Better Family

Early Stage

Making Parenting Easier

Analytics

Raised to Date: Raised: $846,879

Aggregate Commitments $

Platform

StartEngine

Start Date

07/01/2020

Close Date

02/21/2022

Min. Goal

$10,000

Max. Goal

$1,069,999

Min. Investment

$147

Security Type

Equity - Common

Funding Type

RegCF

Series

Seed

Pre-Money Valuation

$4,965,220

Rolling Commitments $

Status

Active

Reporting Date

01/27/2022

Days Remaining

25

% of Min. Goal

8,469%

% of Max. Goal

79%

Likelihood of Max
unlikely
Avg. Daily Raise

$1,473

Momentum
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Location

Dunnellon, Florida

Industry

Consumer Products, Goods & Services

Tech Sector

Non-Tech

Distribution Model

B2B/B2C

Margin

Low

Capital Intensity

High

Business Type

Growth

Better Family, with a $4.9 million pre-money valuation, is raising crowdfunding on StartEngine. The company has two patented products that make the lives of parents easier and better. The products include Swabbies, a no-mess organic diaper cream, and Beebo, a one-handed baby feeder. Beebo provides enhanced flexibility to the parents, while Swabbies gives soothing relief to the babies. Better Family was founded by Carman Cook-Campbell in 2010. The proceeds of the current round of crowdfunding, with a minimum raise of $9,999.99 and a maximum raise of $1,069,998.93, will be used to grow the brand as a premier premium brand. Better Family has impressed the Sharks on the Shark Tank and has partnerships with key players like Walmart and Buy Buy Baby.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$41,839

$555

COGS

$27,471

$42,961

Tax

$0

$0

 

 

Net Income

$-88,432

$-142,451

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$11,184

$5,363

Accounts Receivable

$38

$114

Total Assets

$102,374

$103,133

Short-Term Debt

$82,124

$52,199

Long-Term Debt

$0

$0

Total Liabilities

$82,124

$52,199

Financials as of: 07/01/2020
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Better Family on StartEngine
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Platform: StartEngine
Security Type: Equity - Common
Valuation: $4,965,220

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