Launch Cart, with a valuation of $21.9 million, is raising funds on NetCapital. The company is changing the game for entrepreneurs with its eCom SaaS platform. Launch Cart’s platform will function as a sourcing marketplace and banking as a service with a split payment solution. The company is creating a new category of on-demand e-commerce to help small business owners, entrepreneurs, brands, and manufacturers. Greg Writer founded Launch Cart in August 2019. The current crowdfunding campaign has a minimum target of $10,001.25 and a maximum target of $1.23 million. The campaign proceeds will be used for management compensation, short-term debt, paid media marketing, and software development.