LullaFeed, with a valuation of $4 million, is raising funds on Wefunder. The company has developed an infant feeding product that uses research-based music reinforcement to support positive bottle-feeding behaviors. LullaFeed has a mobile app and a baby bottle attachment that fits onto various sizes of bottles with its flexible sleeve and plays the parent’s pre-recorded voice to the infant as a reward and encouragement for feeding. The product is being tested by parents in an alpha trial, and many parents are on the pre-launch waitlist. Michael Detmer founded LullaFeed in June 2017. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $500,000. The campaign proceeds will be used for social media advertising, mobile app integration, industrial design, and go-to-market efforts.