Early Stage

Vyrill, a Google for web/social/mobile video, empowers video commerce for brands

Vyrill, a Google for web/social/mobile video, empowers video commerce for brands


Raised to Date: Raised: $378,345

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Convertible Note



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Year Founded



Marketing & Advertising

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San Francisco, California

Business Type

High Growth

Vyrill, with a valuation cap of $8 million, is raising crowdfunding on Wefunder. The platform functions as the search engine for web, social, and mobile videos and empowers brands to promote themselves through videos. Vyrill uses machines to capture and analyze videos and help marketers increase their revenues. Ajay Bam and Dr. Barbara Rosario founded Vyrill in 2015 and have raised over $2 million since the inception. The proceeds of the current crowdfunding round, with a minimum goal of $50,000 and a maximum goal of $1,070,000, will be used towards sales and marketing, hiring a UI/UX engineer, advertising campaigns, and infrastructure growth. Vyrill uses AI to generate video insights and protects brands from damaging brand content.

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Financials as of: 12/01/2020
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Video content is one of the most popular forms of media on the internet. According to one source, by 2022 video will account for 82% of all consumer internet traffic. That’s up 15 times from what it was back in 2017. Everything from DIY projects to product reviews to educational content and more can be covered well using video content. For companies looking to optimize their brands, latching on to this trend can be incredibly beneficial. But it doesn’t come down to just putting out video content and seeing who is watching it. Perhaps more valuable would be an analysis of videos, in real time. The end-goal here is for companies to understand not just how their own videos are performing, but to see how their brands are referenced and treated in third-party content that’s out there.

One company dedicated to doing just this is Vyrill. Advertising itself as the Google of web, social, and mobile video, Vyrill is a Software-as-a-Service company focused on enterprise-level customers. A better description of the firm, though, would be as a risk mitigation and opportunity optimization tool. In its simplest form, Vyrill’s system goes through video content in order to analyze the text, audio, and images in it. This is made possible by a combination of AI and machine learning, as well as through computer vision and other techniques. By taking a single video, it can deconstruct it in a sense. This allows the company to look at the products and brands used in it, scan for keywords and topics. The resulting analysis allows Vyrill’s customers to understand what people are saying about their brands in almost real time.

Having this kind of optionality can prove vital toward assessing a brand’s performance. This can allow companies that make a marketing or product mistake to reverse course before too much damage is done. Or it can allow them to optimize a strategy that appears to be working. This will not come at a low cost though. Enterprise plans, management said, will start out at about $40,000 per year. On top of this, the company plans to offer some licensing plans for customers who are interested in using content for their own marketing plans. This will come at a cost of either a flat fee for volume transactions or a 20% success fee for individual transactions when sales are made.

Vyrill’s current Wefunder raise has been rated a Neutral Deal by the KingsCrowd investment team.

Next Section: Price


Vyrill is offering convertible notes that will pay an annual interest rate of 3%. These notes are subject to a valuation cap of $8 million, though for the first $200,000 committed this will be reduced to $7 million. Considering where the company is operationally, this appears to be a reasonable valuation, but not stellar. Thus, Vyrill’s price rating is middle of the road.

Next Section: Market


The market opportunity for Vyrill is difficult to understand. It doesn’t really have a true market in the traditional sense. Because of this, our team elected to perform a bottom-up analysis of the business — a similar method to what Vyrill itself used. Vyrill determined that the opportunity for investors might be worth around $2.2 billion. It did this by looking at 11 different verticals, examples being beauty and electronics.

We took a more general approach. According to Nielsen, there are around 500,000 brands in the world. Using management’s $5,000 in average monthly revenue per client estimate, we arrived at a total addressable market of as much as $30 billion annually. That said, many of the 500,000 brands that do exist out there never would be able to afford a plan this pricey, no matter how good the technology might be. Because of this, it’s safe to assume that the market is substantially lower than this, but possibly higher than management’s own forecast. Due to both the small market estimate and the amount of uncertainty in that estimate, Vyrill’s market score is very low.

Next Section: Team


The team operating Vyrill is fairly small. At the top stand two key individuals. The first of these is Ajay Bam, Vyrill’s co-founder and CEO. In the past, Bam served as a Lecturer in Entrepreneurship and Innovation at Haas School of Business at UC Berkeley. Before that, he was a co-founder and Head of Product at Produle.me. That firm operated as a video-centric campaign management tool for its clients. His role before that was as the Global Product Management Leader for Nokia. And before that he worked as a co-founder and CTO for Modiv Media, which operated as a mobile shopper marketing solutions firm. Its work involved personalized promotions, instant check-out features, and more. Bam’s past experience in both mobile and media over the years all matches the kind of work you would expect for someone running a business like Vyrill.

The other key individual at the firm, meanwhile, is Dr. Barbara Rosario. She is Vyrill’s other co-founder and its CTO. In the past, Rosario served as a Technical Consultant for Technicolor. Before that, she was employed as a Research Scientist for Intel Labs. Her experience in private industry makes her a good head for the company’s science-driven processes. But her experience in academia should not be ignored. She has served as a Visiting Lecturer at both UC Berkeley’s School of Information and at MIT’s Media Lab. Her PhD is in Computer and Information Sciences, making her an expert on all that Vyrill is working on.

This small slate of top brass at Vyrill is impressive. The combination of high level technical expertise and strong entrepreneurial experience has netted Vyrill an above average team rating.

Next Section: Differentiators


There are many companies that focus on using AI, machine learning, and computer vision to analyze videos. Examples include Brandwatch, TrustPilot, Bazaarvoice, and STACKLA. Some of these, like Brandwatch, even provide other services that Vyrill does. Examples include constant content monitoring to identify new trends in videos, as well as collecting and analyzing demographic and scene data. Where Vyrill sets itself apart, though, is its complete suite of services. In addition to these features already listed, the platform offers competitor video tracking. It also provides video reviews and licensing content, and video to product, category, or brand matching features. None of its competitors appear to offer such a comprehensive suite of services. Thus, Vyrill’s differentiators score is its highest across all five metrics.

Next Section: Performance


In terms of performance, there are some good and bad things about Vyrill to consider. The first plus is that the company has been generating revenue for a couple of years now. Back in 2018, its sales were $22,500. This grew to $58,242 last year. For 2020, the picture has become a lot more complex. In its investor presentation, management stated that they have 57 enterprise clients, seven of whom pay for their services. They state that this has resulted in $300,000 in revenue. But what we do know is that revenue in the three months ending in October of 2020 averaged only about $3,000. This disparity is disconcerting, as is the fact that in 2018 the company generated a net loss of $1.27 million while in 2019 its loss was $1.24 million. So far this year, the company is seeing costs average around $65,000 per month. Though this performance is not great, early-stage companies almost always lose money. In a sense, it’s expected. Helping to balance that out, though, is Vyrill’s strong early traction with brands. The potential for strong future revenue as a result of these early enterprise clients pushes Vyrill’s performance score to an above average level.

Next Section: Other

Bearish Outlook

Right now, there are some bearish items for investors in Vyrill to consider before they buy into the firm. First and foremost is the financial condition of the firm. Significant net losses and slow-growing revenue is not ideal. Another concern is that the market is not significant in size. A small market could seriously limit potential upside for investors. Management also needs to clearly articulate the company’s value proposition moving forward — framing itself as the Google of video does not seem to accurately describe Vyrill’s product.

Next Section: Bullish Outlook

Bullish Outlook

On the other hand, there are some bullish considerations for investors to keep in mind as well. The company is at least generating revenue and it’s growing — good signs for an early stage startup. Its traction with customers should not be ignored, and its valuation is reasonable. Add in a solid team with a clearly differentiated product, and it’s hard to ignore the prospects Vyrill offers if its business strategy is executed appropriately.

Next Section: Executive Summary

Executive Summary

Taking everything together, Vyrill is an interesting business with an interesting business model. The upside could be significant if it can prove to enough brands that the insight the technology offers is worth more than the price paid for the services. The market size will always limit the upside for the firm, but it’s possible that Vyrill could carve out a decent niche for itself. However, there is a lot of uncertainty as to the company’s success at this time. As a result, Vyrill has been rated as a Neutral Deal. 

For questions regarding the KingsCrowd staff pick or ratings for this company, please reach out to support@kingscrowd.com

Analysis written by Daniel Jones.

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Vyrill on Wefunder
Platform: Wefunder
Security Type: Convertible Note
Valuation: $8,000,000

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