Cupcrew, with a valuation of $5.86 million, is raising funds on NetCapital. The company combines fashion and technology with its innovative wearable solutions for tracking health and fitness. Cupcrew’s clothing will include a logo sensor embedded to collect data about the wearer’s fitness, including steps taken, distance traveled, and calories burned, and will be equipped with Bluetooth technology. Paul Gendrolis founded Cupcrew in February 2023. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $123,849. The campaign proceeds will be used for marketing and general and administrative expenses.