Persona Network

[Closed for Investment] Persona, with a post-money valuation of $5.1 million, is raising funds on WunderFund. The company assists people to manage their online identity from one place. The technology also allows users to keep themselves safe through end-to-end data encryption, zero-knowledge encryption, and other safety protocols. Persona puts all user accounts in one place, auto-saves new logins, and helps in one-click log in. The company was founded by Matthew P. Kerle, Patrick Holler, and Colby Schaeffer in 2015. The current round of crowdfunding of Persona has a minimum target of $10,000 and a maximum target of $250,000. Persona plans to capture the B2B market and become the future of identity management. It has already started generating revenue through paid users.

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Investment Overview

Raised this Round: Raised: $10,750

Deal Terms

Total Commitments ($USD)

Platform
WunderFund
Start Date
07/13/2020
Close Date
12/01/2020
Min. Goal
$10,000
Max. Goal
$250,000
Min. Investment

$250

Security Type

Equity - Common

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$49.50

Pre-Money Valuation

$5,123,400

Company & Team

Company

Year Founded
2015
Industry
Security, Cybersecurity, & Defense
Tech Sector
AutomationTech
Distribution Model
B2B/B2C
Margin
High
Capital Intensity
Low
Location
San Francisco, California
Business Type
High Growth
Company Website
Visit Website

Team

Employees
3
Founder Name
Matthew P. Kerle
Title
CEO
Founder Name
Colby Schaeffer
Title
CFO
Founder Name
Patrick Holler
Title
COO

Financials

 Revenue
$116,285
 Monthly Burn
$3,994
 Runway
0.6 months

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$116,285

$0

COGS

$164,218

$32,831

Tax

$0

$0

 

 

Net Income

$-47,933

$-32,831

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$2,321

$494

Accounts Receivable

$0

$0

Total Assets

$20,171

$12,394

Short-Term Debt

$0

$0

Long-Term Debt

$108,494

$0

Total Liabilities

$108,494

$0

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Company Funding & Growth

Funding history

Close Date Platform Valuation Total Raised Security Type Status Reg Type
12/01/2020 WunderFund $5,123,400 $10,750 Equity - Common Funded RegCF
02/12/2019 StartEngine $7,700,000 $18,750 Equity - Common Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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Persona on WunderFund
Platform: WunderFund
Security Type: Equity - Common
Valuation: $5,123,400
Price per Share: $49.50

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