SwingVision
[Closed for Investment] SwingVision is raising funds on Wefunder. The company has developed the technology to track 3D objects in any sport. SwingVision uses its patented technology to assist in generating automated stats and highlights and officiating. The platform has more than 15,000 paying subscribers, 100 D1-D3 college teams, and more than $2.5 million in annual recurring revenue. Swupnil Sahai and Richard Hsu founded SwingVision in June 2015. The current crowdfunding campaign has a minimum target of $250,000 and a maximum target of $1.24 million. The campaign proceeds will be used for product development and marketing.
Investment Overview
Raised: $1,186,828
Deal Terms
Company & Team
Company
- Year Founded
- 2015
- Industry
- Media, Entertainment & Publishing
- Tech Sector
- Distribution Model
- B2C
- Margin
- High
- Capital Intensity
- Low
Financials
- Revenue +129% YoY
- $2,455,089
- Monthly Burn
- $390,000
-
Runway
- 5.1 months
- Gross Margin
- 68%
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Synopsis
SwingVision is a company focused on democratizing the professional sports experience for athletes of all levels. Operating under the name SwingVision, the company has developed a mobile AI platform that generates professional-quality stats, TV-quality highlights, and objective officiating using just a single smartphone. The primary customers of SwingVision include individual athletes, sports enthusiasts, and college sports teams, particularly those in the D1-D3 divisions.
The problem SwingVision addresses is the difficulty and inefficiency in tracking performance metrics and generating video highlights in sports. Traditional methods often require expensive equipment and manual efforts, making it inaccessible for many athletes and teams. Furthermore, officiating in sports can be subjective and prone to human error, leading to disputes and inconsistencies.
SwingVision's solution leverages patented technology to track 3D objects in any sport, providing automated stats, highlights, and officiating. This is achieved through a mobile application that works with a single smartphone, eliminating the need for costly and complex setups. The platform has been adopted by over 15,000 paying subscribers and 100 college teams, generating more than $2.5 million in annual recurring revenue.
In everyday scenarios, consider an amateur tennis player who wants to improve their game. Traditionally, this player would need a coach to manually track their performance, which could be time-consuming and expensive. With SwingVision, the player can simply use their smartphone to capture their gameplay, receiving instant feedback, stats, and highlights. This not only saves time and money but also provides a more objective analysis of their performance. Similarly, college sports teams can use SwingVision to streamline their training processes and ensure fair officiating during games, enhancing both player development and game integrity.
Price
SwingVision is raising funds through a SAFE (Simple Agreement for Future Equity) with a 20% discount. Notably, this round does not have a valuation cap, which can be a double-edged sword for investors. On one hand, the absence of a valuation cap means that investors are betting on the company's future potential without a predefined ceiling. On the other hand, it introduces uncertainty regarding the eventual conversion price, which could be higher than anticipated if the company performs exceptionally well.
The exit potential for startups similar to SwingVision typically hinges on achieving significant market penetration and revenue growth. With an annual recurring revenue of over $2.5 million and a growing subscriber base, SwingVision is positioned in a sector with substantial market demand.
Investors should also consider the potential for dilution in future funding rounds, which can impact the overall return on investment. However, the 20% discount offered in the SAFE provides some protection by ensuring a lower conversion price compared to future investors. This discount is a common feature in early-stage investments, aimed at compensating for the higher risk undertaken by initial investors.
Overall, while the absence of a valuation cap introduces some uncertainty, the 20% discount and the company's current momentum in a growing market present a compelling case for potential investors. The key to realizing substantial returns will be SwingVision's ability to sustain and accelerate its growth, effectively navigate competitive pressures, and capitalize on its technological advantages.
Market
The market for AI-powered video editing software, which SwingVision operates within, is influenced by several key drivers and trends. The increasing demand for video content across various industries, such as sports, entertainment, and e-commerce, is a significant driver. As video content becomes integral to these sectors, the need for efficient and effective video editing solutions grows.
Market trends indicate a shift towards personalized and high-quality video content, which aligns well with SwingVision's offerings. The rise of social media platforms and the popularity of short-form video content further bolster this demand. Additionally, the increasing adoption of cloud computing facilitates easy access to AI-powered video editing tools, making it easier for businesses and individuals to leverage such technologies.
These trends positively impact SwingVision by expanding the potential user base and increasing the relevance of its solutions. However, the competitive nature of the market, with established players like Adobe Sensei and Invideo AI, presents challenges that SwingVision must navigate to maintain and grow its market share.
SwingVision primarily targets a niche within the broader video editing market, focusing on sports applications. This specificity allows the company to offer tailored solutions that address unique needs in sports, such as automated stats, highlights, and officiating. While this niche focus differentiates SwingVision from general video editing tools, it also limits the broader applicability of its products. However, within the sports market, SwingVision's solutions cater to a wide range of users, from individual athletes to collegiate teams.
The addressable market size for video editing software in the US is estimated at $603 million, with a growth rate of 6.2%. This indicates a small market with an ordinary growth rate to tap into, which isn’t playing in favor of the company. Still, given the company's strong revenue growth and expanding customer base, there is significant potential for SwingVision to capture a larger share of this market.
To summarize, the market dynamics for AI-powered video editing software are favorable for SwingVision, driven by increasing demand for video content and advancements in cloud computing. But the company targets a specific niche within the sports industry, therefore it may be difficult for SwingVision to grow in this market without a perfect execution of its marketing strategy.
Team
SwingVision's leadership team is comprised of experienced professionals with strong backgrounds in technology and engineering, which are crucial for the company's success in developing and scaling its AI-powered sports tracking platform.
Swupnil Sahai, Co-Founder and CEO, brings significant expertise in object tracking, having previously led Object Tracking at Tesla Autopilot. Sahai holds a PhD in Statistics from Columbia University and has also served as a Data Science Lecturer at UC Berkeley. His deep understanding of AI and object tracking technology is instrumental in driving SwingVision's product development and innovation.
Richard Hsu, Co-Founder and CTO, has a robust background in engineering, having previously led Engineering at Accompany, which was acquired by Cisco. Hsu holds a Master's degree in Computer Science from Stanford University. His technical expertise and experience in leading engineering teams are vital for ensuring the robustness and scalability of SwingVision's platform.
The broader team at SwingVision includes 21 members, all of whom contribute to various aspects of the company's operations, from software development to marketing and customer support. The team's collective skills and experience are aligned with SwingVision's goals of enhancing its product offerings and expanding its market reach.
Differentiation
SwingVision operates in a competitive landscape with several notable players in the AI-powered video editing space. Key competitors include Adobe Sensei and Invideo AI. Adobe Sensei, a product from Adobe, is well-established and offers a comprehensive suite of AI-driven tools for video editing. Adobe's extensive resources and market presence make it a formidable competitor. Invideo AI, on the other hand, focuses on simplifying video creation with AI, targeting a broader audience that includes marketers, content creators, and businesses.
Compared to these competitors, SwingVision's product is tailored specifically for sports applications, providing automated stats, highlights, and officiating using patented technology. This niche focus allows SwingVision to offer specialized features that are not typically found in more generalized video editing tools. In terms of company size, Adobe is a large, established corporation with a significant market share, while Invideo AI is a growing company with a strong presence in the video creation market. SwingVision, being a smaller and more focused entity, leverages its unique technology to differentiate itself within the sports segment.
Pricing for SwingVision's services is structured around a subscription model, which may differ from competitors like Adobe Sensei, which often offers a mix of subscription and one-time purchase options. Invideo AI also follows a subscription-based pricing model, targeting a wide range of users with different pricing tiers. SwingVision's pricing is likely competitive within its niche, offering value through its specialized features for sports enthusiasts and teams.
SwingVision's primary customer demographics include individual athletes, sports enthusiasts, and college sports teams, particularly those in the D1-D3 divisions. These customers are looking for efficient ways to track performance, generate video highlights, and ensure fair officiating. The platform's user-friendly interface and reliance on a single smartphone make it accessible to a broad audience within the sports community, from amateurs to more serious athletes and teams looking to enhance their training and game analysis.
SwingVision's differentiation is further bolstered by its patented technology, which focuses on 3D object tracking and a unique mounting phone design. These patents provide a competitive edge by protecting the core innovations that underpin the company's product offerings. This technological advantage, combined with a targeted approach to customer needs in the sports segment, sets SwingVision apart from more generalized video editing solutions offered by competitors.
Performance
SwingVision has demonstrated notable growth in its revenue and customer base. The company's annual revenue increased from approximately $1.1 million in the prior fiscal year to $2.5 million in the most recent fiscal year, representing a year-over-year growth rate of 128.5%. This substantial increase underscores the market acceptance and demand for SwingVision's AI-powered sports tracking and analysis platform.
However, the company's financial metrics reveal a high burn rate and limited runway. The most recent monthly burn rate stands at $390k, while the most recent cash on hand is approximately $2 million. This indicates that SwingVision has a runway of just over five months, which could necessitate additional funding in the near term to sustain operations and continue its growth trajectory.
The company's growth can also be seen in its subscriber base, which includes over 15,000 paying subscribers and 100 D1-D3 college teams. This diverse customer base highlights the platform's appeal across various segments of the sports community, from individual athletes to collegiate teams.
Despite the impressive revenue growth, SwingVision reported a net loss of approximately $3 million in the most recent fiscal year, up from a net loss of $1.9 million in the prior fiscal year. This widening loss reflects the company's significant investment in product development and marketing, which are critical for maintaining its competitive edge and expanding its market presence.
SwingVision's strong revenue growth and expanding customer base are positive indicators of its market potential. However, the high burn rate and limited runway pose financial challenges that the company must address to ensure long-term sustainability. Continued focus on revenue generation, cost management, and securing additional funding will be crucial for SwingVision's future performance.
Risk
Investing in SwingVision involves several specific risks that potential investors should carefully consider. One notable concern is the uncapped nature of the SAFE being offered. Without a valuation cap, there is uncertainty around the conversion price when the SAFE eventually converts to equity. This could result in a higher-than-anticipated entry price for early investors if the company's valuation significantly increases.
Another critical risk factor is the company's burn rate. With a monthly burn of approximately $390k and cash reserves of around $2 million, SwingVision has a runway of slightly over five months. This relatively low runway heightens the urgency for SwingVision to either achieve profitability or secure additional funding to sustain operations. Failure to do so could lead to financial distress or unfavorable terms in future funding rounds.
The presence of part-time founders also introduces a risk related to the management and strategic direction of the company. While both co-founders, Swupnil Sahai and Richard Hsu, bring substantial industry experience, their part-time involvement could impact the company's ability to execute its growth strategy effectively. Full-time dedication is often crucial for steering a startup through its critical early stages.
Additionally, the company operates in a slightly competitive landscape with notable players such as AviDemux, Adobe Sensei, and Invideo AI. While SwingVision's patented technology and unique offering give it a competitive edge, the competitive pressures from established and well-funded competitors could pose challenges in gaining market share and scaling the business.
While the company has demonstrated strong growth in its annual recurring revenue, achieving $2.5 million, the high revenue multiple might concern some investors. This valuation metric implies high expectations for future growth, which SwingVision must meet to justify its current valuation and deliver substantial returns to investors.
It's also worth noting that SwingVision's market involves technology that may require continuous innovation to stay ahead. The rapid advancement in AI and video editing technologies means that the company's current solutions could potentially become outdated if not regularly updated and improved. This necessitates a significant ongoing investment in research and development, further straining financial resources.
Lastly, SwingVision's business model relies heavily on recurring revenue from subscriptions. While this model provides a steady income stream, it also means that the company must continually retain and grow its subscriber base. High churn rates or failure to acquire new subscribers could adversely affect revenue stability and growth prospects.
Bullish Outlook
Several key factors contribute to a bullish outlook for SwingVision, particularly in the context of market opportunities and growth potential. The market for AI-powered video editing software is valued at $603 million in the US, with a growth rate of 6.2%. This expanding market provides a significant opportunity for SwingVision to increase its footprint, especially within the sports niche where it already has a strong presence.
SwingVision has demonstrated robust revenue growth, with annual revenue increasing from approximately $1.1 million to $2.5 million year-over-year, marking a 128.5% growth rate. This impressive growth trajectory indicates strong market acceptance and the potential for continued expansion. Additionally, the company's subscription-based revenue model provides a steady income stream, which is a positive indicator of financial health.
The company's unique strengths and competitive advantages are anchored in its patented technology for 3D object tracking and its tailored solutions for sports applications. This specialization differentiates SwingVision from more generalized competitors like Adobe Sensei and Invideo AI. The ability to provide automated stats, highlights, and officiating using just a smartphone appeals directly to athletes and sports teams looking for efficient and cost-effective solutions.
SwingVision's leadership team, led by Co-Founders Swupnil Sahai and Richard Hsu, brings substantial expertise in AI and engineering. Sahai's background in object tracking at Tesla Autopilot and Hsu's experience leading engineering at Accompany (acquired by Cisco) are particularly relevant to the company's goals. Their technical prowess and strategic vision are key drivers of the company's innovative product development.
The customer base of over 15,000 paying subscribers and 100 D1-D3 college teams underscores SwingVision's market traction and customer loyalty. These notable achievements reflect the value that users find in the platform and its potential for scaling within the sports sector.
Emerging trends in AI and video content creation present significant growth drivers for SwingVision. The increasing demand for personalized and high-quality video content, coupled with the rise of social media platforms, aligns well with SwingVision's offerings. Furthermore, advancements in cloud computing make it easier for businesses and individuals to access and utilize AI-powered tools, expanding SwingVision's market reach.
SwingVision's expansion plans and potential entry into new sports markets can further drive growth. The company's technology is adaptable to various sports, providing opportunities to capture new segments and diversify its revenue streams. Continuous product innovations that enhance user experience and add value will also contribute to sustaining the company's competitive edge.
Financially, SwingVision has shown strong revenue growth and has secured substantial funding in prior rounds, totaling nearly $10 million. This financial backing, combined with a clear path to revenue generation through a subscription model, supports a positive financial outlook. While the current burn rate is high, the company's ability to attract and retain a growing number of subscribers indicates a viable path to profitability.
In summary, SwingVision's strong market position, unique technological advantages, and solid leadership team provide a compelling case for its growth potential. The expanding market for AI-powered video editing and the company's targeted approach within the sports niche are significant drivers that could lead to sustained success and positive returns for investors.
Bearish Outlook
Several factors contribute to a bearish outlook for SwingVision, starting with market challenges and competitive pressures. The company operates in a competitive landscape that includes established players such as Adobe Sensei and Invideo AI. These competitors have significant resources and broader market reach, which could limit SwingVision's ability to capture and grow its share of the market.
One specific concern is SwingVision's relatively niche focus on sports applications. While this specialization allows for tailored solutions, it also limits the company's addressable market compared to competitors with more generalized video editing tools. If the broader market trends shift away from sports-specific applications, SwingVision may struggle to adapt and expand its customer base beyond this niche.
Another concern is SwingVision's high burn rate relative to its cash reserves. With a monthly burn of approximately $390k and cash on hand of $2 million, the company has a limited runway of just over five months. Hopefully, the company's current raise can inject cash and extend its runway.
The uncapped nature of the SAFE offering also introduces uncertainty for investors. Without a valuation cap, early investors face the risk of a higher-than-anticipated conversion price if the company's valuation increases significantly. This could potentially diminish the returns for initial investors.
Finally, limited market adoption beyond the sports niche poses a risk. While SwingVision has demonstrated strong traction within its target segment, expanding beyond this niche to achieve broader market penetration may prove challenging. The company's ability to scale and diversify its customer base will be crucial for sustaining long-term growth.
In summary, SwingVision faces significant challenges related to competitive pressures, leadership involvement, financial constraints, and market limitations. These factors collectively contribute to a cautious outlook on the company's growth prospects and investment potential.
Executive Summary
SwingVision is a company focused on democratizing the professional sports experience through its AI-powered mobile platform that generates automated stats, TV-quality highlights, and objective officiating using just a smartphone. The primary customers include individual athletes, sports enthusiasts, and college sports teams, particularly those in the D1-D3 divisions.
The company is raising funds through a SAFE with a 20% discount and no valuation cap. This uncapped nature introduces some uncertainty for investors regarding the eventual conversion price. The company's annual recurring revenue is over $2.5 million, indicating strong market acceptance. However, achieving a 10X return will require significant revenue growth and market expansion.
The market for AI-powered video editing software is valued at $603 million in the US, with a growth rate of 6.2%. Key drivers include the increasing demand for video content and the rise of social media and cloud computing. SwingVision targets a niche within this market, focusing on sports applications, which sets it apart from more generalized competitors like Adobe Sensei and Invideo AI.
SwingVision has demonstrated impressive revenue growth, with a year-over-year increase of 128.5%, reaching $2.5 million. However, the company has a high monthly burn rate of $390k and cash reserves of $2 million, indicating a runway of just over five months. This necessitates additional funding to sustain operations and continue growth.
The company's differentiation lies in its patented technology for 3D object tracking and its focus on sports-specific solutions. This niche targeting allows it to offer specialized features not typically found in broader video editing tools. The primary customer demographics include individual athletes and college sports teams.
The leadership team comprises experienced professionals with strong backgrounds in technology and engineering. Co-founders Swupnil Sahai and Richard Hsu bring relevant expertise from their previous roles at Tesla Autopilot and Accompany, respectively. While the technical capabilities are robust, additional expertise in strategic partnerships and business development could benefit the company's growth trajectory.
Investing in SwingVision involves specific risks, including the uncapped SAFE, high burn rate, and part-time involvement of founders. The competitive landscape and the need for continuous innovation also present challenges.
On the bullish side, SwingVision's strong revenue growth, expanding customer base, and niche focus in a growing market are positive indicators. The company's patented technology and tailored solutions for sports applications provide a competitive edge.
Conversely, the bearish outlook highlights the financial challenges posed by the high burn rate and limited runway. The part-time involvement of founders and the competitive pressures from established players are also concerns.
In conclusion, SwingVision presents a balanced investment opportunity with both promising growth potential and notable risks. The company's ability to secure additional funding, maintain its competitive edge, and expand its market presence will be crucial in determining its long-term success.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $9,767,210
- VC Backed?
- Yes
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
07/12/2024 | Wefunder | - | $1,186,828 | SAFE | Funded | RegCF |