SelfDecode

About this raise

SelfDecode, with a valuation of $59.68 million, is raising funds on StartEngine. The company has developed an AI-based platform that analyzes genetic variants, lab results, lifestyle factors, symptoms, conditions, and individual health goals to provide personalized health recommendations. The SelfDecode platform gives targeted supplement, diet, and lifestyle recommendations to the users. The platform has served more than 150,000 paying customers and generated $3.5 million in revenue from January to November 2024. Joseph Cohen founded SelfDecode in April 2019. The current crowdfunding campaign has a minimum target of $15,000 and a maximum target of $3.5 million. The campaign proceeds will be used for research and development, company employment, and working capital.

Expand

Investment Overview

Committed this round: $15,359

Deal Terms

Total Commitments ($USD)

Platform
StartEngine
Start Date
01/24/2025
Close Date
04/23/2025
Min. Goal
$15,000
Max Goal
$3,499,997
Min. Investment

$250

Security Type

Equity - Preferred

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$3.16

Pre-Money Valuation

$59,681,571

Company & Team

Company

Year Founded
2019
Industry
Healthcare & Pharmaceuticals
Tech Sector
HealthTech
Distribution Model
B2B/B2C
Margin
High
Capital Intensity
Low
Location
Los Angeles, California
Business Type
Growth
Company Website
Visit Website

Team

Employees
70
Prior Founder Exits?
No
Founder Name
Joseph Cohen
Title
CEO

Financials

as of December 1, 2024
 Revenue +62% YoY
$2,296,879
 Monthly Burn
$80,111
 Runway
9 months
Gross Margin
79%

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$2,296,879

$1,419,332

COGS

$491,407

$443,792

Tax

$6,916

$16,873

 

 

Net Income

$-3,370,658

$-4,900,613

Summary Balance Sheet

FY 2023 FY 2022

Cash

$2,215,694

$2,257,155

Accounts Receivable

$0

$16,023

Total Assets

$2,229,102

$2,286,388

Short-Term Debt

$212,950

$40,576

Long-Term Debt

$1,559,200

$1,018,908

Total Liabilities

$1,772,150

$1,059,484

Create a free account today to gain access to Kingscrowd analytics and financials.

Upgrade to gain access

Pay Monthly
Annually (2 months free)

Edge

$12.50 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific Kingscrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Ratings Kingscrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars

Company Funding & Growth

Funding history

Total Prior Capital Raised
$11,000,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
04/23/2025 StartEngine $59,681,571 $15,359 Equity - Preferred Active RegCF
04/30/2023 Wefunder $52,498,168 $341,985 Equity - Preferred Funded RegCF
04/30/2022 Wefunder $34,948,219 $1,036,802 Equity - Preferred Funded RegCF
Create a free account today to gain access to Kingscrowd analytics.

Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

Founders: enhance your startup's credibility on Kingscrowd. Create an account to claim this raise page.
Add to portfolio
SelfDecode on StartEngine 2025
Platform: StartEngine
Security Type: Equity - Preferred
Valuation: $59,681,571
Price per Share: $3.16

Follow company

Follow SelfDecode on StartEngine 2025

Buy SelfDecode's Deal Report

SelfDecode Deal Report

Get Kingscrowd's comprehensive report on SelfDecode including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether SelfDecode is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise

Buy the SelfDecode deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge