Who Should Be Interested:
Are you a bartender wishing there was an easier way to bring customers to you? Or are you someone else in the hospitality business with a loyal following and looking for a way to get the word out about your events? Well, if that’s the case, look no further than investing in BFLY. BFLY is here to provide a marketing edge to hospitality and entertainment professionals by offering detailed analytics and insights into the preferences and habits of adult-beverage consumers.

The Company:
BFLY is here to help move the crowd to you -- and to get you to better connect with locals. They’re a data-driven mobile platform that offers detailed analytics and insights into the hospitality, entertainment, and nightlife behavior of customers. This data provides the spirits industry with the ability to better understand -- and thus target -- consumers in real-time, based on their preferences and historical behavior. On-premise, customer-specific analytics can include what customers drink, when and for how long they drink, with whom they drink, and social media connections. BFLY’s app is currently live on both iOS and Android, and they have over 2,000 users in six countries. They also work with the beer, wine, and spirits industries to offer and promote incentives so that users continue to connect and remain engaged.

The Bottom Line:
BFLY can help you figure out who is going to walk into your bar, when they’re going to walk into it, and who they’re going to walk in with. Oh, they can also figure out what they’re going to drink and for how long. With that type of information, your ability to market just skyrocketed. BFLY wants to help you continue to also be fly….and keep your customers coming back for more.