Nickelytics

[Closed for Investment] Nickelytics, with a valuation of $10 million, is raising funds on Republic. The company deals in outdoor advertising and makes simple out-of-home advertising solutions for the modern world. The technology of Nickelytics makes outdoor advertising trackable, easy, and at scale. Nickelytics reported year-to-date revenue of $628,700 in 2022, with a 59% year-over-year growth, and has been featured in Forbes, Techcrunch, and Smart Cities Dive. Judah Longgrear and Sven Hermann founded Nickelytics in September 2018. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $535,000. The campaign proceeds will be used for expansion with digital signage, mobility, and digitization.

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Investment Overview

Raised this Round: Raised: $116,165

Deal Terms

Total Commitments ($USD)

Platform
Republic
Start Date
08/16/2022
Close Date
11/14/2022
Min. Goal
$25,000
Max. Goal
$535,000
Min. Investment

$150

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$10,000,000

Discount

20%

Company & Team

Company

Year Founded
2018
Industry
Marketing & Advertising
Tech Sector
AdTech
Distribution Model
B2B
Margin
High
Capital Intensity
Low
Location
Tampa, Florida
Business Type
High Growth
Company Website
Visit Website

Team

Employees
6
Prior Founder Exits?
No
Founder Name
Shama Keskar
Title
CTO
Founder Name
Judah Longgrear
Title
CEO

Financials

 Revenue +255% YoY
$405,911
 Monthly Burn
$24,817
 Runway
8.4 months
Gross Margin
100%

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$405,911

$114,394

COGS

$2,000

$15,064

Tax

$0

$0

 

 

Net Income

$-297,807

$-413,520

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$208,844

$7,101

Accounts Receivable

$211,522

$43,975

Total Assets

$607,365

$252,832

Short-Term Debt

$32,889

$104,512

Long-Term Debt

$423,094

$228,992

Total Liabilities

$455,983

$333,504

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$1,500,000
VC Backed?
Yes
Close Date Platform Valuation Total Raised Security Type Status Reg Type
11/14/2022 Republic $10,000,000 $116,165 SAFE Funded RegCF
04/30/2021 Republic $6,500,000 $391,633 SAFE Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

Founder Profile

Nickelytics Co-Founder Judah Longgrear on Out-of-Home Advertising Opportunities

The mobile gig economy is growing. From rideshare services like Uber and Lyft to food delivery services like Grubhub and Shipt, drivers can pick up their keys, get in their cars, and make some cash. And now, they can sell advertising space on their vehicles to bring in more income. 

That’s where Nickelytics comes in. The company partners local advertisers with mobile gig workers to easily create traveling ads. We spoke with Nickelytics co-founder and CEO Judah Longgrear about how the service works and the company’s growth potential.

Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.

Read Founder Interview

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Nickelytics on Republic 2022
Platform: Republic
Security Type: SAFE
Valuation: $10,000,000

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Follow Nickelytics on Republic 2022

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