Roog

Early Stage

Discover diverse products and services from underrepresented businesses

Analytics

Raised to Date: Raised: $12,700

Aggregate Commitments $

Platform

Ignite Social Impact

Start Date

03/30/2022

Close Date

07/01/2022

Min. Goal

$10,000

Max. Goal

$1,070,000

Min. Investment

$100

Security Type

SAFE

Funding Type

RegCF

Series

Seed

Valuation Cap

Uncapped

Discount Rate

20%

Rolling Commitments $

Status

Active

Reporting Date

06/25/2022

Days Remaining

6

% of Min. Goal

127%

% of Max. Goal

1%

Likelihood of Max
unlikely
Avg. Daily Raise

$146

Momentum
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Location

Dallas, Texas

Industry

Business Services, Software, & Applications

Tech Sector

MarketplaceTech

Distribution Model

B2B/B2C

Margin

Medium

Capital Intensity

Low

Business Type

High Growth

Roog is raising funds on Ignite Social Impact. The company has developed a marketplace for shoppers to discover and purchase diverse products and services from underrepresented businesses. The platform allows users to search for underrepresented businesses in their local communities and increase their sales opportunities through mobile orders and purchases. Roog has over 1,000 businesses registered and more than 500 user downloads in the Apple App Store. Brandon Thurman founded Roog in January 2016. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $1,070,000. The campaign proceeds will be used for product development, content development, marketing and sales, and general and administrative expenses.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$0

$0

COGS

$80,731

$26,106

Tax

$0

$0

 

 

Net Income

$0

$0

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$350

$28,608

Accounts Receivable

$0

$0

Total Assets

$61,246

$58,225

Short-Term Debt

$65,523

$10,698

Long-Term Debt

$120,000

$109,000

Total Liabilities

$185,523

$119,698

Financials as of: 03/30/2022
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Roog on Ignite Social Impact 2022
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Platform: Ignite Social Impact
Security Type: SAFE

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