It’s By U

It’s By U

Early Stage

Ending the cycle of flower waste through farm-direct floral subscriptions

Ending the cycle of flower waste through farm-direct floral subscriptions

Overview

Raised to Date: Raised: $69,774

Total Commitments ($USD)

Platform

Republic

Start Date

05/17/2020

Close Date

12/30/2020

Min. Goal
$25,000
Max. Goal
$1,070,000
Min. Investment

$250

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$8,000,000

Discount

20%

Rolling Commitments ($USD)

Status
Funded
Reporting Date

01/02/2021

Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise

$307

# of Investors

169

Momentum
Funded
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Year Founded

2016

Industry

Consumer Products, Goods & Services

Tech Sector

AgriTech

Distribution Model

B2B/B2C

Margin

High

Capital Intensity

Low

Location

New York, New York

Business Type

Growth

It’s By U, with a valuation cap of $8 million, is raising funds on Republic. The company is developing a marketplace where flower growers can sell their surplus flowers to customers and businesses, thereby eliminating flower waste. The floral subscription boxes of It’s By U are curated from excess farm flowers and save up to 50% compared to florists. It’s By U was founded by Caroline Strzalka and Christine Strzalka in December 2017 and has raised over $1.1 million since its inception. The current round of crowdfunding has a minimum target of $25,000 and a maximum target of $1,070,000, and the funds will be used to fully develop the floral marketplace, hire a management team, and create new products. It’s By U has the first to market advantage and has already sold over 1 million stems to thousands of customers.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$246,637

$172,169

COGS

$60,077

$60,077

Tax

$20,586

$0

 

 

Net Income

$-211,666

$-309,936

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$21,036

$95,096

Accounts Receivable

$0

$0

Total Assets

$21,036

$95,096

Short-Term Debt

$54,672

$61,076

Long-Term Debt

$0

$0

Total Liabilities

$54,672

$61,076

Financials as of: 05/17/2020
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It’s By U on Republic
Platform: Republic
Security Type: SAFE
Valuation: $8,000,000

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