Roog
Early Stage
Discover diverse products and services from underrepresented businesses
Overview
Raised: $19,200
Total Commitments ($USD)
Platform
Ignite Social Impact
Start Date
03/29/2022
Close Date
10/31/2022
Min. Goal
$10,000
Max. Goal
$1,070,000
Min. Investment
$100
Security Type
SAFE
Series
Seed
SEC Filing Type
RegCF
Valuation Cap
Uncapped
Discount
20%
Rolling Commitments ($USD)
Status
Funded
Reporting Date
11/05/2022
Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise
$89
Momentum
Funded
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Year Founded
2016
Industry
Business Services, Software, & Applications
Tech Sector
MarketplaceTech
Distribution Model
B2B/B2C
Margin
Medium
Capital Intensity
Low
Roog is raising funds on Ignite Social Impact. The company has developed a marketplace for shoppers to discover and purchase diverse products and services from underrepresented businesses. The platform allows users to search for underrepresented businesses in their local communities and increase their sales opportunities through mobile orders and purchases. Roog has over 1,000 businesses registered and more than 500 user downloads in the Apple App Store. Brandon Thurman founded Roog in January 2016. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $1,070,000. The campaign proceeds will be used for product development, content development, marketing and sales, and general and administrative expenses.
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$0 |
$0 |
|
COGS |
$80,731 |
$26,106 |
|
Tax |
$0 |
$0 |
| ||
| ||
|
Net Income |
$0 |
$0 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$350 |
$28,608 |
|
Accounts Receivable |
$0 |
$0 |
|
Total Assets |
$61,246 |
$58,225 |
|
Short-Term Debt |
$65,523 |
$10,698 |
|
Long-Term Debt |
$120,000 |
$109,000 |
|
Total Liabilities |
$185,523 |
$119,698 |
Financials as of: 03/29/2022
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