Mela

Mela

Growth Stage

Delicious Watermelon Juice with 4x Revenue Growth

Delicious Watermelon Juice with 4x Revenue Growth

Overview

Raised this Round: Raised: $110,200

Total Commitments ($USD)

Platform

Wefunder

Start Date

05/27/2024

Close Date

09/29/2024

Min. Goal
$200,000
Max. Goal
$1,235,000
Min. Investment

$100

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap

$40,000,000

Valuation Cap

$45,000,000

Discount

0%

Year Founded

2021

Industry

Food, Beverage, & Restaurants

Tech Sector

Non-Tech

Location

Aliso Viejo, California

Mela, with a valuation of $45 million, is raising funds on Wefunder. The company makes packaged watermelon juice, packaged in a can and stabilized using ascorbic acid. Mela’s watermelon water is rich in electrolytes and antioxidants and comes in five flavors, including an original watermelon and four combinations with fresh fruit juices and ginger. The products of Mela sell through over 7,000 stores, including Target, Kroger, Sprouts, and 7-Eleven, and grew four times in revenue to $5.7 million from 2022 to 2023. Dominic Purpura founded Mela in September 2021. The current crowdfunding campaign has a minimum target of $200,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing, hiring, and purchasing inventory.

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$5,744,325

$1,393,997

COGS

$3,203,625

$823,699

Tax

$0

$0

 

 

Net Income

$-2,576,259

$-824,578

Summary Balance Sheet

FY 2023 FY 2022

Cash

$221,012

$196,819

Accounts Receivable

$660,529

$235,108

Total Assets

$3,719,517

$1,450,062

Short-Term Debt

$1,934,682

$2,046,995

Long-Term Debt

$4,958,027

$0

Total Liabilities

$6,892,709

$2,046,995

Financials as of: 05/27/2024
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Mela on Wefunder 2024
Platform: Wefunder
Security Type: SAFE
Valuation: $45,000,000

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