Hiero 2

Who Should Be Interested:
If you’re a professional athlete, brand, city, or celebrity looking for a way to better connect with your fans and monetize their following, then Hiero 2 is the investment for you. Their platform focuses on emoji-centric keyboard apps that help market services and products in a fun, viral, and highly-targeted way -- all in real time. This is emoji’iing….on a whole new level.

The Company:
Hiero 2 aims to become the premier company for developing and operating emoji-centric keyboard apps for cities, celebrities, brands and athletes. After all, over 90% of people with smartphones use emojis on a daily basis. Now, it’s time to use those emojis to help drive digital marketing campaigns in a creative, hip, and highly accessible way. For example, if you’re a major company interested in a campaign with a specific celebrity, Hiero 2 can put a branded emoji on that celebrity’s keyboard. Then, they can turn that emoji into a digital coupon, or have users click on that emoji and have it take them to your company's landing page. Voila! Hiero 2 has already built and launched the NASCAR Emoji Garage, which has proven successful with over 80,000 followers on Facebook. Plus, their team has more than 20 years of contacts in Hollywood and the sports world, so they should be able to sign up a sizable celebrity roster. And with shareholders that already include Andy Roddick, Mark Philippoussis, and a major European soccer star signed on for their first athlete app launch in early 2018, Hiero seems to be on their way to carving a successful path in the emoji marketing world.

The Bottom Line:
Hiero 2 has figured out a clear and easy way to monetize fan following and devotion. Add in that they already have the proprietary technology to switch out and add emojis in real time, (and it’s infinitely scalable) with the fact that the’re also talking with a company in Portugal interested launching the app next year in Lisbon -- and it’s simple to see they could become the future of digital marketing.