Better Family

Better Family

Early Stage

Making Parenting Easier

Making Parenting Easier


Raised this Round: Raised: $862,103

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Common



SEC Filing Type

RegCF    Open SEC Filing

Price Per Share


Pre-Money Valuation


Year Founded



Consumer Products, Goods & Services

Tech Sector


Distribution Model




Capital Intensity



Dunnellon, Florida

Business Type


Better Family, with a $4.9 million pre-money valuation, is raising crowdfunding on StartEngine. The company has two patented products that make the lives of parents easier and better. The products include Swabbies, a no-mess organic diaper cream, and Beebo, a one-handed baby feeder. Beebo provides enhanced flexibility to the parents, while Swabbies gives soothing relief to the babies. Better Family was founded by Carman Cook-Campbell in 2010. The proceeds of the current round of crowdfunding, with a minimum raise of $9,999.99 and a maximum raise of $1,069,998.93, will be used to grow the brand as a premier premium brand. Better Family has impressed the Sharks on the Shark Tank and has partnerships with key players like Walmart and Buy Buy Baby.

Summary Profit and Loss Statement

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Net Income



Summary Balance Sheet

Most Recent Year Prior Year




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



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Financials as of: 06/30/2020
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Better Family on StartEngine
Platform: StartEngine
Security Type: Equity - Common
Valuation: $4,965,220
Price per Share: $1.43

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Warning: according to the close date for this deal, Better Family may no longer be accepting investments.

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