Moocho

Moocho

Closed: Mar. 2024

About this raise

Moocho, with a valuation of $56.3 million, is raising funds on StartEngine. The company has developed an easy-to-use mobile payment and rewards platform. Moocho empowers shoppers to pay with their phones, get discounts, and earn rewards from a number of retailers. The platform is a win-win for both shoppers and retailers, with over 6% average payback and 5% instant cashback. Matthew Levenson founded Moocho in December 2010. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing and research and development.

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Investment Overview

Invested this round: $205,871

Deal Terms

Total Commitments

Platform
StartEngine
Start Date
12/22/2023
Close Date
03/20/2024
Min. Goal
$10,000
Max Goal
$1,235,000
Min. Investment

$250

Security Type

Equity - Preferred

Company Stage

Growth Stage

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$0.32

Pre-Money Valuation

$56,313,866

Company & Team

Company

Year Founded
2010
Industry
Financial & Insurance Products & Services
Tech Sector
Fintech
Distribution Model
B2B/B2C
Margin
High
Capital Intensity
Low
Location
Miami Beach, Florida
Business Type
High Growth
Company Website
Visit Website

Team

Employees
17
Prior Founder Exits?
No
Founder Name
Matthew Levenson
Title
CEO

Financials

 Revenue +46% YoY
$2,489,189
as of FY2022
 Monthly Burn
$250,000
as of FY2022
 Runway
0.8 months
as of
 Gross Margin
74%
as of FY2022

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$2,489,189

$1,709,972

COGS

$636,191

$487,338

Tax

$0

$0

 

 

Net Income

$-6,388,469

$-4,244,364

Summary Balance Sheet

FY 2022 FY 2021

Cash

$81,066

$39,862

Accounts Receivable

$550,140

$276,511

Total Assets

$1,019,449

$618,183

Short-Term Debt

$13,175,353

$6,887,346

Long-Term Debt

$469,464

$569,464

Total Liabilities

$13,644,817

$7,456,810

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$18,000,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
03/20/2024 StartEngine $56,313,866 $205,871 Equity - Preferred Funded RegCF
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Add to portfolio
Moocho on StartEngine 2023
Platform: StartEngine
Security Type: Equity - Preferred
Valuation: $56,313,866
Price per Share: $0.32

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Follow Moocho on StartEngine 2023

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