NightWare

NightWare

Open  for investment

About this raise: NightWare, with a valuation of $22.28 million, is raising funds on StartEngine. The company has developed an AI-driven, FDA-cleared solution for PTSD nightmares. NightWare’s digital therapeutic solution is delivered through a smartwatch and helps to disrupt PTSD-related nightmares without waking the users. The business has generated more than $7 million in lifetime sales through 1,500 device prescriptions and has received interests from the Military Health System and Veterans Health Administration. Matthew David Tucker and Grady Charles Hannah founded NightWare in February 2019. The current crowdfunding campaign has a minimum target of $123,999.36 and a maximum target of $1.23 million. The campaign proceeds will be used for research and development, company employment, and operations.

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Investment Overview

Committed this round: $136,371

Deal Terms

Total Commitments ($USD)

Platform
StartEngine
Start Date
12/04/2024
Close Date
03/05/2025
Min. Goal
$123,999
Max. Goal
$1,235,000
Min. Investment

$500

Security Type

Equity - Preferred

Series

Series B

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$1.16

Pre-Money Valuation

$22,284,541

Company & Team

Company

Year Founded
2019
Industry
Healthcare & Pharmaceuticals
Tech Sector
HealthTech
Distribution Model
B2B2C
Margin
High
Capital Intensity
High
Location
Hopkins, Minnesota
Business Type
Growth
Company Website
Visit Website

Team

Employees
7
Prior Founder Exits?
No
Founder Name
Grady Hannah
Title
Chief Product Officer and Board Member

Financials

as of December 4, 2024
 Revenue +132% YoY
$4,657,998
 Monthly Burn
$10,333
 Runway
24+ months
Gross Margin
83%

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$4,657,998

$2,003,698

COGS

$779,611

$498,277

Tax

$837

$2,778

 

 

Net Income

$-283,303

$-778,422

Summary Balance Sheet

FY 2023 FY 2022

Cash

$2,191,637

$953,836

Accounts Receivable

$5,000

$118,157

Total Assets

$2,744,178

$1,383,783

Short-Term Debt

$348,213

$228,290

Long-Term Debt

$0

$1,751,976

Total Liabilities

$348,213

$1,980,266

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Synopsis

NightWare specializes in developing digital therapeutic solutions for individuals experiencing nightmares associated with Post-Traumatic Stress Disorder (PTSD). The company delivers its therapy through a smartwatch, providing a non-drug, FDA-cleared method to alleviate PTSD-related nightmares without waking the user. NightWare's primary customers include individuals suffering from PTSD, with significant interest from the Military Health System and the Veterans Health Administration.

The problem NightWare addresses is the prevalence of debilitating nightmares among PTSD sufferers. Nightmares can significantly disrupt sleep, leading to a range of negative health outcomes, including increased anxiety, depression, and impaired daily functioning. Traditional treatments often involve medications, which can have side effects and may not be suitable for all patients.

NightWare's solution is an AI-powered digital therapeutic that intervenes during nightmares. By using a smartwatch, the system detects physiological indicators of nightmares and intervenes to disrupt the nightmare without waking the user. This approach provides a non-invasive, drug-free option for managing PTSD-related sleep disturbances.

Many individuals can relate to the experience of disrupted sleep and its impact on daily life. For those with PTSD, nightmares can be a chronic issue, affecting their ability to function effectively. NightWare's product aims to improve sleep quality, which is a fundamental aspect of overall well-being. By offering a solution that integrates seamlessly into daily life through a smartwatch, NightWare provides a practical tool for managing a complex and often distressing condition.

Next Section: Price

Price

NightWare is offering Preferred Equity in its current funding round. The pre-money valuation for this round is set at approximately $22.3 million, with shares priced at $1.16 each. Preferred Equity provides investors with certain benefits over Common Equity, such as priority in dividend distributions and liquidation preferences. This means that in the event of a liquidation, Preferred Equity holders have a higher claim on the company's assets compared to Common Equity holders.

In terms of exit potential, NightWare operates in a niche market with significant demand, particularly from military and veteran healthcare systems. For investors to achieve a 10X return, the company would need to reach a valuation of approximately $223 million at the time of exit, not accounting for dilution. This would require substantial growth in sales, market penetration, and possibly expansion into broader healthcare markets.

Currently, NightWare's revenue multiple stands at 4.8x, which suggests a fair valuation given its stage and growth prospects. However, to justify a 10X return, the company must demonstrate the ability to scale its operations significantly and capture a larger share of the PTSD treatment market. This involves increasing device prescriptions, expanding partnerships, and potentially entering new geographical markets.

Next Section: Market

Market

The U.S. post-traumatic stress disorder (PTSD) treatment market, which NightWare targets, is valued at approximately $672 million and is projected to grow at an annual rate of 4.1%. This growth is driven by increasing awareness of mental health issues, advancements in medical technology, and a growing acceptance of digital health solutions.

Key market drivers include the rising prevalence of PTSD among military veterans and the general population, coupled with a shift towards non-pharmacological treatments. Technological advancements and increased adoption of AI-driven healthcare solutions further support NightWare's market position.

The ongoing trend towards personalized healthcare and digital therapeutics can positively impact NightWare's growth prospects. As healthcare systems and patients increasingly seek effective, non-invasive treatment options, NightWare's smartwatch-based solution aligns well with these evolving preferences. However, the company may need to navigate regulatory challenges and demonstrate broader efficacy to capture a larger share of the mental health treatment market.

Next Section: Team

Team

NightWare's team is led by key personnel who bring relevant experience and expertise to the company's mission of providing digital therapeutic solutions for PTSD-related nightmares. Grady Hannah serves as the Chief Product Officer and Board Member. With nine years of industry experience, he plays a crucial role in product development and strategic direction. His managerial skills are vital for overseeing the integration of AI technology into NightWare's therapeutic offerings.

The team's collective experience is aligned with NightWare's goals of expanding its market presence and enhancing its product offerings. The expertise in product development and strategic planning supports the company's objectives to refine its technology and reach a broader audience within the healthcare sector.

However, there are potential gaps in the team that could impact future milestones. The part-time involvement of founders may affect the pace of strategic execution and decision-making. Additionally, expanding expertise in areas such as regulatory affairs and healthcare partnerships could be beneficial as the company seeks to navigate complex market dynamics and broaden its reach.

Overall, NightWare's team possesses the foundational skills necessary for product innovation and market penetration, though addressing these gaps could enhance the company's ability to achieve its long-term objectives.

Next Section: Differentiation

Differentiation

NightWare operates in a market with few direct competitors, primarily due to its focus on AI-driven digital therapeutics for PTSD-related nightmares. However, some companies in the broader digital health and sleep therapy space can be considered indirect competitors. These include Pear Therapeutics and SleepCycle.

Pear Therapeutics is a digital therapeutics company that offers a range of prescription digital therapies for various conditions, including insomnia and substance use disorders. While Pear is larger in size and has a more extensive product portfolio, its focus is broader, not specifically targeting PTSD nightmares. Pear's products typically require a prescription and are priced accordingly, reflecting their clinical validation and regulatory approvals.

SleepCycle, on the other hand, provides a consumer-focused sleep tracking app that helps users improve their sleep quality through data analysis and recommendations. While it offers a more affordable solution compared to NightWare, SleepCycle lacks the clinical focus and FDA clearance that NightWare provides for PTSD treatment. SleepCycle targets a broader audience interested in general sleep improvement rather than addressing specific conditions like PTSD.

NightWare distinguishes itself through its FDA-cleared therapeutic approach specifically designed for PTSD-related nightmares, delivered via a smartwatch. This focus on a specific mental health condition sets it apart from competitors who offer more generalized sleep solutions.

The primary customer demographics for NightWare include military veterans and individuals diagnosed with PTSD, who are often under the care of healthcare systems like the Military Health System and Veterans Health Administration. These customers typically seek non-invasive, effective treatments for managing their condition without the side effects associated with traditional medications.

NightWare's differentiation lies in its targeted therapeutic application and regulatory approval, providing a unique value proposition to its specific customer base within the digital health landscape.

Next Section: Performance

Performance

NightWare has demonstrated a significant growth trajectory, with its annual revenue increasing from $2 million to $4.7 million, reflecting a year-over-year growth rate of 132.5%. This substantial increase indicates strong market demand and effective sales execution for its digital therapeutic solution.

The company maintains a high margin level, which suggests efficient cost management and the ability to generate substantial gross profit from its operations. Despite this, NightWare is currently in a pre-profit phase, with a net income loss of $283k for the most recent fiscal year, an improvement from the previous year's loss of $778k. This reduction in net loss indicates progress towards financial stability, although the company remains unprofitable.

In terms of cash flow, NightWare reported a most recent monthly burn rate of approximately $10.3k, with cash on hand of $1.1 million. This provides the company with solid operational runway to continue its growth initiatives and cover its expenses in the near term.

NightWare's lifetime sales have surpassed $7 million through 1,500 device prescriptions, showcasing its ability to penetrate the market effectively. The interest from the Military Health System and Veterans Health Administration further validates the product's relevance and potential for broader adoption.

While the company has made notable strides in revenue growth and market acceptance, continued focus on expanding its customer base and optimizing operational efficiencies will be essential for achieving profitability and long-term success.

Next Section: Risk

Risk

NightWare faces several specific risks that potential investors should consider. One notable risk is the company's pre-profit status, which implies ongoing operational costs without a consistent revenue stream to offset them. This situation can lead to financial strain, especially if the company does not meet sales targets or face delays in obtaining further funding rounds.

The company's reliance on a niche market poses another risk. While the focus on PTSD-related nightmares offers a clear target audience, it also limits the market size. Expansion into broader applications within the healthcare industry might be necessary to achieve significant growth, but this could require additional regulatory clearances and market education efforts, leading to increased time and resource investment.

Additionally, NightWare operates with a B2B2C distribution model, which involves both business and consumer intermediaries. This model can complicate sales processes and extend the time needed to reach end-users. Any bottlenecks or inefficiencies in the supply chain can directly impact revenue generation and customer satisfaction.

Another risk involves the company's high capital intensity level. Developing, maintaining, and scaling the AI-driven digital therapeutic technology involves substantial investment in research and development. This financial commitment could impact cash flow and operational flexibility, particularly if the expected returns are not realized in the short term.

Finally, the company's management and execution capabilities could be impacted by the part-time involvement of founders. Part-time leadership can lead to challenges in decision-making and strategic direction, potentially affecting the company's ability to respond quickly to market changes or operational challenges.

Next Section: Bullish Outlook

Bullish Outlook

NightWare presents a promising bullish outlook driven by several key factors. The company operates in the growing PTSD treatment market, valued at $672 million and expanding at a 4.1% annual rate. This provides a significant opportunity to capture market share, particularly given the increasing demand for non-pharmacological, digital health solutions.

NightWare's competitive advantage lies in its unique FDA-cleared solution, which specifically targets PTSD-related nightmares. This positions the company favorably against broader digital health competitors, offering a validated therapeutic approach that resonates with its primary customer base. The interest from the Military Health System and Veterans Health Administration further underscores its potential for strong market adoption.

The company's revenue growth of 132.5% year-over-year is a testament to its product's market acceptance and effectiveness. This substantial growth indicates a strong trajectory, supported by strategic sales execution and an expanding customer base. The high margin level suggests efficient cost management and the potential for significant profitability as the company scales.

NightWare's favorable investment terms, with a valuation of $22.3 million, align well with industry benchmarks for companies at a similar stage of growth. This provides investors with a potentially attractive entry point, given the company's growth trajectory and market potential.

Overall, NightWare is well-positioned to leverage emerging trends in personalized healthcare and digital therapeutics. With its unique value proposition and growing market presence, the company is poised for continued expansion and success in addressing a critical healthcare need.

Next Section: Bearish Outlook

Bearish Outlook

Several factors contribute to a bearish outlook for NightWare. One primary concern is the company's reliance on a niche market, which could limit its growth potential. While the focus on PTSD-related nightmares addresses a specific need, the narrow target audience may restrict market expansion opportunities. Additionally, the company's market penetration is dependent on healthcare system adoption, which can be slow and faces regulatory challenges.

The competitive landscape presents another challenge. While NightWare has a unique FDA-cleared solution, it faces indirect competition from broader digital health and sleep therapy companies. These competitors, with larger resources and more extensive market reach, could pose a threat to NightWare's market share and pricing power.

Concerns about the leadership structure also pose risks. Part-time involvement of founders may impact the company's strategic agility and capacity to respond to market changes swiftly. Without full-time leadership commitment, critical decisions and strategic execution could be delayed, affecting operational efficiency and growth pace.

Next Section: Executive Summary

Executive Summary

NightWare is a healthcare company that provides an AI-driven, FDA-cleared digital therapeutic solution for managing PTSD-related nightmares. Its primary customers include individuals suffering from PTSD, with significant interest from military and veteran healthcare systems.

The company is offering Preferred Equity in its current funding round, with a pre-money valuation of approximately $22.3 million and a share price of $1.16. NightWare has shown significant revenue growth, increasing from $2 million to $4.7 million year-over-year, supported by a high margin level. However, it remains in a pre-profit stage and reported a net loss of $283k in the most recent fiscal year. With a monthly burn rate of $10.3k and cash on hand of $1.1 million, the company has a reasonable runway to continue its operations.

NightWare targets a niche market within the $672 million PTSD treatment sector, which is growing at 4.1% annually. The company's differentiation lies in its FDA-cleared, smartwatch-based therapeutic solution, setting it apart from broader digital health and sleep therapy competitors. This unique focus aligns well with the increasing demand for personalized, non-invasive treatments.

On the bullish side, NightWare benefits from strong market demand, significant revenue growth, and a unique therapeutic approach that aligns with emerging healthcare trends. Conversely, the bearish outlook highlights the challenges of achieving profitability, the need for market expansion, and potential operational risks related to team involvement and financial health.

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$3,118,326
Grants
$335,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
03/05/2025 StartEngine $22,284,541 $136,371 Equity - Preferred Active RegCF
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NightWare on StartEngine 2024
Platform: StartEngine
Security Type: Equity - Preferred
Valuation: $22,284,541
Price per Share: $1.16

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