About this raise
Proven is raising funds on Dalmore Group through Reg A+ crowdfunding. The company creates personalized skincare products using a Skin Genome Quiz. The results of the quiz take into account lifestyle, environment, and other factors to create customized and unique skincare products that are cruelty-free and paraben-free. Proven has created more than 100,000 products using 20,000 ingredients, has 25 million consumer testimonials, and $37 million revenue run rate within three years of its launch. Dr. Amy Yuan and Ming Zhao founded Proven in 2017. The current crowdfunding campaign has a minimum target of $400,000 and a maximum target of $60 million. The campaign proceeds will be used for marketing, sales channel expansion, international and new product expansion, technology development, and working capital.
Investment Overview
Invested : $1,554,960
Deal Terms
Total Commitments
- Platform
- Dalmore Group
- Start Date
- 08/10/2022
- Close Date
- 07/31/2023
$400,000
$60,000,000
$990
Equity - Preferred
Series B
RegA+
$6.60
$314,547,064
Company & Team
Company
- Year Founded
- 2017
- Industry
- Beauty & Personal Care
- Tech Sector
- Distribution Model
- B2C
- Margin
- Medium
- Capital Intensity
- Low
Financials
- Revenue +116% YoY
- $20,927,225
- Monthly Burn
- $5,166,525
-
Runway
- 1.8 months
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $59,060,000
- VC Backed?
- Yes
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.