GameIQ, with a pre-money valuation of $12.4 million, is raising crowdfunding on StartEngine. The company has developed a platform that gamifies shopping. The platform, Spindy, drives sales for businesses, generates savings for consumers, and profits for the company from every transaction. Balazs Wellisch founded GameIQ in October 2014. The proceeds of the current crowdfunding campaign, with a minimum goal of $10,000 and a maximum goal of $1,069,998.75, will be used for growth and expansion. GameIQ can gamify all transactions and aims to disrupt the loyalty program market. Spindy’s gamification engine uses variable rewards that engage consumers and drive sales in a cost-effective way.