Mela
Mela, with a valuation of $45 million, is raising funds on Wefunder. The company makes packaged watermelon juice, packaged in a can and stabilized using ascorbic acid. Mela’s watermelon water is rich in electrolytes and antioxidants and comes in five flavors, including an original watermelon and four combinations with fresh fruit juices and ginger. The products of Mela sell through over 7,000 stores, including Target, Kroger, Sprouts, and 7-Eleven, and grew four times in revenue to $5.7 million from 2022 to 2023. Dominic Purpura founded Mela in September 2021. The current crowdfunding campaign has a minimum target of $200,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing, hiring, and purchasing inventory.
Investment Overview
Raised: $156,351
Deal Terms
Total Commitments ($USD)
- Platform
- Wefunder
- Start Date
- 05/28/2024
- Close Date
- 12/13/2024
$50,000
$1,235,000
$100
SAFE
Series A
RegCF
$40,000,000
$45,000,000
0%
Company & Team
Company
- Year Founded
- 2021
- Industry
- Food, Beverage, & Restaurants
- Tech Sector
- Distribution Model
- B2B/B2C
- Margin
- Medium
- Capital Intensity
- High
Financials
- Revenue +312% YoY
- $5,744,325
- Monthly Burn
- $144,000
-
Runway
- 1.8 months
- Gross Margin
- 44%
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $6,098,027
- VC Backed?
- No
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 12/13/2024 | Wefunder | $45,000,000 | $156,351 | SAFE | Active | RegCF |