e360tv
[Closed for Investment] e360tv, with a valuation of $2.2 million, is raising funds on Wefunder. It is a platform for video storytellers and events to grow and monetize their content. e360tv has more than 120 shows currently and keeps adding 10-15 new shows every month. The business works on a monthly subscription model with minimal acquisition costs and strong scalability. Aaron Heimes and Aggie Kobrin founded e360tv in November 2016. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $175,000. The campaign proceeds will be used for updating the content delivery network, live platforms, and the video-on-demand player, sales and marketing, and building out a virtual studio for hosts and events.
Investment Overview
Raised: $71,450
Deal Terms
Company & Team
Company
- Year Founded
- 2016
- Industry
- Media, Entertainment & Publishing
- Tech Sector
- Distribution Model
- B2C
- Margin
- High
- Capital Intensity
- Low
Financials
- Revenue -10.4% YoY
- $119,304
- Monthly Burn
- $103
-
Runway
- 24+ months
- Gross Margin
- 85%
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Edge
Synopsis
e360tv is a digital live-streaming platform that aims to provide a space for video storytellers and events to grow and monetize their content. The company operates on a subscription model and has over 120 shows currently available, with an additional 10-15 new shows being added each month. This constant addition of new content ensures that subscribers always have fresh and engaging material.
The platform is designed to cater to a progressive, alternative community seeking content that resonates with their interests and makes them feel part of a like-minded tribe. e360tv showcases live and on-demand video independent content across web, mobile, and streaming platforms worldwide, making it accessible to a global audience.
Despite the competitive nature of the video streaming industry, e360tv's focus on niche, independent content sets it apart from mainstream providers. The company's commitment to supporting video storytellers and event creators also creates a unique value proposition that could attract a dedicated subscriber base.
The funds raised in the current crowdfunding campaign will be used to update the content delivery network, live platforms, and the video-on-demand player. Most funds will be allocated to sales and marketing efforts and constructing a virtual studio for hosts and events.
Price
e360tv is raising funds on Wefunder at a valuation of $2.2 million. This valuation is based on a revenue multiple of 18.44, which is relatively high for a company in the pre-profit stage. While e360tv has generated $119,304 in annual revenue, it experienced a decline of 10.4% in revenue growth. This revenue decline raises concerns about the company's ability to sustain and grow its business.
Additionally, e360tv's valuation seems inflated, considering its current traction and financials. The company has not raised any prior funding rounds and is not VC-backed. Furthermore, e360tv operates in a highly competitive industry, with established players like Twitch and YouTube dominating the video streaming market. The company's ability to differentiate itself and attract a significant user base will be crucial for its future success.
Market
The global video streaming market is highly competitive, with several established players. The industry is projected to reach $178.1 billion by 2030, growing at 18.45% annually. This indicates the presence of substantial opportunities for companies like e360tv that offer unique value propositions. The increasing internet penetration, the proliferation of smart devices, and the growing demand for on-demand entertainment content are key factors driving this growth.
e360tv operates in a subscription-based model, which is increasingly accepted as the norm in the video streaming industry. The company's focus on independent content creators also positions it well in a market witnessing a surge in user-generated content and independent storytelling.
Team
President Aaron Heimes and Vice President of Events & PR Aggie Kobrin lead the e360tv team. Heimes is a first-time founder with relevant industry experience, while Kobrin brings experience in events and public relations to the team.
With a small team of five members, e360tv is focused on building a platform for video storytellers and events to grow and monetize their content.
Differentiation
e360tv operates in the highly competitive media and entertainment industry, specifically in the US video streaming market. While the company does not provide specific differentiation points, it positions itself as a platform for video storytellers and events to grow and monetize their content. With over 120 shows currently and consistent monthly additions, e360tv offers a wide range of content for its users.
One potential differentiator for e360tv is its focus on building a community of like-minded individuals seeking content they can identify with. E360tv aims to engage and evolve with this progressive, alternative community by showcasing independent video content across various platforms. However, it is important to note that the level of quality differentiation is described as low, indicating that e360tv may not offer unique or groundbreaking content compared to other established solutions.
Performance
e360tv, a platform for video storytellers and events, has shown promising growth in its early stages. The company offers over 120 shows and adds 10-15 new ones monthly. With a monthly subscription model, e360tv has a scalable business model that minimizes acquisition costs. The company has attracted paying customers, and its monthly burn rate is low at $103.42.
e360tv generated $119,304 in annual revenue. However, the company experienced a decline in revenue growth with a negative growth rate of -10.4%. It is important to note that the company is still in the early development stages and actively seeking funding to support its growth trajectory.
Risk
e360tv presents both opportunities and risks for potential investors. The company operates in a highly competitive market, which poses a threat to attracting and retaining viewership against established players. e360tv's revenue growth has declined in recent years, suggesting potential challenges in scaling its business model and generating sustainable profits. Another concern is the lack of dedication from the founders, which could impact the company's ability to execute its growth strategies effectively. Furthermore, the valuation of e360tv may be considered overvalued, which raises questions about the potential return on investment for investors. While the platform has demonstrated market acceptance and has partnerships in place, the competitive landscape and financial performance should be carefully evaluated before making an investment decision.
Bullish Outlook
e360tv is well-positioned in the highly competitive media and entertainment industry. The company offers a unique platform for video storytellers and events to grow and monetize their content. With over 120 shows and a steady influx of new shows each month, e360tv continuously expands its content library and attracts a growing user base. The platform operates on a monthly subscription model, which provides a recurring revenue stream with minimal acquisition costs and significant scalability.
One of the critical strengths of e360tv is its ability to cater to a specific niche audience seeking progressive and alternative content. This targeted approach allows the platform to engage with a like-minded community, creating a sense of belonging and loyalty among its users. With the emergence of alternative media communities, e360tv has the potential to capture a significant share of the US video streaming market and tap into the growing demand for unique and relatable content.
The company's financials show promising growth, with annual revenue reaching $119,304.00. While the revenue growth rate has experienced a decline of -10.40% in the most recent fiscal year, e360tv has the potential to reverse this trend through strategic initiatives and expansion efforts. The high margin level further indicates the profitability potential of the business model.
e360tv's founders, Aaron Heimes and Aggie Kobrin have demonstrated a strong vision for the company since its establishment in 2016. Their focus on continuously improving the content delivery network, live platforms, and video-on-demand player highlights their commitment to enhancing user experience and staying ahead of the competition.
Bearish Outlook
Despite its valuation of $2.2 million, e360tv faces significant challenges in the highly competitive media and entertainment industry. The company's annual revenue of $119,304 reflects a decline of 10.4% in growth compared to the previous year, indicating a struggle to attract and retain subscribers. This underwhelming revenue growth rate raises concerns about the company's ability to scale and generate sustainable profits.
Additionally, e360tv lacks patents, which leaves the company vulnerable to competition from other platforms that could replicate its business model and content offerings. The low barriers to entry in the industry further contribute to the competitive landscape, making it difficult for e360tv to differentiate itself and gain a significant market share.
Given the highly competitive landscape, lackluster revenue growth, founder commitment concerns, and limited financial resources, e360tv's current valuation appears to be inflated. Investors should carefully assess the company's ability to overcome these challenges and achieve sustainable growth before considering an investment.
Executive Summary
e360tv is a video streaming platform that caters to a progressive, alternative community seeking content they can identify with. The platform showcases live and on-demand independent content across various platforms globally. With over 120 shows and an addition of 10-15 new shows every month, e360tv offers a diverse range of content to its subscribers.
The business operates on a monthly subscription model, providing a steady recurring revenue stream. This model, coupled with minimal acquisition costs, positions e360tv for solid scalability. The company plans to use the funds raised from the current campaign to update the content delivery network, live platforms, and the video-on-demand player. The funds will also be used for sales, marketing, and building a virtual studio for hosts and events.
However, despite the promising business model and growth potential, e360tv faces a highly competitive landscape in the video streaming market. Moreover, the company's revenue declined by 10.40% in the most recent fiscal year and reported a net loss, signaling potential financial instability. The company's valuation of $2.2 million also appears high in light of these economic figures and the competitive market environment. Therefore, potential investors should approach this opportunity with caution.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $0
- VC Backed?
- No
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
04/29/2024 | Wefunder | $2,200,000 | $71,450 | SAFE | Funded | RegCF |