About this raise: One Sphera is revolutionizing the global advertising system. People no longer rely on word of mouth for recommendations. They rely on word of mouse – and One Sphera capitalizes on that. Their “disruptive Value Chain Advertising System radically changes the relationship between businesses, advertisers, and customers, building a true collaborative economy.” Essentially, they gamify what participants are already doing, so that those participants earn money while your word gets spread. To use it, you simply set a budget, rewards, and prizes for your campaign. Then, One Sphera rewards your customers for sharing offers with friends, reaping rewards based on their impact. You win, they win – it’s a win-win! So far, One Sphera has a downloadable beta version you can try, and they plan to release their platform in Q2 of 2019.