Persona Network

Persona Network

Early Stage

Protect Your Identity Across the Internet

Protect Your Identity Across the Internet

Overview

Raised this Round: Raised: $10,750

Total Commitments ($USD)

Platform

WunderFund

Start Date

07/12/2020

Close Date

12/01/2020

Min. Goal
$10,000
Max. Goal
$250,000
Min. Investment

$250

Security Type

Equity - Common

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$49.50

Pre-Money Valuation

$5,123,400

Year Founded

2015

Industry

Security, Cybersecurity, & Defense

Tech Sector

AutomationTech

Distribution Model

B2B/B2C

Margin

High

Capital Intensity

Low

Location

San Francisco, California

Business Type

High Growth

Persona, with a post-money valuation of $5.1 million, is raising funds on WunderFund. The company assists people to manage their online identity from one place. The technology also allows users to keep themselves safe through end-to-end data encryption, zero-knowledge encryption, and other safety protocols. Persona puts all user accounts in one place, auto-saves new logins, and helps in one-click log in. The company was founded by Matthew P. Kerle, Patrick Holler, and Colby Schaeffer in 2015. The current round of crowdfunding of Persona has a minimum target of $10,000 and a maximum target of $250,000. Persona plans to capture the B2B market and become the future of identity management. It has already started generating revenue through paid users.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$116,285

$0

COGS

$164,218

$32,831

Tax

$0

$0

 

 

Net Income

$-47,933

$-32,831

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$2,321

$494

Accounts Receivable

$0

$0

Total Assets

$20,171

$12,394

Short-Term Debt

$0

$0

Long-Term Debt

$108,494

$0

Total Liabilities

$108,494

$0

Financials as of: 07/12/2020
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Persona Network 11/30/2020 WunderFund $5,123,400 $10,750 Equity - Common Funded RegCF
Persona Network 06/17/2020 WunderFund $5,000,000 $0 Equity - Common Not Funded RegCF
Persona Network 02/11/2019 StartEngine $7,700,000 $18,750 Equity - Common Funded RegCF
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Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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Persona on WunderFund
Platform: WunderFund
Security Type: Equity - Common
Valuation: $5,123,400
Price per Share: $49.50

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