Perfekto
Imperfect food, home-delivered, to reduce food waste in Latam.
Overview
Raised: $113,946
Rolling Commitments ($USD)
04/01/2023
$1,128
183
2021
Food, Beverage, & Restaurants
Foodtech
B2C
Low
High
Summary Profit and Loss Statement
FY 2021 | FY 2020 | |
---|---|---|
Revenue |
$37,358 |
$0 |
COGS |
$39,834 |
$0 |
Tax |
$122 |
$0 |
| ||
| ||
Net Income |
$-119,975 |
$0 |
Summary Balance Sheet
FY 2021 | FY 2020 | |
---|---|---|
Cash |
$8,934 |
$0 |
Accounts Receivable |
$107 |
$0 |
Total Assets |
$28,307 |
$0 |
Short-Term Debt |
$37,584 |
$0 |
Long-Term Debt |
$110,188 |
$0 |
Total Liabilities |
$147,772 |
$0 |
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Edge
The world’s food supply chain is broken. Customers tend to select the best-looking fruits and vegetables in stores, so distributors don’t want to buy imperfect food from producers. As a result, producers must throw away bananas with black spots, carrots with bumps and all kinds of other produce. Once in landfills, food waste produces methane, a greenhouse gas with 80 times more warming power than carbon dioxide. That food waste is responsible for about 7% of greenhouse gas emissions.
In the end, it’s a waste of energy, nutrients, water, and financial resources. And the problem must be tackled as soon as possible to solve climate change and food security issues.
Perfekto is solving the food waste problem all while generating revenue. And it has crucial advantages over its competitors.
Founder Profile
Perfekto Co-Founder Jan Heinvirta on Tackling Food Waste
Throughout the past year, food shortages have attracted a lot of media attention. There’s another problem we haven’t been talking about enough, though: food waste. Every year, an estimated 1 billion tons of food — a third of all food produced globally — winds up in the garbage, pollutes the environment, and aggravates climate change.
Perfekto recognizes this problem and wants to help solve it. It takes imperfect fruits and vegetables that might otherwise get tossed and delivers boxes of them to subscribers in Mexico City, Mexico. We reached out to co-founder and CEO Jan Heinvirta to hear about how the team got together and Perfekto’s marketing strategy.
Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.