What’s the Dill

What’s the Dill

Open  for investment

About this raise

What’s the Dill is raising funds on Honeycomb. The business is based in Detroit, Michigan, and is known for its stuffed kosher dill pickle sandwiches. What’s the Dill sandwiches are stuffed with vegetables, cut deli meats, sauce, cheese, and seasoning and cater to keto dieters, vegans, vegetarians, pickle lovers, and healthy eaters. The business has a customer base worldwide and has been featured in several appearances on WDIV, TV20, and Fox2news. Leona Milton founded What’s the Dill in March 2021. The current crowdfunding campaign has a minimum target of $40,000 and a maximum target of $85,000. The campaign proceeds will be used for signage, a food truck, cash advance loan refinancing, and working capital.

Expand

Investment Overview

Committed this round: $100

Deal Terms

Total Commitments

Platform
Honeycomb
Start Date
03/04/2025
Close Date
04/03/2025
Min. Goal
$40,000
Max Goal
$85,000
Min. Investment

$100

Security Type

Debt

Series

Pre-Seed

SEC Filing Type

RegCF    Open SEC Filing

Interest Rate

12.00%

Term Length

3.0 years

Company & Team

Company

Year Founded
2021
Industry
Food, Beverage, & Restaurants
Tech Sector
Non-Tech
Distribution Model
B2C
Margin
Low
Capital Intensity
Low
Location
Detroit, Michigan
Business Type
Life Style
Company Website
Visit Website

Team

Employees
6
Prior Founder Exits?
No
Founder Name
Leona Gist-Milton
Title
Owner

Financials

as of Fiscal Year 2024
 Revenue +84% YoY
$535,910
 Monthly Burn
Profitable
 Cash on Hand
$301
Gross Margin
51%

Summary Profit and Loss Statement

FY 2024 FY 2023

Revenue

$535,910

$291,461

COGS

$262,385

$152,856

Tax

$0

$0

 

 

Net Income

$24,131

$-2,137

Summary Balance Sheet

FY 2024 FY 2023

Cash

$301

$1,137

Accounts Receivable

$0

$0

Total Assets

$9,198

$11,629

Short-Term Debt

$1,086

$19,893

Long-Term Debt

$29,467

$22,702

Total Liabilities

$30,553

$42,595

Create a free account today to gain access to Kingscrowd analytics and financials.

Upgrade to gain access

Pay Monthly
Annually (2 months free)

Edge

$12.50 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific Kingscrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Ratings Kingscrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars

Company Funding & Growth

Funding history

Total Prior Capital Raised
$0
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
04/03/2025 Honeycomb - $100 Debt Active RegCF
Create a free account today to gain access to Kingscrowd analytics.
Founders: enhance your startup's credibility on Kingscrowd. Create an account to claim this raise page.
Add to portfolio
What’s the Dill on Honeycomb 2025
Platform: Honeycomb
Security Type: Debt

Follow company

Follow What’s the Dill on Honeycomb 2025

Buy What’s the Dill's Deal Report

What’s the Dill Deal Report

Get Kingscrowd's comprehensive report on What’s the Dill including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether What’s the Dill is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise

Buy the What’s the Dill deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge