Swoon City Music is a record label and music publishing company who’s founding team has been in the music industry for over 30 years of combined experience. Swoon City owns all of their song compositions and master recording rights, and their music is distributed by Caroline, a division of Capitol Music Group (Universal). They believe in “quality over quantity,” meaning they focus their resources on each of their artists, so that each possibility and opportunity for those artists is pursued. Rather than the current industry, where artists are picked up and dropped quickly, Swoon City truly supports their artists. So far, the have brought the world the noteworthy artists Blond Ambition and Zuli. Blond Ambition has 2 million lifetime streams and Zuli has 1.5 million lifetime streams.