Riff, with a valuation of $11.1 million, is raising funds on Wefunder. It is a purpose-driven coffee brand with the mission to reverse climate change caused by coffee fruit waste (cascara). The company aims to upcycle cascara into food and beverage products and save it from wreaking havoc on the environment. Riff’s energy drink is environment-friendly, tasty, all-natural, and ethically sourced. Paul Evers, Nate Armburst, Kevin Smyth, and Bobby Evers founded Riff in May 2017. The current crowdfunding campaign has a minimum target of $50,0001 and a maximum target of $1,070,000. The campaign proceeds will be used for marketing, cost of goods sold, customer acquisition costs, e-commerce fees, and other expenses.