pocstock (2023)

About this raise

pocstock, with a valuation of $19.9 million, is raising funds on Wefunder. It is a global stock photo and video platform focused exclusively on people of color. The global business model of pocstock allows influencing the visual narratives of representation and inclusion of underrepresented cultures. The proprietary tech platform has over 170,000 assets and more than 600 registered contributors in 60 countries. Steve Jones, Tamara Fleming, and DeSean Brown founded pocstock in November 2019. The current crowdfunding campaign has a minimum target of $50,001 and a maximum target of $1.07 million. The campaign proceeds will be used for platform automation, social media marketing and advertising campaigns, content development and acquisition, and increasing staff.

Investment Overview

Invested this round: $128,040

Deal Terms
Company & Team

Total Commitments

Platform: Wefunder
Start Date: 10/07/2022
Close Date: 02/28/2023

Min. Goal
$50,001

Max Goal
$1,069,998

Min. Investment

$100

Security Type

Equity - Preferred

Company Stage

Early Stage

SEC Filing Type

RegCF

Price Per Share

$2.27

Pre-Money Valuation

$19,958,836

Company

Year Founded: 2019
Industry: Marketing & Advertising
Tech Sector: AdTech
Distribution Model: B2B
Margin: Medium
Capital Intensity: Low
Location: Newark, New Jersey
Business Type: Growth
Company Website: Visit Website

Team

Employees: 8
Prior Founder Exits?: No

Founder Name: Steve Jones
Title: CEO

Founder Name: Tamara Fleming
Title: Chief Content Officer

Founder Name: DeSean Brown
Title: Chief Relationship Officer

Financials

Revenue +423% YoY: $264,969
Monthly Burn: $639
Runway: 24+ months
Gross Margin: 61%

View Detailed Financials

Summary Profit and Loss Statement

	Most Recent Year	Prior Year
Revenue	$264,969	$50,636
COGS	$102,300	$21,699
Tax	$0	$0


Net Income	$-7,662	$-730

Summary Balance Sheet

	Most Recent Year	Prior Year
Cash	$579,187	$23,969
Accounts Receivable	$0	$0
Total Assets	$676,514	$23,969
Short-Term Debt	$62,497	$16,465
Long-Term Debt	$18,861	$18,861
Total Liabilities	$81,358	$35,326

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Ratings

Total Prior Capital Raised: $764,365
VC Backed?: No

Close Date	Platform	Valuation	Total Raised	Security Type	Status	Reg Type
08/31/2025	Wefunder	$48,000,000	$77,621	Equity - Preferred	Active	RegCF
02/28/2023	Wefunder	$19,958,836	$128,040	Equity - Preferred	Funded	RegCF

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Revenue
Valuation
Price per Share
Employees

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

View on Wefunder

Preferred Stock, $20M • Closed

1 Following

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Deal Considerations

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pocstock (2023)

pocstock (2023)

About this raise