Proven

Growth Stage

Formulate your custom skincare

Overview

Raised to Date: Raised: $1,305,282

Total Commitments ($USD)

Platform

Dalmore Group

Start Date

08/10/2022

Close Date

09/30/2023

Min. Goal
$400,000
Max. Goal
$60,000,000
Min. Investment

$990

Security Type

Equity - Preferred

Series

Series B

SEC Filing Type

RegA+    Open SEC Filing

Price Per Share

$6.60

Pre-Money Valuation

$314,547,064

Venture Capital Investors:

Rolling Commitments ($USD)

Status

Active

Reporting Date

06/10/2023

Days Remaining

112

% of Min. Goal

326%

% of Max. Goal

2%

Likelihood of Max
unlikely
Avg. Daily Raise

$4,294

# of Investors

538

Momentum
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Year Founded

2017

Industry

Beauty & Personal Care

Tech Sector

Non-Tech

Distribution Model

B2C

Margin

Medium

Capital Intensity

Low

Location

St. Petersburg, Florida

Business Type

Growth

Company Website

Proven is raising funds on Dalmore Group through Reg A+ crowdfunding. The company creates personalized skincare products using a Skin Genome Quiz. The results of the quiz take into account lifestyle, environment, and other factors to create customized and unique skincare products that are cruelty-free and paraben-free. Proven has created more than 100,000 products using 20,000 ingredients, has 25 million consumer testimonials, and $37 million revenue run rate within three years of its launch. Dr. Amy Yuan and Ming Zhao founded Proven in 2017. The current crowdfunding campaign has a minimum target of $400,000 and a maximum target of $60 million. The campaign proceeds will be used for marketing, sales channel expansion, international and new product expansion, technology development, and working capital.

Balance Sheet

Cash and Cash Equivalents

$9,112,722
Total Assets

$13,357,973

Accounts Payable & Accrued Liabilities

$3,300,589

Long Term Debt

$158,355

Total Liabilities

$11,493,362

Total Stockholders' Equity

$1,864,611
Total Liabilities and Equity

$13,357,973

Statement of Comprehensive Income Information

Total Revenues

$20,927,225

Costs & Expenses Applicable to Rev

$5,845,762
Net Income

$-61,998,298

Earnings Per Share - Basic

$-2.37

Earnings Per Share - Diluted

$-2.37
Auditor: dbbMcKennon
Financials as of: 08/10/2022
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Proven 09/30/2023 Dalmore Group $314,547,064 $1,305,282 Equity - Preferred Active RegA+
Proven 08/06/2022 Dalmore Group $171,922,311 $1,414,463 Equity - Common Funded RegA+
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Proven on Dalmore Group 2023
Platform: Dalmore Group
Security Type: Equity - Preferred
Valuation: $314,547,064
Price per Share: $6.60

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