Rojo's Famous
About this raise
Rojo’s Famous, with a pre-money valuation of $4 million, is raising funds on MicroVentures. It is a frozen breakfast food company that makes frozen pancakes using its proprietary pancake cooking process. The pancakes are filled with real and wholesome ingredients and can also be served to children. Robert J Selfridge founded Rojo’s Famous in May 2017. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $249,999, and the proceeds will be used for marketing, R&D, manufacturing line, and general working capital. Rojo’s Famous generated over $1.28 million in revenue in 2020, up 271% from 2019. The products of Rojo’s Famous are found at major stores, including Safeway, Wegmans, and Central Market HEB.
Investment Overview
Invested : $224,403
Deal Terms
Total Commitments
- Platform
- Microventures
- Start Date
- 08/10/2021
- Close Date
- 04/25/2022
$25,001
$250,000
$102
Equity - Preferred
Pre-Seed
RegCF
$1.85
$4,000,000
Company & Team
Company
- Year Founded
- 2017
- Industry
- Food, Beverage, & Restaurants
- Tech Sector
- Distribution Model
- B2C
- Margin
- Low
- Capital Intensity
- Low
Financials
- Revenue +271% YoY
- $1,288,732
- Monthly Burn
- $6,660
-
Runway
- 0.1 months
- Gross Margin
- 48%
Upgrade to gain access
-
$12.50 /month
billed annually - Free portfolio tracking, data-driven ratings, AI analysis and reports
- Plan Includes:
- Everything in Free, plus
- Company specific
Kingscrowd ratings and analyst reports
- Deal explorer and side-by-side comparison
- Startup exit and failure tracking
- Startup market filters and historical industry data
- Advanced company search ( with ratings)
- Get Edge Annual
Edge
Ratings 
Company Funding & Growth
Funding history
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 04/25/2022 | Microventures | $4,000,000 | $224,403 | Equity - Preferred | Funded | RegCF |