Growth Stage

AI-powered robots redefining self-care

AI-powered robots redefining self-care


Raised this Round:
$2,071,830 - RegCF
$7,362,330 - Total

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type



Series A

SEC Filing Type

RegCF / RegD 506(c)    Open SEC Filing

Early Bird Val. Cap


Valuation Cap




Year Founded



Beauty & Personal Care

Tech Sector


Distribution Model




Capital Intensity



San Francisco, California

Business Type


Clockwork, with a valuation of $37.5 million, is raising funds on Wefunder. The company makes AI-powered robots that redefine self-care. Clockwork’s AI-powered robots make beauty services more accessible and convenient, starting with painting the nails. The business has already served over 17,000 customers with $1.5 million annual recurring revenue and a month-over-month ARR growth of 35% since March 2023. Renuka Apte and Aaron Feldstein founded Clockwork in March 2017. The current crowdfunding campaign has a minimum target of $200,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing, developing new products, improving existing products, and manufacturing.

Summary Profit and Loss Statement

FY 2022 FY 2021












Net Income



Summary Balance Sheet

FY 2022 FY 2021




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



Total Liabilities



Financials as of: 09/20/2023
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Clockwork is a company that aims to revolutionize the beauty industry by introducing AI-powered robots to provide beauty services, starting with nail painting. The company's robots are designed to paint nails affordably and conveniently, enabling customers to receive manicures in just minutes without having to make a stop at the salon. The company partners with commercial and residential real estate operators, retailers, salons, spas, and universities to implement the manicurist robots. 

Next Section: Price


Clockwork is currently raising funds on Wefunder at a valuation of $37.5 million. This valuation seems high considering the company's financials. Clockwork generated $109,143 in revenue in its most recent fiscal year, resulting in a revenue multiple of 343x. This multiple is significantly higher than the industry average for beauty and personal care companies. Therefore, Clockwork appears overvalued based on its current revenue. The company will need to continue a strong growth trajectory and expand its customer base to justify its current valuation. 

Investors should carefully consider the risks associated with Clockwork's valuation and assess the potential for future revenue growth and profitability. While the company has shown promise in the beauty and personal care market, it will need to demonstrate sustained financial performance to provide a favorable return on investment.

Next Section: Market


The beauty and personal care industry, particularly the nail care segment, is evolving with the introduction of AI-powered technologies like those offered by Clockwork. The total addressable market for nail salons in the US is valued at $2.7 billion, growing at a rate of 6.4%. The nail salons market is quite small, and unlikely to explode anytime soon. Manicure services make up about a third of the market, further limiting Clockwork's obtainable market at this time. That said, the company may also be able to take some of the share of the home nail care or nail products markets and there are plans to expand into other beauty services soon. Expanding into other beauty services will open up a much larger addressable market for Clockwork.  

Next Section: Team


The team at Clockwork is led by co-founders Renuka Apte (CEO), Aaron Feldstein (CTO), and Erik Sunden (Founding Engineer). Apte brings technical experience from her time as an engineer at Dropbox and NVIDIA. Feldstein is also a former Dropbox engineer. Having worked together in the past may be an advantage for Apte and Feldstein when leading Clockwork. Sunden has a background in mechanical engineering and has worked at several startups prior to joining the team. Apte and Feldstein also worked on a separate venture,, together prior to founding Clockwork. The company appears to no longer be active. Though the founders have no prior exits, their technical skillsets should serve them well in leading an AI robotics company. 

The Clockwork team is composed of a total of 13 members, including the founders and other executives like a CMO. The founders' dedication, along with the support of notable investors such as Initialized Capital and Pipeline Capital, further strengthens Clockwork's potential for growth and innovation.

Next Section: Differentiation


Clockwork stands out in the beauty and personal care industry with its innovative AI-powered robots that redefine self-care. The company's primary focus is on making beauty services more accessible and convenient, starting with nail painting.

At this time, Clockwork appears to be one of the, if not the only AI-powered robotic solution on the market. This gives the company a unique advantage and the opportunity to establish itself as a leader in the space. However, it is important to note that the beauty and personal care industry is highly dynamic, and new competitors could emerge in the future. 

By leveraging AI technology, Clockwork is able to deliver nail services more affordably and efficiently, making them accessible to a wider audience. The manicures cost around $10, making them slightly cheaper than going to a salon, especially when you factor in tipping.

Overall, Clockwork's AI-powered robots and their ability to make beauty services more accessible and convenient differentiate the company from traditional options in the industry which at this time are limited to salons and at-home nail painting. 

Next Section: Performance


Clockwork has made significant progress in the beauty and personal care industry with its AI-powered robots that provide manicures. The company's robots have been deployed in several major cities, including NYC, Miami, DC, Beverly Hills, and the Bay Area. Clockwork has already served over 18,000 customers.

One of the key strengths of Clockwork is its strong partnerships. The company has partnered with notable organizations such as Tishman Speyer, Paradies Lagardère, XWELL, Target, San Diego State University, and UC Berkeley in launching robotic manicure services. 

In terms of product expansion, the company's initial offering is nail painting, but its AI-powered robots have the potential to provide a range of beauty services. Clockwork's approach has resonated with customers, leading to a significant user base and a month-over-month ARR growth of 35% since March 2023. Expanding into other beauty services could significantly increase revenues. 

It is important to note that Clockwork is still in the pre-profit stage of development. The company has a monthly burn rate of $176,175, which indicates that it is investing heavily in product development, marketing, and manufacturing to drive future growth.

Next Section: Risk


Investing in Clockwork carries certain risks that potential investors should consider. Clockwork operates in the highly competitive beauty and personal care industry. While the company claims that it does not have direct competitors, it indirectly competes with nail salons and at-home nail supplies. This competitive landscape poses a risk to Clockwork's market share and growth potential.

Market acceptance is also a concern for Clockwork. Despite the company's innovative AI-powered robots and its aim to redefine self-care, the market acceptance of these robots may be low. The concept of using robots for beauty services may not resonate well with consumers, and there may be resistance to adopting this new technology. Resistance may also stem from loyalty to a salon or a need for services like nail trimming or pedicures beyond what the robot can provide, which at this time is just painting. 

Furthermore, with a valuation of $37.5 million, potential investors should carefully evaluate whether the company's current valuation aligns with its financial performance and growth prospects. Compared to the rest of the beauty industry, Clockwork is overvalued. 

Next Section: Bullish Outlook

Bullish Outlook

Clockwork is poised to disrupt the beauty and personal care industry with its innovative AI-powered robots. By leveraging artificial intelligence, Clockwork is redefining self-care by making beauty services more accessible and convenient, starting with nail painting. The company has already gained significant traction, serving over 18,000 customers. Clockwork's impressive month-over-month ARR growth of 35% since March 2023 demonstrates the increasing demand for its services.

By leveraging its AI-powered robots, Clockwork enables affordable and efficient nail services that can be delivered in minutes. This approach aligns with the growing trend of leveraging technology to enhance and streamline personal care experiences.

Clockwork has established partnerships in the industry and has gained the support of notable investors such as Initialized Capital, Pipeline Capital, and the CMO of Sephora. These strategic partnerships and investments validate the potential of Clockwork's business model and provide a solid foundation for future growth.

Next Section: Bearish Outlook

Bearish Outlook

Clockwork operates in the highly competitive beauty and personal care industry, specifically targeting nail salons and at-home nail supplies. While the company has AI-powered robots that offer a new and exciting solution, it faces challenges from traditional nail salons and the availability of at-home nail products. Nail salons have established customer bases and loyal clientele, which could make it difficult for Clockwork to gain significant market share in a market that is already quite limited at $2.7 billion. Additionally, at this time, the machines are limited to nail painting. Even if the machines expand into nail shaping, the market for manicures alone is very small. 

Despite serving over 18,000 customers, Clockwork's annual revenue for the most recent fiscal year remains relatively low at $109,143.00, suggesting that the demand for its services may not be as strong as anticipated. This could be a concern for potential investors, as the company's valuation of $37.5 million is overvalued based on its current revenue and growth trajectory and compared to the industry at large.

Next Section: Executive Summary

Executive Summary

Clockwork is a tech company that specializes in AI-powered robots for nail care services. The company's initial focus is on the beauty industry, where it has developed robots that can paint nails. This technology offers a unique value proposition in the beauty services market, promising to increase efficiency and accessibility while reducing costs.

While pre-profit, Clockwork has demonstrated promising traction. The company has served over 18,000 customers. Furthermore, the company has successfully deployed its robots in several major cities, including New York City, Miami, DC, Beverly Hills, and the Bay Area.

However, Clockwork operates in a competitive and small market for manicure services. The company's technology is also currently limited in the services it can provide, focusing only on nail painting and shaping. Despite these challenges, Clockwork's innovative approach to beauty services, its early traction, and its backing by notable investors such as Initialized Capital and Pipeline Capital make it an interesting investment opportunity. 


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Clockwork on Wefunder 2023
Platform: Wefunder
Security Type: SAFE
Valuation: $37,500,000

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