Early Stage

We build a marketplace for voice assistants

We build a marketplace for voice assistants


Raised to Date: Raised: $45,137

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Year Founded



Business Services, Software, & Applications

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Middletown, Delaware

Business Type

High Growth

whoelse.ai, with a valuation cap of $7 million, is raising funds on Republic. The company is developing a platform to improve the performance and intelligence of AIs. The platform allows voice AIs to use simplified grammar and exchange information in a standardized manner. Tobias Martens and Sven Kruger founded whoelse.ai in November 2020. The proceeds of the current crowdfunding campaign, with a minimum raise of $25,000 and a maximum raise of $1,070,000, will be used to build the network and build the brand. whoelse.ai expects to generate a revenue of $15 million by 2023 due to its concept based on Chomsky’s grammar theory.

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Financials as of: 03/15/2021
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There is a litany of problems surrounding current artificial intelligence (AI) manifestations. For example, AIs can have a hard time differentiating between various accents, and they require copious amounts of data and computing power. There are also many concerns on the ethics of AI and preventing unwanted biases from being integrated into the program. However, despite these many issues, AI is a major technological advancement that is likely to be used in many applications moving forward.  

One company looking to address some of these issues is wholesale.ai, which seeks to improve the quality and accuracy of AI. Its platform is a database that AIs can access to learn how to respond to certain words, phrases, or directives. The platform takes a phrase spoken aloud by a user, simplifies it down to its key parts, and then lets different AI platforms communicate with each to learn the proper response to that phrase. However, whoelse.ai isn’t set to launch its product until Q4 of 2021. Furthermore, despite the cutting-edge promise of what whoelse.ai would provide, the company has seen very little traction thus far.

The market for AI is set to expand dramatically in the coming years. It is already ripe with competition, most notably with Apple’s Siri, Amazon’s Alexa, Google Assistant, and Microsoft’s Cortana. These companies are constantly looking to improve their AI technology. As of June 2020, all have acquired at least seven companies that work with artificial intelligence. wholesale.ai does note that its platform is complimentary of current AI assistants, but it is very unclear if users will ever opt for an unknown company product over that of Apple, Amazon, or Microsoft. 

whoelse.ai’s current Republic raise has been rated a Neutral Deal by the KingsCrowd investment team.

Next Section: Price


whoelse.ai is currently raising at a $7 million valuation with a 10% discount. This amount is attractive when compared to other startups currently raising capital online. However, whoelse.ai has no revenue yet, so the valuation-to-revenue multiple is a detriment in this round. Balancing these factors together, whoselse.ai’s price score is above average.

Next Section: Market


The company was founded outside of America and plans to go after the European market before expanding into an international company. whoelse.ai is working with MSG Securities to get help with this future expansion.

The global intelligent virtual assistant market was valued at $3.44 billion in 2019 but is expected to grow at a CAGR of 37.7%, up to $44.25 billion by 2027. The largest market is North America, making up 40% of the revenue in this space, but the Asia-Pacific region has the largest estimated CAGR, 40.9% from now until 2027. Similarly, the global market for voice and speech recognition was valued at $9.12 billion in 2017 and is projected to grow at a CAGR of 17.2% until 2025. While neither of these markets are particularly large, their rapid growth indicates that new market opportunities will be arising in the coming years. Due to this, the market score for whoelse.ai is quite strong.

Next Section: Team


whoelse.ai was founded by Tobias Martens and Sven Krueger.  Martens has spent more than eight years working in startup, consulting, and government positions. He graduated from the City University of Applied Sciences in Bremen, Germany with a BA in business administration and european studies. According to his LinkedIn, he currently still works as a lecturer at a German university and at a Berlin startup he founded, Basic Income Machine.

Krueger brings years of marketing and business development experience to whoelse.ai. He spent 13 years in various marketing positions at T-Systems International GmbH, an IT services and consulting company. More recently, he has worked as a freelance digital advisor and as managing partner at Connected Leadership GmbH. He holds an MA degree in art history from the University of Berlin.

Both co-founders are joined by an impressive team of advisors, including Katrin Ohlmer, who has long experience working in the internet and consulting fields. She is the founder and CEO of Germany-based, top-level domain consulting company, DOTZON. Also on the advisor team is Julien Fredonie, who heads strategic venture partnerships at Honda Research Institute Europe GmbH. The rest of the advisory team is well rounded out with diverse backgrounds, including representation from the technology M&A field (Riad Hartani), marketing (Andrea Rumler), and computer science (Dagmar Monett).

For a company that is focused on AI and providing platform-as-a-service features, the lack of technology experience between Martens and Krueger is worrying. However, this is partially balanced by Marten’s previous entrepreneurial endeavors. Kreuger’s marketing expertise could also aid whoelse.ai in acquiring new customers and building brand recognition. Thus, the team score for the company is middle-of-the-road.

Next Section: Differentiators


The product that whoelse.ai intends to bring to the market is very unique in concept, but whether or not it will be useful in the long run remains questionable. whoelse.ai intends to operate as a backup for an AI program that doesn’t have the ability to answer a certain phrase. For example, instead of Siri coming up with the response “I’m not sure I understand” when given a phrase that it cannot process, it would utilize whoelse.ai’s database of hundreds of different AIs to see if any of other programs could process the user’s request. This functionality is unique in the current AI market and would give the company a unique niche. However, it is important to remember that whoelse.ai is still pre-product. 

Assuming that whoelse.ai is able to fully deliver the features and platform that it has promised, it will have created a very distinct product. It is encouraging that the company has already managed to secure patents for its technology. As a result, whoelse.ai’s differentiators score is its highest across all five metrics.

Next Section: Performance


whoelse.ai’s traction thus far has been minimal. Its product has currently not launched in any real capacity, with an intended launch in Q4 of 2021. Thus far in whoelse.ai’s existence, it has been entirely funded by personal savings, with no notable venture capitalists (VCs) providing prior funding. Due to the lack of any financial performance thus far, the company’s performance score is very low.

Next Section: Risks


whoelse.ai does have areas in which there is reason to point out possible risk to would-be investors. Most notably, the company is still far away from profitability, and more than that, still far away from even having a purchasable product. The product is set to launch late in 2021, but the full voice AI marketplace is still 18-36 months off. It’s unclear if whoelse.ai will be able to deliver on its promises or if it will see ample demand for its product once it has launched. Another key risk with the company is funding. whoelse.ai has been entirely bootstrapped thus far. If it is unable to raise enough capital, the company could struggle to continue operations.

Next Section: Bearish Outlook

Bearish Outlook

The space of artificial intelligence is set to grow rapidly, but so is the competition. Some of the largest companies in the world (based on market capitalization) have been steadily investing more and more capital into the space of AI. As their products continue to improve in functionality, the need for whoelse.ai’s platform lessens. Given that whoelse.ai’s product isn’t set to be fully launched for potentially another 36 months, its ability to provide a needed AI service may be eclipsed by another competitor. This would limit the company’s profitability considerably. This lack of profitability could then lead to larger financial troubles, given that the founders have provided all the capital thus far. The longer whoelse.ai goes without revenue to offset its cash burn, the quicker it moves towards failure.

Next Section: Bullish Outlook

Bullish Outlook

Artificial intelligence is growing into a huge market. whoelse.ai’s product has the potential to benefit all kinds of AI assistants, improving their functionality. If whoelse.ai’s product improves performance and allows for AIs to answer previously unanswerable questions, the opportunity for an exit would be large. In fact, the co-founders have already given thought to potential exit strategies. They list providers of AI technologies such as IBM or SAP, media entertainment groups like Spotify or Netflix, companies making consumer electronics like Sony, or e-commerce companies like Walmart as possibilities. If the company can deliver its potentially innovative product, it could be well-positioned to provide a lucrative exit to investors.

Next Section: Executive Summary

Executive Summary

whoelse.ai’s mission is to improve the functionality of AIs everywhere. The product that the company envisions has the potential to be helpful to many companies in improving their AI capabilities, but there is no guarantee that these companies won’t invest in improvements internally or acquire companies with different solutions. The executive team of whoelse.ai has little technological experience, but there is a solid team of advisors backing the project. The founding team has also financed the whole company themselves thus far, with no help from VCs. whoelse.ai has seen no profits and no revenues, and its product is potentially years away from completion. Due to all these reasons, whoelse.ai has been rated a Neutral Deal at this time.

For questions regarding the KingsCrowd staff pick or ratings for this company, please reach out to support@kingscrowd.com.

Analysis written by Ethan Thomas.

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whoelse.ai on Republic
Platform: Republic
Security Type: SAFE
Valuation: $7,000,000

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