Rubitection

Rubitection

Open  for investment

About this raise

Rubitection, with a valuation of $10 million, is raising funds on Wefunder. The company has developed an AI-powered wound and dermatology care management solution. Rubitection is creating a skin health care management platform, including a device and software, to support the assessment and management of chronic wounds like diabetic foot ulcers and bedsores. The business has won several awards, including AARP Agetech, She Loves Tech, and Boston Scientific Connected Patient, and has a pipeline of clinical partners like Baylor School of Medicine. Sanna Gaspard founded Rubitection in March 2010. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $850,000. The campaign proceeds will be used for technology development, operations, and team payroll.

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Investment Overview

Committed this round: $98,600

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
01/16/2025
Close Date
04/30/2025
Min. Goal
$50,000
Max Goal
$850,000
Min. Investment

$100

Security Type

Convertible Note

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$10,000,000

Discount

15%

Company & Team

Company

Year Founded
2010
Industry
Healthcare & Pharmaceuticals
Tech Sector
HealthTech
Distribution Model
B2B2C
Margin
Medium
Capital Intensity
High
Location
Pittsburgh, Pennsylvania
Business Type
Growth
Company Website
Visit Website

Team

Employees
3
Prior Founder Exits?
No
Founder Name
Sanna Gaspard
Title
CEO

Financials

as of January 1, 2025
 Revenue
$0
 Monthly Burn
$30,000
 Runway
2.5 months

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$0

$0

COGS

$0

$0

Tax

$0

$0

 

 

Net Income

$-208,476

$-275,687

Summary Balance Sheet

FY 2023 FY 2022

Cash

$254,608

$412,954

Accounts Receivable

$0

$0

Total Assets

$283,473

$441,422

Short-Term Debt

$47,545

$47,018

Long-Term Debt

$938,750

$888,750

Total Liabilities

$986,295

$935,768

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Analyst Report Analyst Report Methodology Article

Synopsis

Rubitection operates in the healthcare and pharmaceuticals industry, focusing on the development of an AI-powered wound and dermatology care management solution. The company aims to support caregivers in managing chronic wounds and skin conditions through a low-cost, easy-to-use platform. The primary customers for Rubitection include healthcare providers, hospitals, and caregivers who deal with chronic wound management, such as diabetic foot ulcers and bedsores. The company has established partnerships with clinical institutions like Baylor School of Medicine, indicating a focus on collaboration with medical professionals.

The company addresses the significant challenge of chronic wound management, which often involves complex and time-consuming assessments. Chronic wounds, such as diabetic foot ulcers and pressure injuries, require accurate and timely evaluation to prevent complications and improve patient outcomes. Traditional methods of wound assessment can be subjective and inconsistent, leading to potential delays in treatment.

Rubitection's solution involves an AI-powered platform that includes a device and software designed to assess and manage chronic wounds using optical and AI algorithms. This system aims to provide caregivers with a reliable tool to detect early signs of skin inflammation, facilitating more effective wound management. By automating the assessment process, Rubitection seeks to enhance the accuracy and efficiency of wound care, potentially reducing the need for frequent hospital visits and minimizing healthcare costs.

In everyday scenarios, caregivers and healthcare providers often face the challenge of assessing chronic wounds accurately, especially in home healthcare settings. Rubitection's platform offers a practical solution by enabling remote monitoring and assessment of wounds, which can be particularly beneficial for elderly patients or those with limited mobility. This approach aligns with the growing trend toward telemedicine and remote healthcare solutions, providing a more accessible and efficient method for managing chronic wounds.

Next Section: Price

Price

Rubitection is offering a Convertible Note in its current fundraising round. The terms include a valuation cap set at $10 million, a 15% discount rate, and an interest rate of 7%. These terms are designed to provide early investors with potential upside while accounting for the risk associated with investing in an early-stage company.

The use of a Convertible Note allows investors to convert their investment into equity at a future financing round, often at a discounted rate relative to new investors. The valuation cap of $10 million sets a ceiling on the conversion price, potentially benefiting investors if the company's valuation increases significantly in future rounds.

Achieving a 10X return on investment would require Rubitection to reach a post-exit valuation of approximately $100 million, assuming no dilution. This level of return typically hinges on the company's ability to scale its operations, capture significant market share, and achieve substantial revenue growth. Given the company's pre-product status, reaching such a valuation would likely involve successful commercialization of its AI platform, expansion of its clinical partnerships, and robust adoption within the healthcare sector.

While the current financials do not provide a revenue multiple due to the absence of significant sales, the valuation cap implies a pre-revenue assessment of the company's potential market impact. Investors should consider the competitive landscape, regulatory hurdles, and market adoption rates when evaluating the potential for high returns.

Next Section: Market

Market

Rubitection operates within the U.S. chronic wound care market, which is valued at approximately $5.6 billion and is projected to grow at a rate of 4% annually. This market growth is driven by several factors, including the rising prevalence of chronic wounds due to increasing cases of diabetes, obesity, and vascular diseases. The growing aging population also contributes to the demand for effective wound management solutions, as elderly individuals are more prone to chronic wounds and slower healing.

Advancements in AI and machine learning are significant market trends that impact Rubitection. The integration of AI in wound care has the potential to enhance diagnostic accuracy and treatment outcomes, aligning with the healthcare industry's shift towards technology-driven solutions. Additionally, the increasing adoption of telemedicine and remote monitoring solutions supports the demand for AI-powered wound management systems, as they allow for remote assessment and monitoring of wounds.

Rubitection's product is well-positioned to target a niche within the broader chronic wound care market. It focuses on providing an AI-powered platform for the assessment and management of chronic wounds, which could appeal to healthcare providers looking to improve care efficiency and reduce costs. The company's solution specifically addresses challenges related to the accuracy and consistency of wound assessments, differentiating it from traditional methods.

While Rubitection benefits from market drivers such as technological advancements and an aging population, it also faces challenges. High implementation costs and regulatory hurdles could impact the adoption rate of AI-driven solutions within the industry. Nonetheless, if Rubitection successfully navigates these challenges, it could capitalize on the growing demand for innovative wound care management systems.

Next Section: Team

Team

Rubitection's leadership team is spearheaded by Dr. Sanna Gaspard, who serves as the CEO and founder. Dr. Gaspard holds a PhD in Biomedical Engineering and has a strong background in medical device innovation. Her expertise is vital to the company's mission of developing an AI-powered platform for wound care management. Her leadership is complemented by a track record of winning industry awards, which underscores her ability to drive the company's vision forward.

Yannick Heintz, the Vice President of Data Science, brings a wealth of experience in chemical engineering and data analytics. His role is crucial in developing the AI algorithms that underpin Rubitection's technology. His technical expertise supports the company's goal of creating a reliable and efficient wound assessment platform.

The team's skills align well with Rubitection's objectives of advancing its AI-driven solution and achieving market adoption. However, as the company progresses from development to commercialization, additional expertise in sales and marketing may be needed to effectively scale operations and penetrate the healthcare market. Addressing these potential gaps will be critical for Rubitection to reach its growth milestones and expand its market presence.

Next Section: Differentiation

Differentiation

Rubitection differentiates itself in the chronic wound care market through its AI-powered platform, which focuses on enhancing the accuracy and efficiency of wound assessments. In comparison to competitors like The Wound Pros, The Wound Company, and Healogics, Rubitection offers a cost-effective solution that requires minimal training for caregivers. These competitors often provide more expensive solutions, with pricing ranging from $5k to $20k, and may require significant training to operate effectively.

Rubitection's product targets healthcare providers and caregivers who manage chronic wounds, such as diabetic foot ulcers and bedsores. The primary customer demographics include hospitals, nursing homes, and home healthcare providers who are seeking reliable and efficient tools to improve wound care management. The solution is particularly relevant for facilities that deal with a high volume of patients with chronic wounds, where consistent and accurate assessments are crucial for patient outcomes.

Rubitection's competitive advantage lies in its lower pricing and ease of use, making it accessible to a broader range of healthcare providers. The company's focus on AI-driven assessments allows it to address the limitations of traditional manual evaluations, which can be subjective and inconsistent. This differentiation is supported by Rubitection's two issued patents, which provide protection for its technology within the $26 billion market for chronic wound care.

Next Section: Performance

Performance

Rubitection's financial performance highlights several areas of focus for potential investors. The company is currently in a pre-revenue phase, with no recorded sales for the most recent fiscal year. This status underscores the importance of successful product development and market entry to generate future revenue streams.

The company's most recent monthly burn rate is approximately $30k, with cash on hand totaling $75k. This financial position indicates a limited runway, emphasizing the need for additional capital to sustain operations and support ongoing development efforts. Without securing further funding, Rubitection may face challenges in maintaining its current trajectory.

Rubitection has developed a functional prototype and collected initial positive patient data, demonstrating progress in its product development efforts. However, the absence of revenue growth highlights the company's reliance on successful commercialization and market adoption to drive future financial performance. The company's strategic partnerships and clinical collaborations are key components in its strategy to overcome these challenges and establish a foothold in the healthcare market.

Next Section: Risk

Risk

Rubitection faces several unique risks associated with its current stage and operational focus. One significant risk is the company's pre-product status, which presents challenges related to product development and regulatory approval. Developing an AI-powered wound care solution involves high capital intensity and could face delays and additional costs, particularly in obtaining necessary medical device approvals.

The company's financial position indicates a low runway with a monthly burn rate of approximately $30k and only $75k in cash on hand. This suggests a limited operational runway, necessitating further fundraising for continued development and scaling efforts. Without additional capital, Rubitection may face operational constraints that could impact its ability to reach key milestones.

Another risk is the competitive landscape in the healthcare and pharmaceuticals sector, which is moderately competitive. Although Rubitection differentiates itself through its AI capabilities, established competitors with greater resources and market presence could pose significant challenges in terms of market penetration and adoption.

Additionally, the long sales cycle and time needed to scale sales and distribution present further risks. Healthcare providers may be slow to adopt new technologies, and establishing distribution channels could require significant time and resources. The company's strategic partnerships and clinical collaborations are crucial, but the need for widespread market acceptance remains a potential hurdle.

Next Section: Bullish Outlook

Bullish Outlook

Rubitection's outlook is bolstered by several positive factors that present opportunities for growth. The chronic wound care market, valued at $5.6 billion and growing at 4% annually, offers substantial opportunities for Rubitection's AI-driven platform. The company's focus on enhancing wound assessment accuracy aligns with the broader healthcare trend of incorporating advanced technologies to improve patient outcomes.

Rubitection benefits from a strong leadership team led by Dr. Sanna Gaspard, whose expertise in biomedical engineering is crucial for driving the company's technological advancements. The team’s ability to develop a functional prototype and secure initial positive patient data demonstrates progress in product development, positioning the company well to capture market share.

Strategic partnerships, including collaborations with institutions like Baylor School of Medicine, provide Rubitection with valuable credibility and access to clinical expertise. This network supports the company's efforts to expand its presence within the healthcare community, potentially accelerating adoption of its platform.

Rubitection's competitive advantage lies in its cost-effective and user-friendly platform, which requires minimal training for caregivers. This differentiation may enable the company to capture a niche segment of healthcare providers seeking efficient and reliable wound care solutions. The company's two issued patents further protect its technology in the market.

Emerging trends in AI and telemedicine are growth drivers for Rubitection. The company's platform is well-positioned to leverage these trends by offering remote monitoring and assessment capabilities, aligning with the increasing demand for telehealth solutions. As healthcare systems continue to adapt to technological advancements, Rubitection's product could see expanded adoption.

While Rubitection is currently pre-revenue, its favorable valuation cap of $10 million and potential for substantial growth provide a foundation for future financial success. If the company secures additional funding and achieves market entry, it could realize significant revenue growth and enhance its financial position.

Next Section: Bearish Outlook

Bearish Outlook

Rubitection faces several challenges that contribute to a bearish outlook. The chronic wound care market, while sizable, presents obstacles due to high implementation costs and stringent regulatory requirements. These hurdles can delay product deployment and limit market penetration, particularly in low-resource settings.

The company's current financial position raises concerns, with a limited cash reserve of $75k against a monthly burn of $30k. This situation underscores the urgency for additional funding to sustain operations and advance product development. Without securing further capital, Rubitection may struggle to meet its operational and strategic goals.

Compared to competitors, Rubitection's pre-revenue status places it at a disadvantage, especially when established companies in the sector have already captured market share with more mature offerings. The competitive landscape is moderately competitive, and Rubitection's lower pricing may not be sufficient to overcome the brand recognition and resources of larger competitors.

Technological and regulatory hurdles also pose significant growth inhibitors. Achieving necessary medical device approvals is crucial for market entry, yet the process can be time-consuming and costly. Additionally, limited market adoption due to resistance from healthcare providers accustomed to traditional methods could further impede progress.

Overall, Rubitection's future growth is contingent on navigating these multifaceted challenges. The company's ability to secure funding, achieve regulatory milestones, and expand its customer base will be critical to overcoming its current bearish outlook.

Next Section: Executive Summary

Executive Summary

Rubitection is focused on developing an AI-powered platform for chronic wound care management, targeting healthcare providers and caregivers dealing with conditions like diabetic foot ulcers and bedsores. The company's primary customers include hospitals and home healthcare providers seeking efficient and reliable wound assessment solutions.

The company is offering a Convertible Note with a valuation cap of $10 million, a 15% discount, and a 7% interest rate. Rubitection is currently pre-revenue, with a monthly burn of $30k and cash reserves of $75k, indicating a limited operational runway. The company's financial health underscores the necessity for successful commercialization to drive revenue growth.

The U.S. chronic wound care market, valued at $5.6 billion and growing at 4% annually, presents opportunities for Rubitection. The company differentiates itself with a cost-effective and easy-to-use AI platform, positioning it well within the niche of AI-driven wound care solutions. However, high implementation costs and regulatory hurdles pose challenges to market adoption.

Led by Dr. Sanna Gaspard, Rubitection's team possesses relevant expertise in biomedical engineering and data science, aligning with the company's goals. While the team is strong in technical development, expanding expertise in sales and marketing could be critical for scaling operations. Risks include the pre-product status and competitive pressures, which the team must navigate effectively.

From a bullish perspective, Rubitection's AI platform addresses a significant need in wound care management, supported by market drivers like an aging population and technological advancements. Conversely, the bearish outlook highlights financial constraints and competitive challenges that could impede growth. The company's ability to secure additional funding and achieve successful market entry will be vital.

Overall, Rubitection presents a potentially compelling investment opportunity, contingent on its ability to overcome regulatory and market entry barriers. The company's innovative approach to wound care management offers promise, but success will depend on effective execution and strategic partnerships.

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$864,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
04/30/2025 Wefunder $10,000,000 $98,600 Convertible Note Active RegCF
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Rubitection on Wefunder 2025
Platform: Wefunder
Security Type: Convertible Note
Valuation: $10,000,000

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