Pickleball Superstore
[Closed for Investment] Pickleball Superstore is raising funds on Andes Capital. It is an online store that sells pickleball paddles, balls, and accessories. Pickleball Superstore is created by pickleball players for pickleball players and provides high-quality products, game-improving content through its blog, and a rewards program for loyal customers. The business also operates a physical in Tustin, California. Steve Raack, Ted, and Pat founded Pickleball Superstore in February 2022. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $250,000. The campaign proceeds will be used for marketing and inventory.
Investment Overview
Raised: $250,000
Deal Terms
Company & Team
Company
- Year Founded
- 2022
- Industry
- Consumer Products, Goods & Services
- Tech Sector
- Distribution Model
- B2C
- Margin
- Medium
- Capital Intensity
- Low
Financials
-
Revenue
- $401,135
- Monthly Burn
- Profitable
- Cash on Hand
- $30,400
- Gross Margin
- 43%
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Synopsis
Price
Pickleball Superstore offers equity at a $4.58 million valuation. This valuation represents an 11x revenue multiple, which aligns with consumer products companies in the early stage. While the valuation may be considered reasonable given the company's current performance, investors should carefully assess the pickleball equipment market's growth potential and competitive landscape before making an investment decision.
Market
Team
The team behind Pickleball Superstore consists of three founders: CEO Steve Raack, Chairman of the Board Pat Rolfes, and Board Member Ted Angelo. The trio are avid pickleball players and have led Pickleball Superstore to profitability within two years of operating the venture. All three have held high-level positions outside the sporting goods industry at various firms. None of the founders appear to be full-time with the company, and there are no full-time employees. Despite the lack of commitment, the founders have executed well. That said, the team's low fidelity, lean nature should be considered when evaluating the company's risks.
Differentiation
Pickleball Superstore aims to become the go-to destination for pickleball players, offering a wide range of high-quality products and a customer-centric approach. While there are established competitors in the broader sporting goods industry, Pickleball Superstore is carving out a niche specifically for pickleball equipment. The company differentiates itself by focusing solely on the needs of pickleball players and providing a comprehensive selection of paddles, balls, and accessories.
Pickleball Superstore sets itself apart from general sporting goods retailers like Dick's Sporting Goods and online marketplaces like Amazon by offering a specialized shopping experience tailored to pickleball enthusiasts. The company's founders, who are pickleball players, understand the unique needs and preferences of the community. This deep understanding allows Pickleball Superstore to curate a collection of products that meet the specific requirements of pickleball players, providing them with a one-stop shop for all their pickleball equipment needs.
With a few direct competitors such as Pickleball Central, The Pickleball Exchange, Fromuth Pickleball, and Pickleball Galaxy, Pickleball Superstore stands out with its emphasis on quality, customer service, and community involvement. With its high-quality products, customer-centric approach, and dedication to the pickleball community, Pickleball Superstore is well-positioned to capture a significant share of the growing US pickleball equipment market.
Performance
Pickleball Superstore has shown promising performance as a relatively new player in the pickleball equipment market. The company generated $401,134.89 in annual revenue for the last fiscal year, indicating a solid operational start. Pickleball Superstore has positioned itself as a dedicated destination for the pickleball community, aiming to become the number one pickleball store in the world. The company's commitment to building the best eCommerce platform and providing a comprehensive selection of products has resonated with its target market. Additionally, Pickleball Superstore has differentiated itself by offering game-improving content through its blog and implementing a rewards program for loyal customers.
Despite being in the early stages of development, Pickleball Superstore has already achieved profitability, with one year of positive financial performance. This demonstrates the company's ability to generate revenue and manage its costs effectively. That said, the store has only been in operation for over a year. This provides a minimal scope of financial performance.
Risk
Pickleball Superstore faces several risks in the pickleball equipment market. The company competes directly with established players such as Dick's Sporting Goods and Amazon and other pickleball-specific retailers like Pickleball Central, The Pickleball Exchange, Fromuth Pickleball, and Pickleball Galaxy. This level of competition may challenge Pickleball Superstore's market share and growth prospects. Investors should also consider the relatively low barriers to entry in the pickleball equipment market, which may result in increased competition from new entrants in the future.
Additionally, Pickleball Superstore has no full-time employees, and the founders appear to be part-time. This lack of dedication raises questions about the long-term commitment and involvement of the key individuals responsible for the company's success.
Overall, while Pickleball Superstore has established itself in the pickleball equipment market and demonstrated profitability, the company faces competition and concerns around team dedication.
Bullish Outlook
Pickleball Superstore has positioned itself as a go-to destination for pickleball enthusiasts, offering a wide range of high-quality products and a seamless e-commerce experience. The company's commitment to providing excellent customer service and quick shipping from its distribution warehouse sets it apart from competitors in the pickleball equipment market.
Pickleball is a rapidly growing sport with a strong and dedicated community of players. With the increasing popularity of the sport, the addressable market for pickleball equipment is expanding. Pickleball Superstore is well-positioned to capitalize on this market potential and establish itself as the leading digital destination for the pickleball community.
Despite being early, Pickleball Superstore has already achieved profitability, generating $401,134.89 in revenue in the most recent fiscal year. This demonstrates the company's ability to attract customers and drive sales. Furthermore, the company's annual revenue growth is expected to improve as it expands its customer base and product offerings.
With its solid financial performance, strong market potential, and unique value proposition, Pickleball Superstore is well-positioned for future growth and success in the pickleball equipment market. The company's crowdfunding campaign will enable it to invest in marketing and inventory, further expanding its reach and solidifying its position as a top pickleball store worldwide.
Bearish Outlook
Pickleball Superstore operates in a slightly competitive market with established players like Dick's Sporting Goods and Amazon. While the company aims to become the number one pickleball store in the world, it faces challenges in differentiating itself from its competitors and capturing a significant market share. With low barriers to entry, other players could easily replicate the business model and offer similar products, potentially eroding Pickleball Superstore's customer base.
Furthermore, the founders' lack of dedication raises concerns about the long-term sustainability of the business. Without dedicated founders fully committed to driving the company's growth and success, it may struggle to overcome challenges and capitalize on opportunities. Investors should carefully consider the risks associated with a venture that lacks founder commitment. Finally, though the pickleball equipment market is growing at an impressive rate, it is very niche. At $518 million, there may be little upside for a company entering the market.
Executive Summary
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $0
- VC Backed?
- No
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
10/31/2023 | Andes Capital | $4,580,000 | $250,000 | Equity - Common | Funded | RegCF |