Trebel Music

Growth Stage

Trebel is the only free music download app with offline listening

Analytics

Raised to Date: Raised: $982,044

Aggregate Commitments $

Platform

Dalmore Group

Start Date

03/31/2021

Close Date

06/28/2022

Min. Goal

$1,000

Max. Goal

$50,000,000

Min. Investment

$1,000

Security Type

Equity - Common

Funding Type

RegA+

Series

Series A

Price Per Share

$1.00

Pre-Money Valuation

$150,000,000

Rolling Commitments $

Status
Funded
Reporting Date

07/03/2022

Days Remaining
Funded
% of Min. Goal

98,204%

% of Max. Goal

2%

Likelihood of Max
Funded
Avg. Daily Raise

$2,163

Momentum
Funded
Create a free account today to gain access to KingsCrowd analytics.
Location

Santa Monica, California

Industry

Media, Entertainment & Publishing

Tech Sector

MediaTech

Distribution Model

B2B

Margin

High

Capital Intensity

Low

Business Type

Growth

Trebel Music, with a pre-money valuation of $150 million, is raising funds independently through Reg A+ crowdfunding. The platform offers on-demand music to its users for free. The company is creating an entirely new music market with its brand-sponsored premium business model. Gary Mekikian, Corey Jones, and Luis Soto Durazo founded Trebel Music in 2014. The proceeds of the current crowdfunding raise, with no minimum target and a maximum target of $50,000,000, will be used towards promotion and marketing, operations, content and royalties, and research and development. Trebel Music established its proof of concept in 2019 and established the capability to scale and partner with big brands in 2020.

Balance Sheet

Cash and Cash Equivalents

$574,659

Investment Securities

$300,140

Accounts and Notes Receivable

$307,204

Property, Plant and Equipment (PP&E)

$7,349

Total Assets

$1,384,197

Accounts Payable & Accrued Liabilities

$750,205

Long Term Debt

$47,900

Total Liabilities

$7,467,247

Total Stockholders' Equity

$-13,225,334

Total Liabilities and Equity

$1,384,197

Statement of Comprehensive Income Information

Total Revenues

$684,049

Costs & Expenses Applicable to Rev

$889,510

Depreciation and Amortization

$0

Net Income

$-2,149,679

Earnings Per Share - Basic

$-0.36

Earnings Per Share - Diluted

$-0.36

Auditor: dbbmckennon
Financials as of: 03/31/2021
Create a free account today to gain access to KingsCrowd analytics.

Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Trebel Music 06/28/2022 Dalmore Group $150,000,000 $982,044 Equity - Common Funded RegA+
Trebel Music 04/30/2018 Wefunder $15,000,000 $173,699 SAFE Funded RegCF
Create a free account today to gain access to KingsCrowd analytics.

Upgrade to gain access

Pay Monthly
Annually (Save 17%)

Edge

$12.42 /month
billed annually
Free portfolio tracking and KingsCrowd's quantitative ratings on all raises.
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings (excluding risk)
Advanced company search ( with ratings)
Markets page filters and historical industry data
Get Edge Annual

Edge Pro

$41.58 /month
billed annually
Full site access including KingsCrowd's qualitative analyst reports.
Plan Includes:
Everything in Edge, plus
Full access to detailed Analyst Reports (e.g. Top Deal, Deal to Watch, Neutral, and Underweight)
Search and filter based on Analyst Reports
In-depth risk ratings for every raise
Get Edge Pro Annual
Already a member? Log in here.

Ratings KingsCrowd Startup Rating Methodology Article

Analyst Report Analyst Report Methodology Article

Synopsis

More than 90% of the US population spends time listening to music. And while the internet has made music more accessible than ever, it has also given rise to music piracy. Spotify, Pandora, Apple Music and other streaming services have emerged as a means of moving music fans from illegal downloads and torrent sites to more legitimate platforms. But music piracy still hasn’t gone away. And a massive number of listeners — nearly 90% of the world’s 3.5 billion smartphone users — don’t want to pay for music.

Trebel Music has created a solution that enables free streaming while compensating artists. The company has built an app that allows users to listen to music for free and even listen offline and while on other apps. To monetize the service, Trebel partners with brands that pay a fee to air an advertisement while Trebel users download a song. So rather than being interrupted by ads in between songs, users preview an advertisement only when music is in the download process.

In order to further cushion its business model, Trebel Music launched another feature called Trebel Max. This allows a brand to “take over” the advertisements of a selected group of listeners by targeting specific songs or bands. From there, the company gets exclusive access to those listeners and the opportunity to collect their data. 

Trebel Music’s current raise has been rated a Neutral Deal by the KingsCrowd investment team.

Price

Trebel Music is raising at a pre-money valuation of $150 million. Trebel generated around $684,000 in revenue in 2020. That makes for a revenue multiple far above the 2 to 4 times average for companies in the media and entertainment industry. Overall, the company is somewhat overvalued at this stage.

Market

According to one source, the online music streaming market was worth $12.8 billion in 2019. It is expected to grow at a rate of 9.8% per year to reach $24.7 billion by 2027. A second source estimated the market to be worth $20.9 billion in 2019, with a 17.8% annualized growth rate taking it to $77.5 billion by 2027. This is not a small market, but it is not particularly massive either. It is also full of huge, well-funded incumbents like Spotify, Apple Music, and Pandora. However, the overall growth rate is impressive across sources.

Team

The first of Trebel Music’s co-founders is CEO Gary Mekikian. Mekikian also serves as the CEO of Silicon Valley Technologies, a startup incubator that invests in the entertainment, medical device, and technology industries. Before that, he worked at the Stanford Graduate School of Business in its case writing office. He was a member of two investment groups: the Tech Coast Angels (from 2011 to 2013) and the Pasadena Angels (from 2012 to 2015). He founded and worked as the CEO at GATeIC Integrated Circuits — a business focused on automating the design of low-power digital circuits — for eight years. Before that, he was a partner at OPES Financial Solutions, a microfinance company. Most notably, he co-founded and served as CEO of Inquira, which was eventually acquired by Oracle. Before that, he founded International Integration, a pioneer in automated porting of mainframe-based software that was acquired by Razorfish. 

Corey Jones is Trebel Music’s second co-founder and its head of music. He is also a music contributor for The Inertia, a media and content company. Previously, he worked in the private equity industry for Century Park Capital Partners and the mergers and acquisitions department of Edgeview Partners. 

The final co-founder of Trebel Music is Luis Soto Durazo. Previously, Durazo was a vice president of digital and over-the-top media at Televisa, and before that, he served as a digital director for Grupo Reforma.

Collectively, these three founders have very complementary skill sets and bring plenty of industry and entrepreneurial expertise to the table. Mekikian has two exits that clearly prove his business acumen and ability to lead. Very little information is given about key team members outside of the founding team, though 45 employees are listed on LinkedIn, including developers and growth team members.

Differentiators

Music apps and services are a dime a dozen. However, most of the popular music streaming services use paid subscriptions, while Trebel Music’s app allows users to listen for free. The companies that are most similar to Trebel Music are YouTube, Spotify, and Pandora. Each of these allow free listening in exchange for playing ads, but each one has its own major restrictions. YouTube offers music videos and podcasting, but listening is not uninterrupted and off-screen functionality requires a fee. Spotify and Pandora offer offline listening, but only through a paid subscription. Therefore, while there are plenty of other platforms out there, Trebel Music’s freemium business model sets it apart from the competition.

Performance

Trebel Music boasts impressive revenue growth over the past few years. Revenue in 2018 came out to $962,793, which roughly doubled to $1.9 million in 2019. In the first six months of 2020, the company generated revenue of $684,049. Today, management says that the company has an annualized run rate exceeding $4 million. 

Trebel Music generated a net loss of $3.4 million in 2018, however, and that loss grew to $3.8 million in 2019. Its cash outflows totaled $2.5 million in 2018 and $3.1 million in 2019. In the first six months of 2020, the company generated cash outflows of just under $1 million and its net loss increased slightly from $2 million to $2.1 million. 

Outside of its financial performance, Trebel’s user adoption metrics are promising. Trebel grew to more than 3 million users in less than 20 months. The company currently has 3.5 million monthly active users with hundreds of millions of downloaded songs. Though the company is currently targeting the US and Mexico, management has plans to expand into Brazil, Columbia, and other attractive markets. The company has also managed to strike up deals with Universal Music Group, Sony Music Entertainment, and Warner Music Group. It also boasts a partnership with Televisa, a Mexican media company that owns a 5% stake in the enterprise.

Bearish Outlook

Trebel Music is facing some challenges. While the company is experiencing rapid growth, it has significant net losses and net outflows. The business is also in a highly competitive space and is significantly overvalued. In order to compete, management needs to ramp up marketing in order to lure users away from large incumbents such as Spotify and Apple Music. Establishing this social proof will be no easy feat.

Bullish Outlook

The Trebel Music management team has a significant amount of both industry and entrepreneurial expertise. Founder Gary Mekikian has not one, but two acquisitions under his belt. The market opportunity, while not significantly large, is growing at a nice clip with most conservative growth rates hovering around 10%. The company has achieved tremendous user and revenue growth since its launch, and its partnerships could provide fuel for it to grow even more rapidly. Finally, the company is significantly differentiated in its business model, which allows users to listen for free and offline while still compensating artists appropriately.

Executive Summary

Trebel Music offers free on-demand music to its users. Advertisers partner with Trebel to play ads during the music download process and can even target specific users based on their listening preferences. 

Trebel is operating in a highly competitive space against well-established companies like Spotify and YouTube. It’s suffered heavy financial losses so far. And Trebel’s $150 million pre-money valuation makes the company significantly overvalued. 

But Trebel Music also offers a free product that could stand out among its competition. The founders have complementary skill sets and boast not one, but two exits. Even more encouragingly, the team has managed to attract millions of users and establish important partnerships. Overall, the company has been rated a Neutral prospect at this time.

For questions regarding the KingsCrowd staff pick or ratings for this company, please reach out to support@kingscrowd.com

Analysis written by Daniel Jones.

Create your first portfolio

Create your very own investment portfolio on KingsCrowd.

Now you can track all of your startup investments in one place utilizing our state-of-the-art portfolio tracker tools. To begin, create your first portfolio below.

Add to portfolio
Trebel Music on Issuance 2021
$
Platform: Dalmore Group
Security Type: Equity - Common
Valuation: $150,000,000
Invest in a different round for this company? Use my investment date to determine which raise I invested in.

Follow company

Follow Trebel Music on Issuance 2021
View on Dalmore Group (Closed)
Bullish / Bearish
You're Bullish on Trebel Music on Issuance 2021

Thank you for your vote on Trebel Music on Issuance 2021

Bullish / Bearish
You're Bearish on Trebel Music on Issuance 2021

Thank you for your vote on Trebel Music on Issuance 2021