Omneky

Omneky

Open  for investment

About this raise

Omneky, with a valuation of $80 million, is raising funds on StartEngine. The company has developed a platform that uses AI advertising agents to generate and optimize ad creatives. Omneky’s AI agentic platform streamlines omnichannel analytics, creative development, and brand management into one AI mission control centre, which leads to ten times cost and time savings. The company has partnerships with Nvidia, Meta, and Amazon and has reported a 43% increase in revenue. Hikari Senju founded Omneky in November 2017. The current crowdfunding campaign has a minimum target of $124,000 and a maximum target of $1.24 million. The campaign proceeds will be used for company employment, research and development, customer acquisition, marketing, and working capital.

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Investment Overview

Committed this round: $126,794

Deal Terms

Total Commitments

Platform
StartEngine
Start Date
02/19/2025
Close Date
04/30/2025
Min. Goal
$124,000
Max Goal
$1,235,000
Min. Investment

$500

Security Type

Convertible Note

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$79,999,999

Discount

20%

Company & Team

Company

Year Founded
2017
Industry
Marketing & Advertising
Tech Sector
AdTech
Distribution Model
B2B
Margin
High
Capital Intensity
Low
Location
San Francisco, California
Business Type
High Growth
Company Website
Visit Website

Team

Employees
4
Prior Founder Exits?
Yes
Founder Name
Hikari Senju
Title
CEO

Financials

as of February 1, 2025
 Revenue +45% YoY
$2,072,055
 Monthly Burn
$312,996
 Runway
21.5 months
Gross Margin
100%

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$2,072,055

$1,425,232

COGS

$-7,691

$-132,719

Tax

$0

$0

 

 

Net Income

$-3,755,954

$-442,357

Summary Balance Sheet

FY 2023 FY 2022

Cash

$6,722,366

$8,513,217

Accounts Receivable

$118,688

$72,880

Total Assets

$6,975,858

$8,616,056

Short-Term Debt

$52,256

$86,706

Long-Term Debt

$11,261,156

$9,110,950

Total Liabilities

$11,313,412

$9,197,656

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Synopsis

Omneky specializes in the development of AI-driven platforms for digital advertising. Omneky's primary offering is a platform that uses AI advertising agents to generate and optimize ad creatives. This platform integrates omnichannel analytics, creative development, and brand management into a single mission control center. The company's primary customers are brands and advertising agencies seeking to enhance their digital advertising strategies through more efficient and cost-effective solutions.

Omneky addresses the challenge of creating and managing effective digital advertising campaigns, which can be time-consuming and costly for many businesses. The traditional process of developing ad creatives often involves multiple iterations, significant human resources, and extensive time investments. This can lead to inefficiencies and increased costs, particularly for small to medium-sized enterprises that may lack the resources of larger competitors.

Omneky's solution is its AI agentic platform, which automates the generation and optimization of ad creatives. By leveraging artificial intelligence, the platform delivers brand-safe content at scale, offering significant cost and time savings for its users. The platform reports a fivefold return on ad spend (ROAS) and tenfold savings in cost and time, providing a streamlined approach to digital advertising.

In everyday scenarios, businesses often struggle with the complexity and resource demands of running effective advertising campaigns. Omneky's platform simplifies this process by automating creative generation, allowing businesses to focus on strategic growth rather than operational challenges. This can be particularly beneficial for companies looking to maximize their advertising budgets and achieve better results without increasing their workload.

Next Section: Price

Price

Omneky is offering a Convertible Note in its current fundraising round. The terms include a valuation cap of $80 million and a discount rate of 20%. The Convertible Note carries an interest rate of 7%. These terms provide early investors with the potential to convert their notes into equity at a favorable valuation, particularly if the company's valuation increases significantly in future financing rounds.

The exit potential for startups like Omneky in the marketing and advertising industry often involves acquisition by larger technology companies or a public offering. For investors to achieve a 10X return, Omneky would need to reach a valuation of approximately $800 million, not accounting for dilution. This would likely require sustained revenue growth, expansion into new markets, and possibly the development of additional product lines or services.

Omneky's current revenue multiple is 38.6x, which indicates a high valuation relative to its revenue. High revenue multiples can suggest that a deal may be overvalued, potentially offering less favorable terms to investors. However, the company's reported 43% increase in revenue and strategic partnerships with industry leaders like Nvidia, Meta, and Amazon could support its current valuation, provided it continues to execute its growth strategy effectively.

Next Section: Market

Market

Omneky operates within the U.S. digital advertising market, which has an estimated size of $169.1 billion and is experiencing a growth rate of 15.4% annually. This expansive market provides significant opportunities for companies that can effectively address the evolving needs of advertisers.

Several key trends are driving changes in this market. The rise of influencer marketing is notable, with brands increasingly leveraging influencers to promote products authentically to niche audiences. This shift is creating opportunities for Omneky to expand its reach and effectiveness in targeting specific consumer segments. Additionally, concerns about data privacy are leading to more transparent advertising practices, which may influence how companies like Omneky approach data collection and consumer engagement.

Interactive and immersive ad formats, such as augmented reality (AR) and virtual reality (VR), are gaining traction as they offer engaging experiences to consumers. Omneky's platform, which focuses on AI-driven creative development, may capitalize on these trends by providing innovative ad solutions that resonate with consumers seeking immersive content.

While Omneky's platform has broad applicability across the digital advertising landscape, its focus on AI-driven efficiencies may particularly appeal to businesses looking to optimize their advertising spend and improve campaign effectiveness. This positions Omneky to capture both mainstream and niche segments that prioritize data-driven, efficient advertising strategies.

Next Section: Team

Team

Omneky's leadership team is composed of experienced professionals with diverse backgrounds in technology and advertising. Hikari Senju, the CEO, founded the company in 2018 and has a background in computer science with a focus on AI from Harvard. His previous experience includes co-founding Quickhelp, which was acquired by Yup.com, where he led growth efforts. This experience is crucial for driving Omneky's AI-focused initiatives.

Elisa Phillips serves as the Chief Operating Officer, bringing over 17 years of experience from Google and DoorDash. Her expertise in business development and ad sales is instrumental in scaling Omneky's operations and managing ad-tech strategies. Chris Martiniak, the Chief Product Officer, has over two decades of experience in ad-tech, with leadership roles at companies like Liftoff and Yahoo! Search. His role is key in ensuring the platform's product development aligns with industry demands and performance-driven advertising.

Inder Preet Singh Walia, the Head of AI, has extensive experience in generative AI and has worked with Amazon's Applied Science team. His research on LLMs and diffusion models supports Omneky's core technology in AI-driven content generation. This technical expertise is vital for maintaining the company's competitive edge in AI advertising solutions.

The team's collective experience and expertise align well with Omneky's goals of leveraging AI to enhance digital advertising efficiency. However, as the company continues to grow, expanding the team to include additional expertise in areas such as international market expansion or strategic partnerships could be beneficial for achieving future milestones.

Next Section: Differentiation

Differentiation

Within the marketing and advertising industry, Omneky faces competition from companies such as AdRoll, Criteo, and Smartly.io. AdRoll is known for its comprehensive digital marketing platform, offering solutions for retargeting and brand awareness. Criteo specializes in personalized retargeting ads, leveraging large datasets to optimize ad performance. Smartly.io provides social media advertising solutions with a focus on creative automation and optimization.

In terms of company size, AdRoll and Criteo are well-established players with extensive market reach and resources. Smartly.io also has a strong presence, particularly in social media advertising. Omneky, while smaller, offers a differentiated product through its AI-driven platform, which emphasizes cost and time efficiency in ad creative development. This focus on AI may appeal to businesses seeking advanced technological solutions for their advertising needs.

Regarding product quality, all competitors provide robust advertising solutions, but Omneky's emphasis on AI-driven efficiencies may offer unique advantages in terms of campaign optimization. In terms of pricing, Omneky's platform is likely positioned competitively to attract businesses looking for scalable and cost-effective advertising solutions.

Omneky targets a diverse demographic, primarily businesses and advertising agencies that prioritize efficiency and data-driven decision-making in their marketing strategies. These customers are often seeking to optimize their advertising spend and improve campaign effectiveness through advanced technological solutions.

Next Section: Performance

Performance

Omneky has demonstrated notable financial performance with a year-over-year revenue growth of approximately 45%. The company's revenue increased from $1.4 million in the prior fiscal year to $2.1 million in the most recent fiscal year. This growth reflects the company's ability to expand its customer base and enhance its service offerings.

In terms of cash management, Omneky maintains a cash reserve of $6.7 million. The company reports a most recent monthly burn rate of approximately $313k. This indicates a need for careful financial planning to ensure sustainability and support ongoing operations. The current cash on hand suggests that Omneky has a runway to continue its growth initiatives, though additional funding may be required to achieve long-term objectives.

Despite operating in a pre-profit phase, Omneky's reported revenue increase and strategic partnerships with major industry players like Nvidia, Meta, and Amazon position it favorably for future growth. However, achieving profitability will be essential for sustaining long-term performance and financial health.

Next Section: Risk

Risk

Omneky presents several specific risks that potential investors should consider. A significant risk factor is the company's high revenue multiple of 38.6x, which suggests a high valuation relative to its revenue. This multiple could indicate that the investment may be overvalued, offering potentially less favorable terms for investors if the growth trajectory does not align with expectations.

The company is also currently operating with substantial long-term debt, reported at $11.3 million, which could impact its financial flexibility and ability to invest in growth opportunities. Managing this debt effectively will be crucial for maintaining financial stability and supporting continued expansion.

Another consideration is Omneky's runway, as the company has a monthly burn rate of approximately $313k against a cash reserve of $6.7 million. This suggests a need for ongoing financial discipline and potentially additional funding to sustain operations and growth initiatives.

Additionally, while Omneky has reported a 43% increase in revenue, it remains in the pre-profit stage. This indicates ongoing operational risks until the company achieves profitability, necessitating close monitoring of its revenue-generating activities and cost management strategies.

Next Section: Bullish Outlook

Bullish Outlook

Omneky's strong market position is driven by its focus on AI-powered advertising solutions, enabling brands and agencies to optimize their ad spend efficiently. The U.S. digital advertising market, valued at $169.1 billion and growing at 15.4% annually, presents immense opportunities for companies that can provide cost-effective and impactful advertising strategies. Omneky's AI-driven platform streamlines ad creative development, offering substantial time and cost savings, which appeals to businesses looking for efficient advertising solutions.

A key factor in Omneky’s growth is its strategic partnerships with industry giants such as Nvidia, Meta, and Amazon. These collaborations enhance the company’s credibility and expand its market reach. Omneky has also demonstrated significant traction, reporting a 43% revenue increase between 2022 and 2023, highlighting its ability to scale within the competitive digital advertising space.

Additionally, Omneky has secured $11.45 million in funding from leading AI investors, including SoftBank, AIX Ventures, and Village Global. By leveraging emerging technologies and expanding its platform capabilities, Omneky is well-positioned for continued growth in the evolving digital advertising landscape.

Next Section: Bearish Outlook

Bearish Outlook

Omneky faces intense competition from well-established players like AdRoll and Criteo, which have greater market reach, resources, and comprehensive advertising solutions. This crowded market makes it challenging for Omneky’s AI-driven approach to differentiate itself meaningfully. Additionally, navigating data privacy regulations could pose significant hurdles, potentially restricting how the company utilizes consumer data for targeted advertising. Compliance costs and regulatory uncertainties may further impact its operational flexibility.

Another concern is Omneky’s valuation. Its high revenue multiple of 38.6x on an $80 million convertible note valuation cap raises questions about its sustainability relative to industry benchmarks. Such a premium valuation implies high growth expectations, which, if unmet, could pose risks for investors. Given its current revenue scale, this valuation may be difficult to justify, potentially deterring new investors who seek more balanced risk-reward profiles.

If Omneky fails to achieve aggressive growth targets, its valuation could face downward pressure, affecting future fundraising prospects and overall market confidence. While Omneky shows moderate growth between 2022 and 2023, it doesn't share its revenues for 2024 yet. If 2024 revenues show a slowdown in growth, the investment opportunity may no longer be as attractive.

Next Section: Executive Summary

Executive Summary

Omneky operates in the marketing and advertising industry, focusing on AI-driven solutions for digital advertising. Its core customers are brands and agencies seeking efficient and cost-effective advertising strategies.

In terms of valuation, Omneky is raising funds through a Convertible Note with a valuation cap of $80 million and a 20% discount. The company has achieved a 45% year-over-year revenue growth, increasing from $1.4 million to $2.1 million. With a cash reserve of $6.7 million and a burn rate of $313k, Omneky demonstrates financial health but requires careful cash management to sustain operations.

The U.S. digital advertising market, valued at $169.1 billion and growing at 15.4% annually, offers significant opportunities. Omneky differentiates itself with its AI-driven platform, appealing to businesses prioritizing efficiency. Competitors like AdRoll and Criteo are larger, but Omneky's focus on AI may offer unique advantages.

The leadership team, with expertise in AI and advertising, aligns well with Omneky's goals. However, the company faces risks such as a high revenue multiple and operating in a pre-profit stage. The team's experience is crucial in navigating these challenges.

From a bullish perspective, Omneky's growth potential is supported by its strategic use of AI and partnerships with industry leaders. Conversely, the bearish outlook highlights valuation concerns and the need for ongoing financial discipline.

Overall, Omneky presents a balanced investment opportunity. Its growth prospects and market positioning are promising, but investors should weigh these against the associated financial and operational risks.

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$11,449,999
VC Backed?
Yes
Close Date Platform Valuation Total Raised Security Type Status Reg Type
04/30/2025 StartEngine $79,999,999 $126,794 Convertible Note Active RegCF
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Omneky on StartEngine 2025
Platform: StartEngine
Security Type: Convertible Note
Valuation: $79,999,999

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