Virtuix (2025)
About this raise
Virtuix, with a valuation of $201.13 million, is raising funds on StartEngine. The company is the creator of Omni, an omnidirectional treadmill that allows users to walk and run inside virtual worlds. Omni is a first-of-its-kind motion platform that enables players to walk and run in 360 degrees inside VR games and other virtual worlds. The newest product of Virtuix is Omni One, which the company launched in September 2024 and has 3,000 preorders after shipping hundreds of beta units. Virtuix has hosted over 3 million plays with its database of over 400,000 players and sold products worth more than $18 million. Jan Goetgeluk founded Virtuix in December 2013. The current crowdfunding campaign has a minimum target of $14,996.42 and a maximum target of $617,994.32. The campaign proceeds will be used for inventory, research and development, and general and administrative expenses.
Investment Overview
Committed $1,448,926 :
Deal Terms
Company & Team
Company
- Year Founded
- 2013
- Industry
- Media, Entertainment & Publishing
- Tech Sector
- Distribution Model
- B2B/B2C
- Margin
- Low
- Capital Intensity
- High
Financials
- Revenue -42.9% YoY
- $2,408,920
- Monthly Burn
- $123,598
-
Runway
- 10.7 months
- Gross Margin
- 23%
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Synopsis
Virtuix is a company focused on creating immersive virtual reality (VR) experiences. The company is best known for developing the Omni, an omnidirectional treadmill that allows users to walk and run in 360 degrees within virtual worlds. This hardware platform is designed to enhance VR gaming by providing a more natural and engaging way to explore virtual environments. Virtuix's primary customers include VR enthusiasts, gaming centers, and entertainment venues that seek to offer interactive and physically engaging experiences.
The problem Virtuix addresses is the limitation of traditional VR systems, where users typically navigate virtual environments using handheld controllers. This method can feel static and unnatural, detracting from the immersive experience that VR aims to provide. Virtuix's solution is the Omni treadmill, which enables users to physically walk and run in virtual spaces using their own movements. This approach allows for a more realistic and engaging interaction with virtual worlds, enhancing the overall VR experience.
In everyday scenarios, navigating a virtual world with a controller can feel akin to playing a video game with limited physical involvement, which can be less satisfying for users seeking a full-body experience. The Omni treadmill addresses this by allowing users to move naturally within the virtual environment, similar to how they would in real life. This makes the experience more intuitive and engaging, appealing to both individual consumers and commercial venues looking to offer cutting-edge VR experiences.
Price
Virtuix is raising funds through a Preferred Equity offering, with a pre-money valuation set at approximately $201.1 million. The price per share is established at $6.22. Preferred Equity offers investors certain advantages over Common Equity, including priority in dividend payments and assets in the event of liquidation. Additionally, Preferred Equity often includes features such as liquidation preferences, which in this case is 1.10x, providing a modest safety net for investors.
The valuation places Virtuix at a revenue multiple of 83.5x based on its most recent annual revenue of approximately $2.4 million. This high multiple suggests that the current valuation may be optimistic relative to its current revenue levels, which could indicate overvaluation unless significant growth is realized. For investors seeking a 10X return, Virtuix would need to achieve a valuation of over $2 billion upon exit. This would typically require substantial increases in revenue, market share, and operational scale.
Achieving a 10X return would likely necessitate several key developments. Virtuix would need to significantly expand its customer base, possibly through increased adoption of its products in both consumer and commercial markets. Additionally, the company would need to enhance its product offerings or develop new revenue streams to boost its financial performance. Any calculation of such returns does not account for potential dilution from future fundraising rounds.
Market
The market for virtual reality (VR) technology in the United States, where Virtuix operates, is valued at approximately $18.4 billion and is projected to grow at a rate of 26.9% annually. This substantial growth is driven by increasing consumer and enterprise adoption of VR applications across various sectors, including entertainment, gaming, education, and training. The rising demand for immersive experiences in these areas is a significant factor propelling the market forward.
Virtuix's products primarily target the entertainment and gaming segments within the broader VR market. While the Omni treadmill has a distinct appeal to VR enthusiasts and commercial entertainment venues, such as gaming centers and arcades, its application could be considered niche compared to the entire VR landscape. However, the unique capability of facilitating physical movement within virtual environments can make it attractive to a specific audience looking for enhanced VR engagement.
Market trends suggest that as VR becomes more mainstream, consumer expectations for immersive and interactive experiences will continue to rise. This trend could positively impact Virtuix by increasing demand for its products that offer physical interaction within virtual spaces. Conversely, the rapid pace of technological advancement in VR could introduce competitive pressures, challenging Virtuix to continuously innovate and adapt to maintain its market position.
Team
Jan Goetgeluk is the Founder and CEO of Virtuix, a technology company based in the Austin, Texas area. With a strong academic background, he holds an MBA in Entrepreneurship from Rice University, where he was President of the Finance Club and founded the Energy Finance Summit, and a Master's in Mechanical Engineering from Ghent University. Before launching Virtuix, Goetgeluk worked in investment banking at JP Morgan and as a project manager at Katoen Natie, gaining valuable business and management experience. Throughout his academic and professional career, he has demonstrated leadership, entrepreneurial spirit, and academic excellence, earning awards like the Jones Scholar Award and graduating Magna Cum Laude from his university programs.
Differentiation
In the VR industry, Virtuix faces competition from companies such as Oculus, a subsidiary of Meta Platforms, and HTC VIVE. Oculus offers a range of VR headsets and accessories, including the popular Oculus Quest series, which provides wireless and standalone VR experiences. HTC VIVE is known for its high-quality VR systems that cater to both consumer and enterprise markets, offering products like the VIVE Pro series that emphasize immersive and high-resolution experiences.
Compared to these competitors, Virtuix differentiates itself with its Omni treadmill, which adds a physical dimension to VR interaction by enabling users to walk and run within virtual environments. While Oculus and HTC VIVE focus primarily on visual and auditory immersion, Virtuix offers a unique proposition that targets users seeking a more active and physically engaging VR experience. In terms of company size, Oculus and HTC VIVE are larger entities with more extensive product lines and market reach, whereas Virtuix operates on a smaller scale with a specialized product offering.
Pricing strategies also vary across these companies. Oculus and HTC VIVE typically offer a range of products at different price points to cater to various consumer segments. Virtuix's Omni treadmill, being a hardware-intensive product, may be positioned at a higher price point, appealing to VR enthusiasts and commercial venues willing to invest in enhanced interactive experiences.
The customer demographics for Virtuix's products primarily include VR enthusiasts, gamers, and entertainment venues such as arcades and gaming centers. These customers are typically interested in cutting-edge technology and seek immersive experiences that go beyond traditional VR setups. As the VR market continues to evolve, Virtuix's focus on physical interaction could attract a broader audience interested in active and engaging VR solutions.
Performance
Virtuix's recent performance reflects both achievements and challenges. The company reported annual revenue of approximately $2.4 million in the most recent fiscal year, down from $4.2 million the previous year. This represents a significant year-over-year revenue decline of about 43%, highlighting a key area of concern regarding revenue sustainability and growth.
The company's financial management is critical given its monthly burn rate of roughly $123.6k. As of the most recent cash report, Virtuix had cash on hand totaling approximately $1.3 million. This cash level provides a runway to cover operational expenses, but the company will need to enhance revenue generation or secure additional funding to maintain financial stability in the long term.
Virtuix has successfully shipped over $10 million worth of products, including 3,650 systems to 45 countries, indicating a broad geographical reach and interest in its offerings. However, the company faces the ongoing challenge of converting this interest into consistent revenue growth. The recent launch of the Omni One and its 3,000 preorders suggest potential future revenue streams, but these need to be realized to offset the current revenue decline.
Risk
Virtuix faces several specific risks that potential investors should consider. One of the most prominent risks is the high revenue multiple of 83.5x, which indicates that the company's valuation is significantly higher compared to its current revenue levels. This could suggest that the company is overvalued unless it achieves substantial growth in the near term. Investors should be cautious of this valuation unless they are confident in Virtuix's ability to scale its operations and revenue rapidly.
The company's recent financial performance also highlights a large year-over-year revenue decline of approximately 43%. This drop raises concerns about the sustainability and growth of its revenue streams. If Virtuix cannot reverse this trend, it may struggle to meet the expectations set by its high valuation.
Additionally, Virtuix's position as an early-to-market player in its niche creates adoption risk. While being first can offer competitive advantages, it also means that the market may not yet be ready for widespread adoption of the product. This necessitates significant investment in market education and consumer conversion, which can be both time-consuming and costly.
Moreover, Virtuix operates in a capital-intensive industry, requiring substantial investment in inventory and research and development. This can strain financial resources, especially if revenue growth does not align with expectations. The company's existing short-term debt of nearly $3.9 million and long-term debt of over $320k further emphasize the need for prudent financial management.
Bullish Outlook
The bullish outlook for Virtuix is underscored by several promising factors. The U.S. VR market is experiencing rapid growth, with an annual increase rate of 26.9%, which presents substantial market opportunities for Virtuix to expand its reach and influence. As the demand for immersive VR experiences continues to rise, Virtuix's unique offering of physical interaction through the Omni treadmill positions it well to capitalize on this trend, potentially attracting a wider audience of VR enthusiasts and entertainment venues.
One of Virtuix's key competitive advantages is its differentiated product, which allows users to walk and run within virtual environments. This sets the company apart in the VR landscape, providing a physical engagement component that competitors like Oculus and HTC VIVE do not offer. This unique feature could drive interest and adoption, particularly as VR technology continues to integrate more deeply into entertainment and gaming sectors.
Growth drivers for Virtuix include its expansion plans and the recent launch of the Omni One, which has already secured 3,000 preorders. This indicates a strong market interest and suggests potential for revenue growth as these units are delivered and used. Additionally, the company's focus on entering new markets and enhancing its product offerings could further boost its growth trajectory.
While Virtuix faced a revenue decline in the past year, its ability to ship over $10 million worth of products globally demonstrates a capability to generate significant sales. If the company can leverage its existing market presence and enhance its sales strategies, it could improve its financial health and performance metrics.
Bearish Outlook
The bearish outlook for Virtuix centers on several critical challenges and market dynamics. The company's high revenue multiple of 83.5x suggests a potentially overvalued position, given its declining revenue growth. This valuation could be seen as unfavorable compared to industry benchmarks, especially if the company cannot demonstrate robust and consistent revenue increases.
Virtuix faces market challenges in terms of limited adoption and niche appeal. While its Omni treadmill offers a unique VR experience, the broader market's readiness and willingness to adopt such hardware-intensive products remain uncertain. This niche positioning could limit the customer base and slow market penetration, particularly when compared to more versatile and widely adopted VR solutions offered by larger competitors like Oculus and HTC VIVE.
Financial concerns are also significant. The company's cash on hand, approximately $1.3 million, combined with a substantial monthly burn rate of $123.6k, raises questions about the sufficiency of funding to support ongoing operations and growth initiatives. The recent revenue decline further exacerbates these concerns, indicating potential difficulties in achieving profitability and financial stability.
Additionally, the team, while led by a dedicated founder, could face gaps in expertise necessary for scaling operations and enhancing market presence. This includes potential needs in marketing and sales, which are critical for expanding customer acquisition and driving revenue growth.
Executive Summary
Virtuix is a company focused on enhancing virtual reality experiences through its flagship product, the Omni treadmill, which allows users to physically navigate virtual environments. The core customers include VR enthusiasts and commercial entertainment venues seeking to offer interactive experiences.
The company is raising funds through a Preferred Equity offering with a valuation of approximately $201.1 million and a share price of $6.22. Despite facing a revenue decline of 43% year-over-year, Virtuix has a global presence with significant product shipments. Its financial health shows a monthly burn rate of $123.6k against cash reserves of $1.3 million, indicating a need for strategic revenue growth and cost management.
The U.S. VR market, valued at $18.4 billion and growing at 26.9% annually, offers significant opportunities for Virtuix. The company's differentiation lies in its ability to provide physical interaction within VR, setting it apart from competitors like Oculus and HTC VIVE. However, its niche appeal and higher pricing may limit its market reach compared to more established brands.
Led by CEO Jan Goetgeluk, Virtuix's team is aligned with its goals but may require additional expertise in marketing and sales to achieve its objectives. Key risks include a high revenue multiple and the challenge of reversing revenue decline. The team’s current structure may need expansion to mitigate these risks effectively.
The bullish outlook highlights Virtuix's potential to capitalize on growing VR demand and its unique product offering. Conversely, the bearish outlook points to financial challenges and the need for broader market adoption. Balancing these factors, Virtuix presents a mixed investment opportunity. While its innovative approach positions it well for growth, success will depend on overcoming financial and market challenges to deliver sustainable revenue and value.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $14,827,133
- VC Backed?
- Yes
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
07/29/2025 | StartEngine | $201,132,165 | $1,448,926 | Equity - Preferred | Active | RegCF |
09/06/2023 | DealMaker Securities | $170,629,157 | $3,871,559 | Equity - Preferred | Funded | RegCF / RegD 506(c) |
03/17/2023 | StartEngine | $180,000,000 | $1,116,207 | SAFE | Funded | RegCF |
04/25/2021 | SeedInvest | $65,000,000 | $13,908,786 | Equity - Preferred | Funded | RegA+ |
07/31/2016 | SeedInvest | $35,000,000 | - | Equity - Preferred | Funded | RegA+ |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.