About this raise
Matcherino, with a valuation of $6.24 million, is raising funds on StartEngine. The company provides free-to-use tournament production and monetization tools for gaming creators and their communities. Matcherino is a leading community tournament platform and has executed its vision successfully with its elite client roster, including Wizards of the Coast, ESL Gaming, and Supercell. The company is backed by a diverse revenue model and has distributed $17 million in prizes to about 250,000 players globally. Grant Grosvenor Farwell founded Matcherino in June 2015. The current crowdfunding campaign has a minimum target of $14,998.30 and a maximum target of $617,998.50. The campaign proceeds will be used for research and development, sales and marketing, and working capital.
Investment Overview
Invested $147,393 :
Deal Terms
Company & Team
Company
- Year Founded
- 2015
- Industry
- Media, Entertainment & Publishing
- Tech Sector
- Distribution Model
- B2B
- Margin
- Medium
- Capital Intensity
- Low
Financials
- Revenue +53% YoY
- $708,656
- Monthly Burn
- $20,000
-
Runway
- 5 months
- Gross Margin
- 47%
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Synopsis
Esports, or competitive video gaming, has become popular over the past decade. The global esports market is projected to reach 3.5 billion USD by 2025, growing at a compound annual growth rate (CAGR) of 18.61%. This growth is driven by the increasing popularity of video games, advancements in AR and VR technologies, and the widespread adoption of mobile gaming.
However, the esports industry faces several challenges. One of these challenges is the difficulty of monetizing esports events. Despite the large audiences that esports events attract, many event organizers struggle to generate revenue due to the lack of effective monetization tools. This is where Matcherino comes in.
Matcherino provides a proprietary tournament platform that helps make esports events financially viable. The platform offers free-to-use tournament production and monetization tools for gaming creators and their communities.
Price
Matcherino is raising funds on StartEngine at a valuation of $6.24 million. This valuation represents a reasonable 8.8x revenue multiple, given Matcherino's revenue growth rate of over 53% and its strong partnerships with industry leaders such as Wizards of the Coast, ESL Gaming, and Supercell. Additionally, Matcherino's low capital intensity indicates that the company does not require significant investment to maintain its operations and generate revenue. Matcherino is well-positioned to capitalize on the growing esports industry with its free-to-use tournament production and monetization tools. Overall, the current valuation of Matcherino appears reasonable and aligns with the company's growth potential and market position.
Market
Matcherino operates in the burgeoning esports market, experiencing significant growth in recent years. The esports market size in the United States was valued at $1.1 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.95%. The increasing popularity of video games and connected ecosystems and the growth of live-streaming platforms have contributed to this rapid expansion.
However, the esports market is not without competition. Many companies are vying for a share of this growing industry, offering various solutions for gamers, creators, and their communities. Despite this, Matcherino seems to have carved out a unique niche within this market by providing a complete, proprietary tournament platform that enables bigger and better esports events.
Matcherino's platform appears well-received in the market, boasting an impressive roster of clients such as Wizards of the Coast, ESL Gaming, and Supercell. Furthermore, the company has successfully distributed $17 million in prizes to approximately 250,000 players globally, demonstrating its potential to attract and engage users.
Team
Chairman Grant Farwell founded Matcherino. Farwell has extensive experience in the gaming industry, with a focus on esports and tournament production. He has successfully executed Matcherino's vision and built strong partnerships with elite clients such as Wizards of the Coast, ESL Gaming, and Supercell. With his relevant industry experience and high-level managerial skills, Farwell can lead Matcherino in the rapidly growing esports market.
Matcherino's team consists of 15 members who are dedicated to the company's success. While there have been no recent additions, the existing team members are experienced and knowledgeable in their respective roles. The team's expertise in tournament production and monetization tools for gaming creators and their communities has contributed to Matcherino's position as a leading community tournament platform.
Differentiation
Matcherino differentiates itself as a leading community tournament platform in the esports industry. The company provides free-to-use tournament production and monetization tools for gaming creators and their communities. It has successfully executed its vision with an impressive client roster that includes Wizards of the Coast, ESL Gaming, and Supercell. This elite client list showcases Matcherino's ability to attract and serve top players and organizations in the esports space.
Matcherino's differentiation level in terms of quality is high. The company has established itself as a trusted platform for community tournaments and has gained recognition from industry-leading clients.
Overall, Matcherino's success in providing tournament production and monetization tools, strong client roster, and ability to generate revenue through a diverse model contribute to its differentiation in the esports industry. While the report does not highlight any specific disruptive features, Matcherino's track record and partnerships position it as a leading player in the market.
Performance
Matcherino has achieved significant success in esports with its free-to-use tournament production and monetization tools. The company has established itself as a leading community tournament platform and has secured partnerships with prominent gaming companies such as Wizards of the Coast, ESL Gaming, and Supercell. These partnerships have helped Matcherino build an elite client roster and gain recognition within the industry.
With a diverse revenue model, Matcherino has been able to generate consistent revenue and grow its user base. The company's primary revenue model is recurring, supplemented by transactional revenue streams. In 2021, Matcherino recorded an annual revenue of $708,656, representing a growth rate of 53.28% compared to the previous year. This growth demonstrates the company's ability to attract and retain paying customers in the highly competitive esports market.
Despite being in the early stage of development, Matcherino has achieved impressive results. The company has distributed $17 million in prizes to approximately 250,000 players globally, highlighting its platform's widespread adoption and impact.
Risk
Matcherino presents a moderate level of risk for prospective investors. While the company operates in a high-growth industry and has established partnerships with well-known entities such as Wizards of the Coast, ESL Gaming, and Supercell, some factors remain to consider. Matcherino is in the pre-profit stage and has yet to achieve profitability, resulting in negative net income figures. Additionally, there is competition in the market, which could impact the company's ability to capture market share. However, Matcherino has demonstrated market acceptance and achieved revenue growth, indicating a positive reception to its platform. Overall, while there are risks associated with Matcherino, the company's strong partnerships and revenue model provides a foundation for potential success in the esports industry.
Bullish Outlook
Matcherino has established itself as a leading community tournament platform in the esports industry. With a diverse revenue model and strong partnerships, the company has successfully executed its vision and attracted elite clients such as Wizards of the Coast, ESL Gaming, and Supercell. Matcherino's platform provides free-to-use tournament production and monetization tools, empowering gaming creators and their communities.
The esports market has tremendous potential for growth, and Matcherino is well-positioned to capitalize on this opportunity. The company's ability to distribute $17 million in prizes to approximately 250,000 players globally showcases its strong standing in the industry. With a recurring revenue model and a track record of revenue growth, Matcherino has demonstrated its ability to generate consistent and increasing revenue streams.
In summary, Matcherino's leading position in the community tournament space, diverse revenue model, strong partnerships, and track record of revenue growth present a bullish outlook for the company. As the esports market expands, Matcherino is poised to capture a significant share of the addressable market and further solidify its position as a key player.
Bearish Outlook
Matcherino operates in a highly competitive market, and while it has established partnerships with prominent companies such as Wizards of the Coast, ESL Gaming, and Supercell, it still faces significant challenges. The barriers to entry in the esports industry are relatively low, and new competitors could emerge with similar tournament production and monetization tools. As the industry continues to grow, more players will likely enter the market, intensifying the competition for Matcherino.
Furthermore, Matcherino's financial performance raises concerns. Despite achieving a revenue growth rate of 53.28%, the company reported a net loss of $694,254 in its most recent fiscal year. This indicates that Matcherino is struggling to generate sustainable profits and achieve profitability.
Matcherino's reliance on recurring revenue and transactional models may also pose challenges. While recurring revenue provides some stability, it may not be sufficient to sustain the company's growth and cover its expenses, as evidenced by its negative net income.
Executive Summary
Matcherino is a community tournament platform that provides free-to-use tournament production and monetization tools for gaming creators. The company is a significant player in the esports industry, distributing $17 million in prizes to approximately 250,000 players worldwide. Its client roster includes notable names such as Wizards of the Coast, ESL Gaming, and Supercell, demonstrating its ability to attract and retain high-profile customers.
The company's revenue model is diverse, and it has demonstrated growth in revenue since its last funding round. In the most recent fiscal year, Matcherino generated an annual revenue of $708,656, showing an increase of 53.28%. However, it is still in the pre-profit stage, with a net income of -$694,254 for the latest fiscal year. The company's current valuation is $6.24 million, which is not overvalued, given its market potential and revenue growth.
Matcherino aims to use the funds raised in this crowdfunding campaign for research and development, sales and marketing, and working capital. This investment could aid the company in further technological advancement, customer acquisition, and operational efficiency. However, potential investors should note that the company operates in a moderately competitive market with low barriers to entry, which could pose challenges in the future.
Matcherino's performance and potential make it an exciting investment opportunity in the growing esports industry.
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Company Funding & Growth
Funding history
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.