Pureboost
Bestselling clean energy drink mix
Overview
Raised: $2,871,831
Total Commitments ($USD)
Wefunder
08/10/2022
04/27/2023
$250
Equity - Common
Series A
RegCF
$3.40
$32,000,000
$40,000,000
Rolling Commitments ($USD)
04/30/2023
$11,046
754
2018
Food, Beverage, & Restaurants
Non-Tech
B2B/B2C
High
Low
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$7,328,276 |
$3,698,084 |
|
COGS |
$1,552,159 |
$826,769 |
|
Tax |
$-7,050 |
$-6,907 |
| ||
| ||
|
Net Income |
$-2,115,457 |
$-659,612 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$1,529,807 |
$481,900 |
|
Accounts Receivable |
$143,711 |
$95,221 |
|
Total Assets |
$2,712,414 |
$1,214,276 |
|
Short-Term Debt |
$1,719,358 |
$790,683 |
|
Long-Term Debt |
$932,923 |
$573,003 |
|
Total Liabilities |
$2,652,281 |
$1,363,686 |
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Ratings 
Analyst Report
Pureboost is bringing something fresh to the energy beverage market with its sugar-free and crash-free energy drinks. Its savvy branding is speaking to an underserved population — and its incredible traction proves it has the ability to go the distance.
Founder Profile
Pureboost Co-founder Sean Ross on Health-Conscious Energy Boosts
Most Americans -- about 80% -- like nothing better than some caffeine to carry them throughout the day. Coffee is the most popular caffeinated choice in the U.S., but some consumers prefer to rev up on energy drinks instead. Averaging at a whopping 41 grams of sugar and 200 milligrams of caffeine (half the recommended limit for adults), most energy drinks probably won’t earn a thumbs up from your doctor. And the buzz of energy they give could turn into jitters and end with a crash.Pureboost’s drink mixes give energy drink lovers a healthier alternative without all the sugar and crashes. Insead, its products use natural flavors and ingredients, include vitamins and electrolytes, and are infused with caffeine from green tea. We reached out to Pureboost co-founder Sean Ross to hear about the company’s target market and competitors.
Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.
Company Updates
Pureboost sells a powdered energy drink that has shown remarkable traction among a surprising demographic: women. Traditionally, the energy drink market is hyper-masculine in terms of both marketing messaging and clientele. Pureboost has found a way to create meaningful differentiation in the consumer packaged goods space — a very rare feat.
We wrote our Top Deal report on Pureboost in October 2022. We recently caught up with the Pureboost team to get an update on the state of the company.