pocstock (2025)

pocstock (2025)

Open  for investment

About this raise

pocstock, with a valuation of $48 million, is raising funds on Wefunder. It is a global stock photo and video platform focused exclusively on people of color. pocstock’s global business model allows for influencing the visual narratives of representation and inclusion of underrepresented cultures. The proprietary tech platform has over 850,000 assets and more than 900 registered contributors in 60 countries. The business has generated $1.1 million in lifetime sales. Stephen Jones, Tamara Fleming, and DeSean Brown founded pocstock in November 2019. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1 million. The campaign proceeds will be used for sales and marketing, content development and acquisition, and platform development.

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Investment Overview

Committed this round: $77,121

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
03/26/2025
Close Date
08/31/2025
Min. Goal
$50,000
Max Goal
$1,000,000
Min. Investment

$250

Security Type

Equity - Preferred

Company Stage

Early Stage

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$5.22

Pre-Money Valuation

$48,000,000

Company & Team

Company

Year Founded
2019
Industry
Marketing & Advertising
Tech Sector
AdTech
Distribution Model
B2B
Margin
High
Capital Intensity
Low
Location
Newark, New Jersey
Business Type
Growth
Company Website
Visit Website

Team

Employees
6
Prior Founder Exits?
No
Founder Name
Steve Jones
Title
CEO

Financials

 Revenue +222% YoY
$599,374
as of FY2024
 Monthly Burn
$37,700
as of Mar '25
 Runway
3.4 months
as of Mar '25
 Gross Margin
92%
as of FY2024

Summary Profit and Loss Statement

FY 2024 FY 2023

Revenue

$599,374

$186,006

COGS

$50,938

$13,303

Tax

$3,070

$2,868

 

 

Net Income

$-461,643

$-438,584

Summary Balance Sheet

FY 2024 FY 2023

Cash

$46,973

$161,297

Accounts Receivable

$10,258

$14,558

Total Assets

$1,623,921

$471,772

Short-Term Debt

$46,812

$74,768

Long-Term Debt

$1,393,985

$18,861

Total Liabilities

$1,440,797

$93,629

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$1,815,904
VC Backed?
Yes
Close Date Platform Valuation Total Raised Security Type Status Reg Type
08/31/2025 Wefunder $48,000,000 $77,121 Equity - Preferred Active RegCF
02/28/2023 Wefunder $19,958,836 $128,040 Equity - Preferred Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

Add to portfolio
pocstock on Wefunder 2025
Platform: Wefunder
Security Type: Equity - Preferred
Valuation: $48,000,000
Price per Share: $5.22

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