About this raise
How do the ads on your screen get there? Who chooses them? Who are they targeting? These are all questions that advertisers and publishers deal with everyday to help you, the consumer, see the products you want and need when you want and need to see them.
As you can imagine, this process can be complex. However, WORDEGO is here to help. With technology, people, and innovation at its core, WORDEGO plans to shape the future of marketing. WORDEGO is a comprehensive, transparent, and independent platform that brings advertisers and publishers together. Their goal is create an online marketplace that facilitates intelligent decision-making and automated transaction of and for the advertising inventory.
And so far, they’re earning the last three letters of their name. They’ve reached a portfolio of over 2,000 advertisers and over 5,000 publishers; they are network partners with ten global ad networks, including Google, Criteo, and Rubicon Project; they’ve generated over $1 million in sales revenue; and they’ve reached over 50 million unique global internet users. Plus, they’ve launched the world’s first Coupon Advertising Network, meaning they are the first company of their kind to offer Coupon Advertising solutions on an online platform at a global scale. See where those last three letters are starting to make some sense now?
After all, online advertisements are everywhere. The global advertising industry was worth $200 billion in 2016 and is expected to reach $500 billion in 2020. So how does WORDEGO create their niche? Well, they truly aim to help both the advertiser and the publisher. WORDEGO helps increase the volume and effectiveness of the online ads by improving return on advertising investment for advertisers and maximizing advertising revenue for publishers. Their unique targeting strategies include behavioral targeting, text mining, location targeting, and machine learning. These help boost consumer-ad interactions on websites, therefore providing higher investment returns for advertisers and higher advertising revenues for publishers. And who doesn’t want that?
WORDEGO is an online advertising ecosystem that helps provide people with what products and services they need and when they need them, wherever they are. And that’s worth having some ego about.
“Who Should Be Interested in this Offering”
Are you an advertiser wanting to create brand awareness and engage with online customers? Or are you a publisher hoping to generate high advertising revenues through display and/or coupon ads? Then WORDEGO might be just what you’re looking for. By investing in this platform, you’re investing in a dynamic online solution that brings publishers and advertisers together to help them both increase their profits, which, in turn, helps you increase your investment -- and may just help inject some EGO into your advertising game.
Investment Overview
Not Funded: $12,280
Deal Terms
Company & Team
Company
- Year Founded
- 2016
- Industry
- Marketing & Advertising
- Tech Sector
- Location
- Chicago, Illinois
- Company Website
-
Visit Website
Team
- Employees
- 7
Financials
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Company Funding & Growth
Funding history
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
06/28/2018 | StartEngine | $5,000,000 | $5,000 | Equity - Common | Not Funded | RegCF |
02/19/2018 | StartEngine | $5,000,000 | $12,280 | Equity - Common | Not Funded | RegCF |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.