Upright
About this raise: Upright, with a $5 million valuation cap, is raising crowdfunding on Republic. The company makes and sells instant oat milk that is ready to use just by adding water. The Upright oat milk is high-protein, allergen-free, creamy, and is available in three delicious flavors. Betty Tang and Thu Ra founded Upright in April 2019. The proceeds of the current crowdfunding round, with a minimum raise of $25,000 and a maximum raise of $1,070,000, will target the launch of commercial production and begin the next stage of growth. Upright estimates the earning to be around $12 per unit, with gross margins of 60%. The company has a projected ARR of $44 million by the end of 2024.
Investment Overview
Invested : $438,337
Deal Terms
Total Commitments ($USD)
- Platform
- Republic
- Start Date
- 04/09/2021
- Close Date
- 01/31/2022
$25,000
$1,070,000
$100
SAFE
Pre-Seed
RegCF
$5,000,000
20%
Company & Team
Company
- Year Founded
- 2019
- Industry
- Food, Beverage, & Restaurants
- Tech Sector
- Distribution Model
- B2B/B2C
- Margin
- High
- Capital Intensity
- High
Upgrade to gain access
-
$12.50 /month
billed annually - Free portfolio tracking, data-driven ratings, AI analysis and reports
- Plan Includes:
- Everything in Free, plus
- Company specific
Kingscrowd ratings and analyst reports
- Deal explorer and side-by-side comparison
- Startup exit and failure tracking
- Startup market filters and historical industry data
- Advanced company search ( with ratings)
- Get Edge Annual
Edge
Ratings 
Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $56,000
- VC Backed?
- Yes
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 01/31/2022 | Republic | $5,000,000 | $438,337 | SAFE | Funded | RegCF |