Upside

Upside

Open  for investment

About this raise

Upside, with a valuation of $45 million, is raising funds on Republic. The company has developed a fantasy sports and betting platform that is owned by the people and operated for social good. Upside works on a player-ownership model and enables the players or users to own the House. The app allows players to earn equity for gameplay and referral and works on a patented NCAA bracket product that lets users change picks in real-time. Tom McAuley, Mark Brenner, Sam Williams, and Tom Alexander founded Upside in March 2021. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing, debt repayment, general working capital, asset purchases, and charitable donations.

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Investment Overview

Committed this round:
$110,053 - RegCF
$727,053 - Total

Deal Terms

Total Commitments

Platform
Republic
Start Date
08/21/2024
Close Date
03/01/2025
Min. Goal
$50,000
Max Goal
$617,000
Min. Investment

$300

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF / RegD 506(c)    Open SEC Filing

Valuation Cap

$44,999,997

Discount

20%

Company & Team

Company

Year Founded
2021
Industry
Media, Entertainment & Publishing
Tech Sector
GamingTech
Distribution Model
B2C
Margin
High
Capital Intensity
Low
Location
Miami, Florida
Business Type
High Growth
Company Website
Visit Website

Team

Employees
4
Prior Founder Exits?
Yes
Founder Name
Tom McAuley
Title
CEO
Founder Name
Mark Brenner
Title
Strategic Advisor
Founder Name
Sam Williams
Title
COO
Founder Name
Tom Alexander
Title
CMO

Financials

as of July 31, 2024
 Revenue
$0
 Monthly Burn
$185,937
 Runway
0 months

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$0

$0

COGS

$0

$0

Tax

$450

$758

 

 

Net Income

$-695,098

$-275,985

Summary Balance Sheet

FY 2023 FY 2022

Cash

$0

$0

Accounts Receivable

$0

$0

Total Assets

$581,637

$222,472

Short-Term Debt

$809,564

$115,307

Long-Term Debt

$50,000

$385,000

Total Liabilities

$859,564

$500,307

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Synopsis

Upside, operating under the legal name Vision Sports Ventures, Pbc, is a company focused on the media, entertainment, and publishing industry. The company has developed a fantasy sports and betting platform that is owned by its users, referred to as "players." This player-ownership model allows users to earn equity through gameplay, referrals, and advisory roles. The platform features daily fantasy sports, bracketology, and a sportsbook, all accessible through a mobile app. Upside's primary customers are sports enthusiasts and bettors looking for an engaging and socially beneficial way to participate in fantasy sports and betting.

The problem Upside addresses is the traditional structure of sports betting and fantasy sports platforms, where the "House" or the platform operator retains all the profits, and users have no ownership or stake in the platform. This model often leaves players feeling disconnected and without any long-term benefits from their participation.

Upside's solution is a player-ownership model that enables users to become shareholders in the platform. Through this model, players can earn equity by participating in games, referring new users, and providing advisory input. The platform also offers a patented NCAA bracket product that allows users to change their picks in real-time, enhancing the gameplay experience. This approach aims to create a more inclusive and rewarding environment for users.

In everyday scenarios, sports enthusiasts often engage in fantasy sports and betting as a way to enhance their enjoyment of sports events. However, the traditional platforms offer limited rewards and no ownership stakes, making the experience purely transactional. Upside addresses this by allowing users to earn equity in the platform, providing a sense of ownership and long-term benefits. For example, a user who frequently participates in fantasy sports on Upside can accumulate equity over time, turning their engagement into a potential financial asset. This model not only enhances user engagement but also fosters a community-driven approach to sports betting and fantasy sports.

Next Section: Price

Price

Upside is raising funds through a Simple Agreement for Future Equity (SAFE) with a valuation cap of approximately $45 million. The SAFE includes a 20% discount, which allows early investors to convert their investment into equity at a 20% discount to the price per share in the next priced round.

For investors to achieve a 10X return on their investment, Upside would need to reach a valuation of approximately $450 million at the time of exit. This kind of return is typically sought in startup investments to compensate for the high risk involved. To reach this valuation, Upside would likely need to demonstrate substantial user growth, significant revenue generation, and possibly expansion into new markets or product offerings.

In the media, entertainment, and publishing industries, exit potential is often evaluated through revenue multiples. For instance, if Upside achieves a revenue of $90 million, a 5.0x revenue multiple would result in a $450 million valuation. This scenario underscores the importance of Upside's ability to scale its user base and monetize its platform effectively through transactional and licensing revenue models.

Given the competitive landscape with established players like ESPN BET App, FanDuel App, and BetMGM Casino, Upside's success will hinge on its ability to differentiate itself and capture a significant share of the market. The player-ownership model and the focus on social good provide unique selling propositions, but execution and market penetration will be critical factors in achieving the desired exit valuation.

Next Section: Market

Market

The U.S. sports betting market, which Upside targets, is substantial, with an estimated addressable market size of approximately $14 billion. This market is also growing at a healthy rate of 10.4% annually. Several key market drivers and trends are influencing this growth, which can have both positive and negative impacts on Upside's potential expansion.

One of the primary market drivers is the increasing internet penetration and the rise in mobile phone usage among users. As of 2022, internet penetration in the U.S. reached 92% of the total population. This widespread internet access, combined with the growing adoption of smartphones and 5G technology, facilitates easy access to online sports betting platforms, thereby expanding the potential user base for Upside.

Cultural and legalization approvals are also significant factors. The gradual legalization of sports betting across various states in the U.S. has opened up new markets, providing growth opportunities for companies like Upside. Celebrity endorsements and corporate sponsorships further enhance market visibility and acceptance, contributing to user acquisition and engagement. For instance, Upside's endorsement partnerships with Floyd Mayweather and Paul Pierce can attract their fan bases to the platform.

However, the market is highly competitive, with established players such as ESPN BET App, FanDuel App, BetMGM Casino, and Caesars Palace Online Casino already holding significant market share. These incumbents have well-established brand recognition, large user bases, and extensive marketing budgets, which can make it challenging for new entrants like Upside to gain a foothold.

Technological advancements in the digital space are also shaping the market. Modern smartphones support augmented reality (AR), machine learning (ML), and artificial intelligence (AI), enabling developers to create more immersive and interactive gambling applications. For example, virtual reality (VR) in gambling offers a more realistic experience. Upside’s ability to leverage such technologies could enhance the user experience and provide a competitive edge.

In terms of market targeting, Upside's platform appeals to a specific niche within the broader sports betting market. The company’s player-ownership model and focus on social good differentiate it from traditional sports betting platforms. This niche approach targets sports enthusiasts who are looking for a more engaging and socially responsible way to participate in sports betting. Additionally, the patented NCAA bracket product, which allows users to change picks in real-time, offers a unique feature that could attract a dedicated subset of users interested in bracketology.

Overall, the U.S. sports betting market presents significant opportunities for growth, driven by increasing internet and mobile usage, legalization trends, and technological advancements. Upside’s ability to navigate the competitive landscape and capitalize on these market drivers will be crucial for its success.

Next Section: Team

Team

Upside is led by a team with diverse backgrounds and relevant experience in sports, entrepreneurship, and marketing, which positions the company well to achieve its goals in the competitive sports betting and fantasy sports market.

Tom McAuley, the CEO, has a strong background in entrepreneurship and finance, holding a Bachelor's Degree in Entrepreneurship & Finance from Suffolk University. McAuley is responsible for the company's business plan and securing the necessary resources to execute it. His experience in leading startups and securing funding is crucial for Upside's growth and development.

Sam Williams, the COO, brings expertise in sports administration, with a BA in Sports Administration from Central Michigan University. Williams' previous role as an Executive Personal Development Coach involved tailoring programs to help clients unlock their potential. His operational oversight ensures that Upside's day-to-day activities align with its strategic objectives.

Tom Alexander, the CMO, has extensive experience in marketing, having previously served as Chief Marketing Officer at Radius Care Inc. Alexander's role involves overseeing and implementing all company strategies related to marketing. His experience in launching beta products and managing branding, media, and content production is directly relevant to Upside's need to attract and retain users.

Mark Brenner, a Strategic Advisor, has over 30 years of experience in business development and strategic planning. Brenner has been involved in over 75 M&A and funding transactions, bringing valuable insights into fundraising, partnerships, and deal negotiations. His advisory role supports the executive team in making informed strategic decisions.

The skills and experience of Upside's team members align well with the company's goals of creating a player-owned fantasy sports and betting platform. McAuley's entrepreneurial and financial expertise is essential for securing funding and driving business growth. Williams' background in sports administration and coaching aligns with the operational needs of a sports-focused platform. Alexander's marketing acumen is critical for user acquisition and engagement, while Brenner's strategic insights support long-term planning and partnerships.

However, there are some gaps in the team that could be critical for achieving the company's future milestones. For instance, the team could benefit from additional expertise in technology development to enhance the platform's features and user experience. Additionally, having a dedicated CFO could help in managing the company's financial health and planning for sustainable growth.

Next Section: Differentiation

Differentiation

Upside operates in a competitive landscape with notable industry players such as FanDuel, DraftKings, and BetMGM. These competitors have established significant market presence, extensive user bases, and substantial marketing budgets, which pose challenges for Upside in terms of market penetration and user acquisition.

FanDuel, one of the largest players in the sports betting and fantasy sports market, offers a comprehensive platform with a wide range of betting options, including daily fantasy sports, sportsbook, and casino games. The company benefits from strong brand recognition and a large user base, which provides it with a competitive advantage. FanDuel’s product quality is high, with a user-friendly interface, extensive features, and seamless integration across various sports and events. Pricing on FanDuel is competitive, with various promotions and bonuses to attract and retain users.

DraftKings, another major competitor, similarly offers a broad array of sports betting and fantasy sports options. DraftKings is known for its robust platform, high-quality user experience, and extensive marketing efforts. The company has also expanded into other areas such as NFT marketplaces and media partnerships, which further solidify its market position. DraftKings’ pricing strategy includes various incentives, such as deposit bonuses and free plays, to encourage user engagement and loyalty.

BetMGM, a prominent player in the sports betting and online casino market, provides a wide range of betting options, including sports betting, poker, and casino games. BetMGM benefits from its association with MGM Resorts, leveraging the brand’s reputation and resources to enhance its market presence. The platform is known for its high-quality user experience, competitive pricing, and extensive promotional offers.

In comparison, Upside differentiates itself through its unique player-ownership model and focus on social good. Unlike traditional platforms where the operator retains all profits, Upside allows users to earn equity through gameplay, referrals, and advisory roles, creating a more inclusive and rewarding environment. Additionally, Upside’s patented NCAA bracket product, which enables users to change picks in real-time, offers a distinctive feature that sets it apart from competitors.

The primary customer demographics for Upside include sports enthusiasts and bettors who are looking for an engaging and socially responsible way to participate in fantasy sports and betting. These users are likely to be tech-savvy, with a keen interest in sports and a preference for platforms that offer unique value propositions and community-driven models. The demographic may also include younger users who are attracted to the idea of earning equity and being part of a socially beneficial initiative.

Overall, Upside’s differentiation lies in its player-ownership model and its focus on social good, which provide unique selling points in a competitive market. However, the company faces significant challenges in terms of market penetration and user acquisition, given the strong presence of established competitors like FanDuel, DraftKings, and BetMGM.

Next Section: Performance

Performance

Upside's performance metrics indicate a company in the early stages of development, with several key indicators reflecting its current financial health and growth trajectory. The most recent cash on hand is reported at $702, while the most recent monthly burn rate stands at approximately $185k. This burn rate suggests a very limited financial runway, necessitating careful financial management and potentially additional funding to sustain operations and continue product development.

Upside has yet to generate revenue, which is a critical factor for assessing its financial performance. The absence of revenue means that the company is currently reliant on external funding to cover its operational costs. This reliance on external capital emphasizes the importance of securing additional funding rounds to ensure continued growth and development.

The company has reported some traction in terms of user engagement and partnerships. Upside has launched its platform in a private beta, with over 40,000 players participating. The average active user spent 4.5 hours on the app during March, indicating a high level of engagement among early users. Additionally, the company has secured sponsorships from notable brands such as Reese's, 5-Hour Energy, and Papa John's, which can help increase brand visibility and attract more users.

Upside has also made strategic moves to strengthen its product offering by acquiring the assets of Real-Time Brackets and Daily Number (DN). These acquisitions bring additional proprietary gameplay elements to the platform, which could enhance user experience and differentiation from competitors. The company has raised $1.4 million in seed capital to support these initiatives and launched a real-money beta in 27 states, further expanding its market presence.

Despite these positive indicators, the company's financial metrics highlight significant challenges. The most recent fiscal year ended with a net income of -$695k, reflecting substantial operational losses. The total assets at the end of the most recent fiscal year were $581k, while short-term debt stood at $810k, indicating a high level of financial leverage relative to the company's asset base.

Overall, Upside's performance to date shows promising user engagement and strategic partnerships. However, the company faces significant challenges in monetizing its platform, managing its financial runway, and achieving sustainable growth. The ability to convert user engagement into revenue and secure additional funding will be critical factors in assessing the company's long-term viability and success.

Next Section: Risk

Risk

Investing in Upside presents several specific risks that investors should carefully consider. One of the key risks is the company's pre-revenue stage. As Upside has yet to generate revenue, there is inherent uncertainty regarding its ability to monetize its platform effectively. The company's primary revenue model is transactional, with a secondary licensing model. The effectiveness and scalability of these models remain unproven at this stage.

Another significant risk is the competitive landscape. The market for sports betting and fantasy sports platforms is highly competitive, with established players such as ESPN BET App, FanDuel App, and BetMGM Casino dominating the space. Breaking through this competition and capturing market share will be challenging for Upside, especially without substantial differentiation and unique value propositions that resonate with the target audience.

Upside's financial runway is another area of concern. The company's most recent cash on hand is $702, with a monthly burn rate of approximately $185k. This indicates a very limited runway, necessitating additional funding to sustain operations and continue product development. A short runway can lead to an urgent need for future funding rounds, potentially resulting in unfavorable terms for early investors.

The company also operates as a two-sided marketplace, which inherently involves complexities and risks. Building and scaling such platforms require significant capital and strategic execution. Achieving a balance between content supply and user demand is essential, and failure in either aspect could hinder the platform's growth and market acceptance.

Additionally, the competitive landscape for sports betting platforms includes stringent regulatory and safety requirements. Ensuring compliance with regulations and maintaining high safety standards can be resource-intensive. Any lapses in this area could result in reputational damage or legal issues, further impacting the company’s growth prospects.

Moreover, Upside's team includes part-time founders, which can be a potential risk factor. Part-time involvement could limit the founders' ability to fully dedicate their efforts to drive the company's growth, potentially affecting strategic decisions and overall execution.

Given these specific risks, potential investors should carefully evaluate Upside's business model, competitive positioning, financial health, and regulatory environment. The company's ability to navigate these challenges will be crucial in determining its long-term viability and success.

Next Section: Bullish Outlook

Bullish Outlook

A bullish outlook on Upside highlights several key factors that point to the company's potential for significant growth and success. One of the primary positive factors is the substantial market opportunity. The U.S. sports betting market is valued at approximately $14 billion and is growing at an annual rate of 10.4%. This expanding market provides a broad base for Upside to capture new users and generate revenue.

Upside's unique player-ownership model offers a compelling competitive advantage. Unlike traditional sports betting platforms where users do not share in the profits, Upside allows users to earn equity through gameplay, referrals, and advisory roles. This inclusive approach can attract sports enthusiasts looking for more meaningful engagement and long-term benefits from their participation. Additionally, the patented NCAA bracket product, allowing real-time pick changes, adds a distinctive feature that sets the platform apart from its competitors.

The team leading Upside brings relevant experience and strategic vision to the table. Tom McAuley's background in entrepreneurship and finance, Sam Williams' expertise in sports administration, Tom Alexander's marketing acumen, and Mark Brenner's strategic advisory experience align well with the company's objectives. This strong leadership team is well-positioned to navigate the complexities of the sports betting market and drive the company's growth.

Upside has also secured notable partnerships and endorsements, including sponsorships from Reese's, 5-Hour Energy, and Papa John's, as well as endorsement partnerships with Floyd Mayweather and Paul Pierce. These partnerships enhance the brand's visibility and can attract a broader user base. The company has also raised $1.4 million in seed capital, demonstrating investor confidence and providing financial resources to support its growth initiatives.

Several growth drivers could lead to significant expansion for Upside. The increasing internet penetration and smartphone usage, coupled with the rollout of 5G technology, facilitate easy access to online sports betting platforms. The ongoing legalization of sports betting across various states in the U.S. further expands the market, providing new opportunities for user acquisition. Upside's focus on leveraging emerging technologies such as augmented reality, machine learning, and artificial intelligence can enhance the platform's user experience and competitiveness.

From a financial health perspective, Upside's strong user engagement metrics are promising. The platform has attracted over 40,000 players in its private beta, with high levels of user activity. Although the company is currently pre-revenue, the secured seed capital provides a financial cushion to support ongoing operations and product development. The favorable investment terms, including a valuation cap of approximately $45 million and a 20% discount, offer potential upside for early investors compared to industry benchmarks.

Overall, several factors contribute to a bullish outlook on Upside. The substantial market opportunity, unique player-ownership model, strong leadership team, notable partnerships, and favorable investment terms position the company well for growth. The ability to capitalize on emerging trends and technologies, expand into new markets, and leverage its unique strengths could drive significant value creation for investors.

Next Section: Bearish Outlook

Bearish Outlook

A bearish outlook on Upside highlights several key factors that could negatively impact the company's growth and financial health. The highly competitive landscape presents significant market challenges. Established platforms like FanDuel, DraftKings, and BetMGM dominate the sports betting and fantasy sports market. These incumbents have vast resources, extensive user bases, and strong brand recognition, which could overshadow Upside's unique player-ownership model despite its potential appeal.

Additionally, Upside's pre-revenue status and limited financial runway are significant concerns. The company has only $702 in cash on hand and a monthly burn rate of approximately $185k, indicating a very short runway. This financial precariousness necessitates additional funding rounds, which could result in unfavorable investment terms and potential dilution for early investors. The need for continuous funding raises questions about the company's financial sustainability and its ability to achieve long-term growth.

The company's reliance on user engagement and acquisition is another potential weakness. While Upside has reported high levels of user activity in its private beta, sustaining and scaling this engagement in a crowded market will be challenging. Competing platforms offer lucrative incentives and have established user loyalty, making it difficult for Upside to attract and retain users without significant marketing and promotional efforts.

Technological and regulatory hurdles also present growth inhibitors. Ensuring compliance with state-specific sports betting regulations is resource-intensive and can limit market expansion. Any lapses in regulatory compliance could result in legal issues and reputational damage, further hindering growth prospects. Additionally, the company's technological capabilities need to keep pace with advancements in the digital space, such as augmented reality and artificial intelligence, to remain competitive.

Concerns about the team and leadership also contribute to a bearish outlook. While the team has relevant experience, the presence of part-time founders could limit their ability to fully dedicate their efforts to the company's growth. This could affect strategic decision-making and overall execution. Moreover, the team lacks a dedicated CFO, which could be critical for managing the company's financial health and planning for sustainable growth.

From a financial perspective, the company's metrics indicate significant challenges. Upside's most recent fiscal year ended with a net income of -$695k, reflecting substantial operational losses. The high level of financial leverage, with short-term debt standing at $810k, further exacerbates concerns about the company's financial stability.

Overall, several factors contribute to a bearish outlook on Upside. The competitive market, financial constraints, regulatory hurdles, and potential gaps in the team underscore the need for cautious consideration by potential investors. The company's ability to navigate these challenges and secure sustainable growth remains uncertain, making it a high-risk investment opportunity.

Next Section: Executive Summary

Executive Summary

Upside, operating under the legal name Vision Sports Ventures, Pbc, is a player-owned fantasy sports and betting platform. The company targets sports enthusiasts and bettors who seek a more engaging and socially responsible way to participate in these activities. The platform allows users to earn equity through gameplay, referrals, and advisory roles, distinguishing itself from traditional sports betting platforms.

Upside is raising funds through a Simple Agreement for Future Equity (SAFE) with a valuation cap of approximately $45 million and a 20% discount. For investors to achieve a 10X return, the company would need to reach a valuation of around $450 million. This would likely require significant user growth, revenue generation, and market expansion.

The U.S. sports betting market, valued at approximately $14 billion and growing at a rate of 10.4% annually, presents substantial opportunities. Key market drivers include increasing internet and mobile usage, cultural and legalization approvals, and technological advancements. However, the market is highly competitive, with established players like FanDuel, DraftKings, and BetMGM holding significant market share.

Upside has demonstrated promising user engagement, with over 40,000 players participating in its private beta and high levels of user activity. The company has secured sponsorships from notable brands and has raised $1.4 million in seed capital. However, Upside is still pre-revenue, with a limited financial runway indicated by its most recent cash on hand of $702 and a monthly burn rate of approximately $185k.

Upside differentiates itself through its player-ownership model and focus on social good. This approach targets a specific niche within the broader sports betting market, appealing to users who value community-driven models and unique gameplay features like the patented NCAA bracket product. However, the company faces significant challenges in market penetration and user acquisition due to the presence of well-established competitors.

The team comprises key members with relevant experience in entrepreneurship, sports administration, and marketing. Tom McAuley (CEO), Sam Williams (COO), Tom Alexander (CMO), and Mark Brenner (Strategic Advisor) bring diverse skills that align with Upside's goals. However, there are gaps in technology development and financial management that could hinder the company's future milestones.

Investing in Upside presents several specific risks, including its pre-revenue status, highly competitive market, limited financial runway, and the complexities of operating a two-sided marketplace. The company's reliance on additional funding rounds and the regulatory environment for sports betting also pose challenges.

On the bullish side, Upside benefits from a growing market, a unique player-ownership model, strong user engagement, and a team with relevant experience. These factors provide a foundation for potential growth and differentiation in a crowded market. On the bearish side, the company faces significant financial and competitive pressures, with the need to demonstrate sustainable revenue generation and secure additional funding being critical for long-term viability.

Overall, Upside presents a balanced investment opportunity with both potential and risks. The company's unique approach and experienced team are strong points, but the challenges in revenue generation, financial management, and market competition must be carefully considered. Investors should weigh these factors when evaluating the potential for returns.

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$2,611,543
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
03/01/2025 Republic $44,999,997 $727,053 SAFE Active RegCF / RegD 506(c)
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Upside on Republic 2024
Platform: Republic
Security Type: SAFE
Valuation: $44,999,997

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