This company is no longer in business. Investors can get details about any potential exits or failures here.
Rojo's Famous
Growth Stage
Frozen breakfast food company
Overview
Raised: $224,403
Total Commitments ($USD)
Platform
Microventures
Start Date
08/09/2021
Close Date
04/25/2022
Min. Goal
$25,001
Max. Goal
$250,000
Min. Investment
$102
Security Type
Equity - Preferred
Series
Pre-Seed
SEC Filing Type
RegCF
Price Per Share
$1.85
Pre-Money Valuation
$4,000,000
Rolling Commitments ($USD)
Status
Funded
Reporting Date
04/30/2022
Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise
$870
# of Investors
321
Momentum
Funded
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Year Founded
2017
Industry
Food, Beverage, & Restaurants
Tech Sector
Non-Tech
Distribution Model
B2C
Margin
Low
Capital Intensity
Low
Rojo’s Famous, with a pre-money valuation of $4 million, is raising funds on MicroVentures. It is a frozen breakfast food company that makes frozen pancakes using its proprietary pancake cooking process. The pancakes are filled with real and wholesome ingredients and can also be served to children. Robert J Selfridge founded Rojo’s Famous in May 2017. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $249,999, and the proceeds will be used for marketing, R&D, manufacturing line, and general working capital. Rojo’s Famous generated over $1.28 million in revenue in 2020, up 271% from 2019. The products of Rojo’s Famous are found at major stores, including Safeway, Wegmans, and Central Market HEB.
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$1,288,732 |
$347,520 |
|
COGS |
$672,458 |
$542,315 |
|
Tax |
$0 |
$0 |
| ||
| ||
|
Net Income |
$-79,920 |
$-738,109 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$685 |
$10,725 |
|
Accounts Receivable |
$89,415 |
$99,706 |
|
Total Assets |
$636,218 |
$507,615 |
|
Short-Term Debt |
$636,009 |
$272,750 |
|
Long-Term Debt |
$10,000 |
$0 |
|
Total Liabilities |
$646,009 |
$272,750 |
Financials as of: 08/09/2021
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