Naples Soap Company

Naples Soap Company

Open  for investment

About this raise

Naples Soap Company is raising funds on Dealmaker Securities. It is an omni-channel health and wellness company creating naturally better skincare. Naples Soap Company’s offerings include sensitive skin solutions, body care products, natural soaps, body butter, eco-friendly shampoo and conditioner bars, cleansers, toners, anti-aging treatments, shower streamers, and other accessories. The business sells through 13 retail locations and generated $12.3 million in revenue in 2023. Deanna Wallin founded Naples Soap Company in July 2006. The current crowdfunding campaign has a minimum target of $10,250 and a maximum target of $5 million. The campaign proceeds will be used for wholesale expansion, e-commerce expansion, and working capital.

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Investment Overview

Committed this round: $700,530

Deal Terms

Total Commitments

Platform
DealMaker Securities
Start Date
08/15/2024
Close Date
08/15/2025
Min. Goal
$10,250
Max Goal
$5,000,000
Min. Investment

$1,025

Security Type

Equity - Preferred

Series

Series A

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$5.00

Pre-Money Valuation

$14,000,000

Company & Team

Company

Year Founded
2006
Industry
Beauty & Personal Care
Tech Sector
Retailtech
Distribution Model
B2B/B2C
Margin
High
Capital Intensity
Low
Location
Fort Myers, Florida
Business Type
Growth
Company Website
Visit Website

Team

Employees
84
Prior Founder Exits?
No
Founder Name
Deanna Wallin
Title
CEO

Financials

as of June 30, 2024
 Revenue +11% YoY
$12,348,639
 Monthly Burn
$79,594
 Runway
1.3 months
Gross Margin
73%

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$12,348,639

$11,130,706

COGS

$3,336,718

$3,157,206

Tax

$0

$0

 

 

Net Income

$-955,133

$-864,814

Summary Balance Sheet

FY 2023 FY 2022

Cash

$127,165

$49,522

Accounts Receivable

$19,187

$36,149

Total Assets

$6,993,715

$5,756,615

Short-Term Debt

$2,784,636

$1,961,859

Long-Term Debt

$4,808,802

$3,499,546

Total Liabilities

$7,593,438

$5,461,405

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$350,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
08/15/2025 DealMaker Securities $14,000,000 $700,530 Equity - Preferred Active RegCF
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Add to portfolio
Naples Soap Company on Dealmaker Securities 2024
Platform: DealMaker Securities
Security Type: Equity - Preferred
Valuation: $14,000,000
Price per Share: $5.00

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