Signature Lacrosse

Early Stage

For the Players. By the Players.

Analytics

Raised to Date: Raised: $253,630

Aggregate Commitments $

Platform

StartEngine

Start Date

08/13/2020

Close Date

11/10/2020

Min. Goal

$10,000

Max. Goal

$1,070,000

Min. Investment

$250

Security Type

Equity - Common

Funding Type

RegCF

Series

Seed

Price Per Share

$10.00

Pre-Money Valuation

$10,000,000

Rolling Commitments $

Status
Funded
Reporting Date

11/30/2020

Days Remaining
Funded
% of Min. Goal

2,536%

% of Max. Goal

24%

Likelihood of Max
Funded
Avg. Daily Raise

$2,850

# of Investors

159

Momentum
Funded
Create a free account today to gain access to KingsCrowd analytics.
Location

Tampa, Florida

Industry

Consumer Products, Goods & Services

Tech Sector

Non-Tech

Distribution Model

B2B/B2C

Margin

Medium

Capital Intensity

High

Business Type

Growth

Signature Lacrosse, with a pre-money valuation of $10 million, is raising funds on StartEngine. The company makes and sells sports gear, including lacrosse ball, nets, and uniforms. Signature Lacrosse makes the gear in record turnaround time and offers the best product mix. Dan Soviero founded Signature Lacrosse in 2016. The current round of crowdfunding has a minimum goal of $10,000 and a maximum goal of $1,070,000, and the funds will be used for growing the Signature Partner Program, expanding to soccer, basketball, golf, and more, and rebranding to Signature Athletics. Signature Lacrosse has achieved over $8 million in lifetime sales, with an average of 74% year-over-year growth.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$2,356,337

$1,960,114

COGS

$1,550,417

$1,446,573

Tax

$0

$0

 

 

Net Income

$-727,136

$-412,872

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$44,581

$44,096

Accounts Receivable

$129,463

$129,463

Total Assets

$1,039,554

$786,566

Short-Term Debt

$129,463

$104,396

Long-Term Debt

$1,455,768

$1,021,368

Total Liabilities

$1,585,231

$1,125,764

Financials as of: 08/13/2020
Create a free account today to gain access to KingsCrowd analytics.

Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Signature Athletics 04/29/2022 StartEngine $15,363,026 $381,606 Equity - Common Funded RegCF
Signature Lacrosse 11/10/2020 StartEngine $10,000,000 $253,630 Equity - Common Funded RegCF
Create a free account today to gain access to KingsCrowd analytics.

Upgrade to gain access

Pay Monthly
Annually (Save 17%)

Edge

$12.42 /month
billed annually
Free portfolio tracking and KingsCrowd's quantitative ratings on all raises.
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings (excluding risk)
Advanced company search ( with ratings)
Markets page filters and historical industry data
Get Edge Annual

Edge Pro

$41.58 /month
billed annually
Full site access including KingsCrowd's qualitative analyst reports.
Plan Includes:
Everything in Edge, plus
Full access to detailed Analyst Reports (e.g. Top Deal, Deal to Watch, Neutral, and Underweight)
Search and filter based on Analyst Reports
In-depth risk ratings for every raise
Get Edge Pro Annual
Already a member? Log in here.

Ratings KingsCrowd Startup Rating Methodology Article

Analyst Report Analyst Report Methodology Article

Summary

Signature Lacrosse has been selected as a “Deal to Watch” by KingsCrowd. This distinction is reserved for deals selected into the top 10%-20% of our due diligence funnel. If you have questions regarding our deal diligence and selection methodology, please reach out to hello@kingscrowd.com. 

Analysis written by Olivia Strobl.

Problem

In recent years lacrosse has become increasingly popular across the US. Once a sport almost exclusive to the east coast, lacrosse programs have been cropping up at both the high school and collegiate levels across the country. Additionally, two professional women’s leagues were founded in the past five years, pointing to the sport’s development and adoption outside of schools.

US Lacrosse Annual Participation Survey

Despite large incumbents dabbling in the lacrosse equipment space (Nike, Under Armour, etc.), there remains to be a clear and consistent winner unique to the sport. Many teams struggle with custom gear that is outdated and cumbersome. At the youth level, team managers (frequently parents and coaches) have to dedicate large amounts of time to uniform and gear logistics in order to ensure that their team is properly outfitted. However, this time sink distracts them from their true goal of developing young players. Lacrosse is in need of a dedicated and reliable equipment supplier who can solve this persistent problem.

Solution

Signature Lacrosse is a lacrosse equipment manufacturer and retailer. Signature Lacrosse has not only broken into a specialized marketplace but has done so in a differentiated way. It is evident that each of the products was designed by a team that is deeply familiar with the sport and set out to solve common lacrosse frustrations. For example, a traditional lacrosse goal must be hand-strung to a frame. Recognizing this time-consuming process, the Signature team patented a quick connect goal that bypasses stringing. 

Another niche problem players face is factory strung sticks. Many large incumbents lack the sport-specific knowledge and craftsmanship to string sticks to a player’s liking. Many lacrosse athletes — especially at the collegiate level — end up spending additional money to restring new sticks to their exact specifications and create a better pocket. Signature Lacrosse does not have this problem. The stringing on the Signature line of sticks was clearly designed by a player with deep knowledge of the game and stringing conventions. 

Finally, significant thought went into the Signature Lacrosse ball. Founder Dan Soviero mentioned meeting with a rubber chemist to craft a product to his exact specifications. And this paid off, as the Signature Lacrosse ball is the official ball of both the National Lacrosse League (NLL) and Women’s Professional Lacrosse League (WPLL).

In addition to lacrosse equipment, Signature Lacrosse also offers customizable uniforms and fan gear. Lacrosse teams can also partner with Signature to create online team stores where fans and players can buy team-specific clothing and items.

Team

Signature Lacrosse is led by founder and CEO Dan Soviero. Soviero has extensive experience in the sport of lacrosse as a player, coach, and now entrepreneur. He studied accounting and finance at the University of Tampa.

Head of Sourcing Brian Bohn brings plenty of leadership experience to the table as the former President of Mobility Engineering and Director of Global Business Development at IC Intracom.

Madeline Lewis serves as Head of Compliance and has experience founding her own company in 2017 in addition to serving as Executive Director for several youth programs in the Florida area.

Market

As mentioned, the sport of lacrosse is only gaining in popularity. From a market standpoint, “in 2019, the global sports equipment market was valued at approximately 126.23 billion U.S. dollars and was forecast to reach a value of 148.2 billion U.S. dollars by 2023.” Though the Signature team could only realistically capture a portion of this broader addressable market, the obtainable market size likely sits around $50-$75M. Specifically, “in 2019, wholesale sales of lacrosse sticks amounted to about 42.3 million U.S. dollars.” However, this represents only a portion of the Signature product line, which also includes balls, goals, and uniforms. This product diversity broadens the company’s potential market capture.

B. Model

Signature Lacrosse offers a direct-to-consumer business model with products on its website as well as Amazon. The team revealed the average gross margin on its product line sits at 40 percent for 2020.

In addition to D2C product offerings, Signature Lacrosse has established a team store partner program that streamlines the uniform and gear process. Not only does the company design and manufacture custom fan gear and uniforms, but it also deals with site set-up, shipping, and customer service. 

The Signature uniforms are all produced domestically and with a 100% replacement guarantee. Furthermore, Signature sticks have a lifetime warranty — the first in the sport. 

Why We Like it

  • A number of verticals: Signature Lacrosse offers a comprehensive line of state of the art products specific to the sport of lacrosse. But it is the innovation with regards to uniforms and outfitting that makes the company truly stand out. This vertical drastically improves the company’s potential scalability.
  • Impressive partnerships and traction: The Signature ball is the official ball of both with NLL and WPLL and was chosen as the official ball for the FIL World Lacrosse Championships. With over $2M in revenue for the most recent fiscal year, this serves as a solid launchpad for the company’s continued success.
  • Explosive market growth: The sport of lacrosse has seen explosive growth in the past decade and shows no signs of slowing (see below, ©Statista 2020). The recent addition of professional leagues has only drawn more attention to the community. In addition, there are 396 total men’s NCAA teams and 525 total NCAA women’s teams, with new programs added each year. Despite there being large incumbents servicing this growing market, few tailor to the niche needs of seasoned players well versed in the intricacies of the sport. 

Lacrosse Participants over Time

  • Product differentiation: In a sport that has been around since the 17th century, Signature Lacrosse found a way to differentiate. The team has clearly done their research and understands the problems of the sport and the consequent market firsthand. Everything from the goal to the game balls is tailored to the needs of the sport, even solving age-old problems that seem to come with it.

Rating

After extensively reviewing the offering and speaking with founder Dan Soviero, Signature Lacrosse has been rated a Deal To watch. The sport of lacrosse is in need of an equipment provider with this understanding of the wants and needs of players. The huge and growing market is primed for a company to establish itself as the go-to supplier of lacrosse gear. The traction the team presents is also promising in the form of both financials and partnerships. Just from the prior fiscal year end to the most recent fiscal year, revenue has grown 20 percent — from $1.9M to $2.3M — according to the Form C.

This is not to say an investment in Signature Lacrosse is without risk. As with any startup, the potential for large incumbents to win out is imminent. Signature Lacrosse is undoubtedly competing with Nike, Under Armour, STX, Warrior, and the like. 

Having said this, Signature Lacrosse has differentiated itself in more ways than one. Each product, from goals to sticks, was clearly designed by players and with more specialized attention than has been paid by these large incumbents. Even other lacrosse-specific companies (such as TRUE Lacrosse) fall short of Signature’s stringing, patented quick connect goals, and cutting-edge uniform supply chain innovations. For these reasons, Signature Lacrosse could provide a promising opportunity for investment.

Create your first portfolio

Create your very own investment portfolio on KingsCrowd.

Now you can track all of your startup investments in one place utilizing our state-of-the-art portfolio tracker tools. To begin, create your first portfolio below.

Add to portfolio
Signature Lacrosse on StartEngine
$
Platform: StartEngine
Security Type: Equity - Common
Valuation: $10,000,000
Invest in a different round for this company? Use my investment date to determine which raise I invested in.

Follow company

Follow Signature Lacrosse on StartEngine
View on StartEngine (Closed)
Bullish / Bearish
You're Bullish on Signature Lacrosse on StartEngine

Thank you for your vote on Signature Lacrosse on StartEngine

Bullish / Bearish
You're Bearish on Signature Lacrosse on StartEngine

Thank you for your vote on Signature Lacrosse on StartEngine