Alto, with a valuation of $150.1 million, is raising funds on StartEngine. The company has developed a platform that enables a safe and hospitable mobility experience for rideshare consumers. Alto pairs W-2 employee drivers with a fleet of luxury SUVs to provide a superior ride for passengers and drivers. The business has an NPS of over 80 and generated $38 million in gross bookings in 2023, with more than 2 million lifetime rides. Will Coleman and Patrice Crisinel founded Alto in February 2018. The current crowdfunding campaign has a minimum target of $14,998.08 and a maximum target of $4.9 million. The campaign proceeds will be used for variable operating costs, fixed operating costs, marketing, group overheads, and debt service.