L2 Records, with a pre-money valuation of $2.8 million, is raising funds on TruCrowd. The company is an independent record label that works in the pop, EDM, and hip-hop genres. They sign and develop unproven but talented artists and help them grow their fanbase. L2 Records will invest in new artists, grow and market them, and will monetize the arrangement through a co-development agreement when the artists have fully developed. L2 Records is a wholly-owned subsidiary of Varner Enterprises, a holding company formed by Michael Varner. The current crowdfunding round has a minimum raise of $10,000 and a maximum raise of $1,070,000. L2 Records has already signed its first artist, RIIV, and has released his first single.