Storybook App

Storybook App

Early Stage

Helping parents make their kids sleep better with soothing techniques + stories

Helping parents make their kids sleep better with soothing techniques + stories

Overview

Raised to Date: Raised: $230,135

Total Commitments ($USD)

Platform

Republic

Start Date

02/22/2022

Close Date

04/30/2022

Min. Goal
$25,000
Max. Goal
$1,070,000
Min. Investment

$150

Security Type

SAFE

Series

Series A

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$12,000,000

Discount

0%

Rolling Commitments ($USD)

Status
Funded
Reporting Date

04/30/2022

Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise

$3,487

# of Investors

438

Momentum
Funded
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Year Founded

2020

Industry

Fitness & Wellness

Tech Sector

HealthTech

Distribution Model

B2C

Margin

High

Capital Intensity

Low

Location

Dover, Delaware

Business Type

High Growth

Storybook App, with a valuation of $12 million, is raising funds on Republic. It is an app that helps parents make their kids sleep better with soothing techniques and stories. It is the first app to combine bedtime stories with infant massage techniques and has been the number one parenting app in 90 countries. Storybook App has had over 1.5 million downloads and reported total revenue of $393,000 in 2020. Dani Vega and Francisco Cornejo founded Storybook App in September 2020. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $1,070,000. The campaign proceeds will be used to acquire more market share and grow revenue.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$272,670

$0

COGS

$79,001

$0

Tax

$0

$0

 

 

Net Income

$-841,430

$0

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$253,386

$0

Accounts Receivable

$21,857

$0

Total Assets

$278,191

$0

Short-Term Debt

$112,215

$0

Long-Term Debt

$1,007,306

$0

Total Liabilities

$1,119,521

$0

Financials as of: 02/22/2022
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Founder Profile

Storybook Co-founder Francisco Cornejo on the Importance of Children's Sleep

Sleep is the foundation of a healthy life for adults and children alike. Although sleep problems are sadly common among children, many stem from causes that can easily be solved without medical treatment. For example, kids who missed their parents throughout the day can be restless at night because they prefer quality time over sleep.


Storybook turns bedtime into a bonding experience between parents and children. The app helps parents tell their children stories and provide infant massages. It offers songs, personal profiles, and three language options. We reached out to co-founder and CEO Francisco Cornejo to hear more about how he met his co-founder and was selected for an investment from Jason Calacanis.


Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.


Read Founder Interview

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Add to portfolio
Storybook App on Republic 2022
Platform: Republic
Security Type: SAFE
Valuation: $12,000,000

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