Sentigraph is “...a system that provides predictive insights aimed at improving future events based on emotion data obtained by analyzing users’ reactions in a given event leveraging Artificial Intelligence and blockchain.” Powered by IBM Watson, Sentigraph ultimately allows users and companies to make decisions that are driven by actionable insights through using its algorithm to score content based on emotional context. They system can then produce a visual aid representing the content’s emotional appeal over time at a particular moment. Sentigraph plans to start with analyzing Twitter hashtags, and as they grow, they believe they are relevant for all industries, from marketing and PR to politics and service.