Mom Juice (2025)

Mom Juice (2025)

Closed: Apr. 2025

About this raise

Mom Juice, with a valuation of $10 million, is raising funds on Wefunder. The company makes low-sugar wines in Napa, California, and sells them in traditional bottles, single serves, and shareables. The core varieties of Mom Juice wines include Pinot Grigio, Red Blend, Cabernet Sauvignon, Rose, Sauvignon Blanc, and Chardonnay, and they mainly target moms with their clean ingredients. Mom Juice sells in more than 400 stores currently, launching in over 800 stores in 2025, and has been featured in the Today Show, Forbes, and Bravo’s Real Housewives of Potomac. Kristin Taylor Hines and Macie Mincey founded Mom Juice in August 2020. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $124,000. The campaign proceeds will be used for product, sales and marketing, and team and operations.

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Investment Overview

Invested this round: $165,614

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
02/08/2025
Close Date
05/01/2025
Min. Goal
$50,000
Max Goal
$124,000
Min. Investment

$100

Security Type

SAFE

Company Stage

Early Stage

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap

$9,000,000

Valuation Cap

$10,000,000

Discount

15%

Company & Team

Company

Year Founded
2020
Industry
Alcohol, Tobacco, & Recreational Drugs
Tech Sector
Non-Tech
Distribution Model
B2C
Margin
High
Capital Intensity
Low
Location
DENVER, Colorado
Business Type
Growth
Company Website
Visit Website

Team

Employees
4
Prior Founder Exits?
No
Founder Name
Kristin Taylor
Title
CEO
Founder Name
Macie Mincey
Title
COO & Head of Sales

Financials

 Revenue +298% YoY
$328,195
as of FY2023
 Monthly Burn
$10,068
as of FY2023
 Runway
1.9 months
as of Jan '25
 Gross Margin
74%
as of FY2023

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$328,195

$82,111

COGS

$83,850

$232,208

Tax

$0

$0

 

 

Net Income

$-120,811

$-329,989

Summary Balance Sheet

FY 2023 FY 2022

Cash

$13,139

$4,177

Accounts Receivable

$65,844

$20,302

Total Assets

$462,832

$109,560

Short-Term Debt

$186,768

$32,562

Long-Term Debt

$1,024

$3,899

Total Liabilities

$187,792

$36,461

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$1,100,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
05/01/2025 Wefunder $10,000,000 $165,614 SAFE Funded RegCF
11/23/2023 Wefunder $10,000,000 $119,402 SAFE Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Employee History

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Mom Juice on Wefunder 2025
Platform: Wefunder
Security Type: SAFE
Valuation: $10,000,000

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Warning: according to the close date for this deal, Mom Juice may no longer be accepting investments.

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