Early Stage

Integrating the out-of-home + digital advertising experience

Integrating the out-of-home + digital advertising experience


Raised to Date: Raised: $391,633

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type




SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap




Rolling Commitments ($USD)

Reporting Date


Days Remaining
% of Min. Goal
% of Max. Goal
Likelihood of Max
Avg. Daily Raise


# of Investors


Create a free account today to gain access to KingsCrowd analytics.
Year Founded



Marketing & Advertising

Tech Sector


Distribution Model




Capital Intensity



Tampa, Florida

Business Type


Nickelytics, with a valuation cap of $6.5 million, is raising funds on Republic. The company deals in outdoor advertising and makes simple out-of-home advertising solutions for the modern world. The technology of Nickelytics makes outdoor advertising trackable, easy, and at-scale. Judah Longgrear and Sven Hermann founded Nickelytics in September 2018 and raised $1.2 million in previous rounds of financing. The current round of crowdfunding has a minimum target of $25,000 and a maximum target of $1,070,000, and the funds will be used to complete the Marketplace build and increase sales and diversification. Nickelytics reported a 300% Q4 growth in 2020 and is on track to reach $1.5 million ARR in 2021.

Summary Profit and Loss Statement

Most Recent Year Prior Year












Net Income



Summary Balance Sheet

Most Recent Year Prior Year




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



Total Liabilities



Financials as of: 12/10/2020
Create a free account today to gain access to KingsCrowd analytics.

Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Nickelytics 11/14/2022 Republic $10,000,000 $116,165 SAFE Funded RegCF
Nickelytics 04/30/2021 Republic $6,500,000 $391,633 SAFE Funded RegCF
Create a free account today to gain access to KingsCrowd analytics.

Upgrade to gain access

Pay Monthly
Annually (Save 17%)


$25 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Ratings KingsCrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars

Analyst Report Analyst Report Methodology Article


Nickelytics is a company that believes the outdoor advertising industry is outdated. With changes in consumer patterns constantly changing, there need to be shifts in the way that companies market themselves to the modern-day consumer. The company views buying a billboard as costly because it may not reach its intended target audience. Instead, Nickelytics is focused helping businesses do targeted outdoor advertising through the use of cars, benches, bikes, and other outdoor assets. The company has created a platform where businesses can define their target audience and then receive recommendations for what assets they should use in their advertising. In this way, Nickelytics’ business model is two-sided. It supplies both the digital platform that businesses use to set up their ads and maintains an “inventory” of the outdoor assets (the cars, benches, etc) that can display the ads.

Global out-of-home advertising spending reached over $39 billion in 2019. However, it is set to shrink noticeably due to the COVID-19 pandemic (estimated to fall below $30 billion in 2020). With that being said, there is still a quite large market for Nickelytics to break into.

The company’s performance thus far has been solid and showed good traction. After finishing the first three quarters of this year with $32,000, $46,000, and $49,000 in revenue respectively, Nickelytics has seen a spike of more than $200,000 in Q4.

With a sizable TAM and some (albeit small scale) early indicators for success, Nickelytics appears to be a business poised to grow to profitability. However, that sizable market is shrinking, and Nickelytics is avoiding one of the largest sub-sections of out-of-home advertising — billboards. 

Nickelytics’ current Republic raise has been rated a Neutral Deal by the KingsCrowd investment team.

Next Section: Price


Nickelytics current raise has it valued at $6.5 million at a 0% discount. Considering the size of the total available market, this appears to be a safe valuation for a company at Nickelytics stage. Thus the company’s price score is middle of the road.

Next Section: Market


The out-of-home advertising market saw $39.5 billion in total revenue in 2019 (for which an estimated $6 billion is strictly for billboards). Nickelytics does not intend to address billboard advertising, which does lower its total addressable market slightly. COVID-19 has also set the entire industry back, as the cost of outdoor advertising has dropped.

One aspect of Nickelytics’ business that allows them more access to market size is its international presence. Earlier in 2020, the company announced pilot programs being run in Europe after much early success in Italy. For a company as early in its operation as Nickelytics, it does bode well that it has seen such success across international borders.

However, by avoiding billboards Nickelytics limits the areas where its advertising services can be offered. Ads that use assets like cars, benches, bikes, and the like are going to be most effective in highly populated areas. One of the strengths of billboards is that they are present in both urban and rural regions. Furthermore, by limiting itself to urban areas, Nickelytics also increases the chance of facing competition as the outdoor assets in cities are highly valued for their advertising potential. Due to the combination of the outdoor advertising market shrinking and Nickelytics’ limitation on how much of that market it can realistically address, the company’s market score is below average.

Next Section: Team


Nickelytics was founded by Judah Longgrear and Sven Hermann. Prior to founding Nickelytics, Longgrear was the founder and CEO at The Nickel Ride — an eco-friendly on-demand rideshare service paid for by advertisers. Longgrear grew the business to operate in 5 different cities with 60 advertisers. Prior to his entrepreneurial endeavors, he worked as a business development executive at companies like Salesforce, Netapp, and Gartner. His prior experience in outdoor advertising at The Nickel Ride does provide Longgrear with some relevant — if limited — knowledge that could prove useful to Nickelytics.

Sven Hermann acts as CTO and formerly worked at Siemens. He also has entrepreneurial experience. He runs his own software development and consulting firm Hatch It. He also created a disaster relief platform called Supply Samaritan to relieve the pain in his community after Hurricane Irma. Hermann met Longgrear while they worked in the same office building and subsequently joined him as CTO of The Nickel Ride.

While Longgrear brings some experience with outdoor advertising and Hermann has solid tech skills, neither founder has significant advertising experience. With Nickelytics so focused on making outdoor advertising more effective, this skill gap is concerning. Thus, the team score for Nickelytics is its lowest across all five metrics.

Next Section: Differentiators


Nickelytics is looking to make the out-of-home advertising industry streamlined and easy for businesses — similar to ad placement through Facebook or Google. The company’s platform offers real time analytics, bridging the gap between the technological side of advertising and the real-world applications of it.

The largest differentiator for Nickelytics is its avoidance of traditional outdoor advertising options, billboards being the most notable example. The use of items like scooters and various mobility assets allows Nickelytics placed ads to reach a new, potentially wider audience while being supposedly more cost-effective for clients. However, this attribute isn’t particularly innovative or revolutionary for outdoor advertising. Furthermore, there’s very little defensibility in Nickelytics’ concept. The company holds no patents to prevent competitors from creating similar solutions. A more mature marketing company could easily pivot into offering something very similar to the Nickelytics’ platform and ad placement services — and without issues of scalability or finding clients. Due to these factors, Nickelytics’ differentiators score is below average.

Next Section: Performance


Nickelytics has shown the ability to exist profitably, and it seems that it is continuing to grow. The company’s revenue grew from $156,167 in 2018 to $214,370 in 2019, while lowering debt as well. Nickelytics has found early traction within the market of outdoor advertising — and has the potential to grow much more.

With the help of Boulder-based seed accelerator company Techstars, Nickelytics has managed to expand its reach to Italy, where it has also seen early success. So much early success, in fact, that the company is continuing to set up more pilot programs in the country (the company states its intentions of international expansion).

Overall, the profitability of Nickelytics coupled with the company’s budding international presence are very encouraging signs. As a result, the performance score for the company is quite high.

Next Section: Other

Bearish Outlook

Nickelytics does have some potential risks that may well lead to difficulty. The shrinking nature of the out-of-home advertising market due to COVID does hinder the small company, as it only has $20,000 of cash on hand. The pandemic could stop revenue growth in its tracks, which would force the company through difficult financial times. Also to consider –  if the international product of Nickelytics doesn’t scale beyond its early success in Turin, Italy, that could be a costly failure. Furthermore, the risk of competition creating a similar solution and the team’s lack of strong advertising industry experience bring more uncertainty to Nickelytics’ potential for success.

Next Section: Bullish Outlook

Bullish Outlook

Nickelytics is off to a solid start with its growth. It has already shown that it can run profitably, and the company looks like it has the potential to continue growing. Its international presence and successful early indicators coming out of Italy all open possibilities for sustained growth on a large scale. The product has already shown itself to have traction among small and medium sized businesses. If the clients continue to come in for Nickelytics, the company might be able to secure a healthy market niche for itself. 

Next Section: Executive Summary

Executive Summary

Nickelytics has indicators that suggest it may be a viable long-term investment, but there are still notable risks that come along with the company. A shrinking market is never a positive sign for an up-and-coming business, but Nickelytics has shown its appeal amongst small and medium sized companies. Taking into account both the risks and prospects for Nickelytics, the company is a Neutral Deal at this time.

For questions regarding the KingsCrowd staff pick or ratings for this company, please reach out to

Analysis written by Ethan Thomas.

Founders: enhance your startup's credibility on KingsCrowd. Create an account to claim this raise page.

Create your first portfolio

Create your own startup investment portfolio on KingsCrowd.

Track all of your startup investments in one place using our state-of-the-art portfolio tracker tools. To begin, create your first portfolio below.

Add to portfolio
Nickelytics on Republic
Platform: Republic
Security Type: SAFE
Valuation: $6,500,000

Follow company

Follow Nickelytics on Republic

Buy Nickelytics's Deal Report

Warning: according to the close date for this deal, Nickelytics may no longer be accepting investments.

Nickelytics Deal Report

Get KingsCrowd’s comprehensive report on Nickelytics including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Nickelytics is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

Buy the Nickelytics deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge