Industry Analysis - February 23, 2022

Minority Startup Founders See Success Online

Historically, venture capital (VC) has failed to support underrepresented founders. In 2020, only 2.6% of VC dollars were invested in minority founders. It’s clear that traditional VC is failing to support diversity in startups. So how does online startup investing stack up?

This Chart of the Week looks at how much funding minority founders received from everyday investors in 2021. 

In 2021, $456.5 million was invested in startups through the online private markets. Of that total, nearly $144 million went to minority founders. For 2021, minority founders received 32.4% of all dollars invested through online equity crowdfunding. These figures prove that the biases held by traditional VC investors has not carried over into online startup investing. Everyday investors are supporting minority founders at far higher rates than VCs.

While there is still significant room for progress, Regulation Crowdfunding is already proving to be more inclusive than VC – both for investors and founders. These trends are likely to continue in 2022 as more investors engage with online startup investing and more minority-founded companies seek inclusive funding opportunities through the online private markets. 

Note: all data used for the Chart of the Week comes from the KingsCrowd database and represents a snapshot of the crowdfunding market.

About: Carolyn Price

Carolyn is passionate about mission investing within the startup ecosystem. Prior to KingsCrowd, she was a founding team member at Rentearn, a proptech startup that makes real estate investing more efficient and equitable for inexperienced investors. Carolyn also co-founded a fintech startup, which was accepted to and funded in MIT Sloan’s accelerator program, that makes long term investing simple for university students. Carolyn holds a degree in Economics and Political Science from Wellesley College. In her free time, she enjoys practicing yoga, stand up comedy, and surfing.

View more articles by Carolyn

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