Who Should Be Interested:
Are environmentally aware, or do you consider yourself “green”? Are you someone who wants to raise global consciousness and empower people to make more eco-friendly choices? Do you want to help provide more accessible renewable energy to more people in more places? If you said yes, then Solar Direct might be the investment for you. They’re mission is to help bring solar energy to everyone in the US (and eventually, the world) and to lead the industry in helping that dream become reality.

The Company:
Solar Direct is a full service EPC (Engineering, Procurement, and Contracting) Enterprise. They helped launch the solar industry over three decades ago, and they’re unique in their vertical integration of all aspects of their organization, from marketing and product manufacturing, to engineering and installation. They provide solar electric and thermal products to the residential and commercial markets, and they’ve recently developed a new initiative called a Solar-to-Scale Accelerator, which is a business strategy that’s built around the concept of dramatically reducing the hard and soft costs of a solar energy and battery system to then drive down the retail cost for consumers. To do this, they evaluate every aspect of the value chain, from the manufactured product to the installation to the customer experience, and they recreate each one with the goal of reducing waste, increasing efficiency, and cutting costs. Solar Direct states they are, “...committed to accelerated growth, providing an advantageously informed and truly inspired purchasing experience for consumers, and fostering new relations by partnering with others in the environmental community.”

The Bottom Line:
Solar Direct’s vision is bold, innovative, and determined. They’re commitment to both a strong business model to benefit investors, as well as one to benefit the environment. That means that, with your investment, you can feel like you’re helping contribute to a national shift in the way we live -- a shift to overall better the world we live in.