Growth Stage

Formulate your custom skincare


Raised to Date: Raised: $1,305,282

Total Commitments ($USD)


Dalmore Group

Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Preferred


Series B

SEC Filing Type

RegA+    Open SEC Filing

Price Per Share


Pre-Money Valuation


Rolling Commitments ($USD)



Reporting Date


Days Remaining


% of Min. Goal


% of Max. Goal


Likelihood of Max
Avg. Daily Raise


# of Investors


Create a free account today to gain access to KingsCrowd analytics.
Year Founded



Beauty & Personal Care

Tech Sector


Distribution Model




Capital Intensity



St. Petersburg, Florida

Business Type


Proven is raising funds on Dalmore Group through Reg A+ crowdfunding. The company creates personalized skincare products using a Skin Genome Quiz. The results of the quiz take into account lifestyle, environment, and other factors to create customized and unique skincare products that are cruelty-free and paraben-free. Proven has created more than 100,000 products using 20,000 ingredients, has 25 million consumer testimonials, and $37 million revenue run rate within three years of its launch. Dr. Amy Yuan and Ming Zhao founded Proven in 2017. The current crowdfunding campaign has a minimum target of $400,000 and a maximum target of $60 million. The campaign proceeds will be used for marketing, sales channel expansion, international and new product expansion, technology development, and working capital.

Balance Sheet

Cash and Cash Equivalents


Total Assets


Accounts Payable & Accrued Liabilities


Long Term Debt


Total Liabilities


Total Stockholders' Equity


Total Liabilities and Equity


Statement of Comprehensive Income Information

Total Revenues


Costs & Expenses Applicable to Rev


Net Income


Earnings Per Share - Basic


Earnings Per Share - Diluted


Auditor: dbbMcKennon
Financials as of: 08/10/2022
Create a free account today to gain access to KingsCrowd analytics.

Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Proven 09/30/2023 Dalmore Group $314,547,064 $1,305,282 Equity - Preferred Active RegA+
Proven 08/06/2022 Dalmore Group $171,922,311 $1,414,463 Equity - Common Funded RegA+
Create a free account today to gain access to KingsCrowd analytics.

Upgrade to gain access

Pay Monthly
Annually (Save 17%)


$12.42 /month
billed annually
Free portfolio tracking and KingsCrowd's quantitative ratings on all raises.
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings (excluding risk)
Advanced company search ( with ratings)
Markets page filters and historical industry data
Get Edge Annual

Edge Pro

$41.58 /month
billed annually
Full site access including KingsCrowd's qualitative analyst reports.
Plan Includes:
Everything in Edge, plus
Full access to detailed Analyst Reports (e.g. Top Deal, Deal to Watch, Neutral, and Underweight)
Search and filter based on Analyst Reports
In-depth risk ratings for every raise
Get Edge Pro Annual
Already a member? Log in here.

Ratings KingsCrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars
Founders: enhance your startup's credibility on KingsCrowd. Create an account to claim this raise page.

Create your first portfolio

Create your own startup investment portfolio on KingsCrowd.

Track all of your startup investments in one place using our state-of-the-art portfolio tracker tools. To begin, create your first portfolio below.

Add to portfolio
Proven on Dalmore Group 2023
Platform: Dalmore Group
Security Type: Equity - Preferred
Valuation: $314,547,064
Price per Share: $6.60

Follow company

Follow Proven on Dalmore Group 2023

Buy Proven's Deal Report

Proven Deal Report

Get KingsCrowd’s comprehensive report on Proven including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Proven is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise

Buy the Proven deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge Pro