Early Stage

The most advanced smart dimmer. Ever.


Raised to Date: Raised: $72,632

Total Commitments ($USD)



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Security Type

Equity - Common

SEC Filing Type

RegCF    Open SEC Filing

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Year Founded



Consumer Products, Goods & Services

Tech Sector


Austin, Texas

Smart phones took regular cell phones into the smart and connected future. Nest did it for thermostats. Where is the equivalent for lighting?

It’s here – with Plum. Plum is designed to be the premium product in the smart lighting category. The Plum Lightpad is a microprocessor based light dimmer or switch, with added sensors, WiFi, Bluetooth, and a multi-touch user interface. With the Plum Lightpad, you can do it all. You can control your lights from anywhere; you never have to worry about walking into a dark house again; you can create lighting schemes with a touch of a button; and you can check your power usage with its built-in energy meter. Plus, it fits easily into any North American electrical box, is simple enough for anyone to use and program, and costs a fraction of what professionally installed lighting systems do.

User experience is at the core of Plum’s mission. They want everyone to experience the joy of automated lighting control, because they believe that once you try it, you can’t live without it. After all, 58% of homeowners currently desire lighting control - but only 6% actually have it. The connected home market is the fastest growing electronics market, with analysts estimating it to grow up to 800% in the next few years. In 2016, there were three billion connected home devices, and that number is expected to hit 25 billion by 2023, reaching a total market value of $78 billion.

Lighting control is expected to be one of the fastest growing sub segments in this market, and Plum is positioned to take the lead in the premium segment. Each of Plum’s targeted homes has 20 or more light switches that would benefit from lighting control, putting Plum’s total market size at over one billion units, with a total market value of $100 billion.

Plum understand that homeowners install lighting control for four main reasons: luxury, convenience, security, and savings. The Plum Lightpad speaks to all of these. It’s the future of smart lighting, and with Plum, you can get the ultimate smart lighting experience.

“Who Should Be Interested in this Offer:”
If you want to take your home into the future, and never have to worry about your lights again, then Plum might be the investment for you. With Plum, you never need to walk into a dark house again, wonder about your energy usage, or have a poorly lit dinner party. Investing in Plum is the light solution you’ve been looking for. Plum can light up your life….and maybe even your bank account.
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Plum on StartEngine
Platform: StartEngine
Security Type: Equity - Common
Valuation: $24,650,000

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